Director of Product, Audiences & Agentic Workflows in London

About Us

Permutive is the data collaboration platform that powers the advertising ecosystem. We exist to build an advertising ecosystem that respects and adapts to consumers’ choices around their privacy, and in doing so unlocks enormous uplifts in scale and outcomes for publishers and advertisers alike. Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, BuzzFeed, and The Guardian. Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy.

At Permutive, You’ll Help Our Customers:

• Achieve Better Outcomes: Leverage our unique position in the ad tech ecosystem to access broader audiences and improve outcomes.
• Boost Sales Significantly: Capitalise on 100% addressability to connect with the 70% of audiences beyond traditional cookies.
• Transform Collaboration Efficiency: Move from lengthy processes to seamless collaboration in minutes.

About the role

As AI reshapes the economics of the open internet, the industry is shifting from monetising traffic volume to monetising audience engagement. Fragmentation has long limited direct buying at scale, but agents now make it possible to scale publisher‑first, privacy‑safe buying and deliver outcomes at the pace and precision of the walled gardens. Permutive equips publishers with predictive data collaboration, identity enrichment and agentic workflows so teams can move from brief to audience to activation in minutes — turning first‑party signals into measurable performance and growth.

In that context, we’re looking for a driven, action‑oriented and business savvy Product Director to own our Audiences & Agentic Workflows. This role will initially be focused on publishers/broadcasters as a primary customer segment.

What you’ll be doing:

• Iterating upon our existing AI products and agents to continue to increase adoption and usage.
• Redefining and adapting our agentic product vision in the context of rapid industry and agentic framework evolution.
• Executing against this vision in partnership with the engineering team and our designer (which will involve writing stories/PRDs, running design sprints and retros etc.).
• Managing the product throughout each phase of the product lifecycle, including commercialisation (partnering with the product marketing & finance team on the appropriate pricing & packaging).
• Building empathy with our customers.
• Collaborating with other teams, in particular Engineering, Customer Success, Sales/Sales Engineering, Marketing and Finance.

The role will require strong leadership skills:

• Forging relationships with customers.
• Presenting, with conviction and confidence, your vision to senior stakeholders both internally and externally.
• Providing insight and direction to the exec team on the product and market.
• Projecting the commercial opportunity of the product.

Success will be measured against 3 key metrics:

• Product Delivery.
• Adoption, usage and value (all tracked today via a product analytics tool).
• Commercial outcomes (specifically cross‑selling of our agents).

Your day‑to‑day responsibilities will include:

• Establishing the vision for the product as well as building & managing the roadmap.
• Building new products from MVP.
• Evangelising customers and the market on our agentic vision.
• Providing insight and direction to senior stakeholders on the product and market.
• Producing clear, well‑scoped product requirements to help our team understand what customer problems we’re solving.
• Working with our engineering teams to ensure predictable velocity, balancing feature development with quality and internal requirements.
• Defining and analysing metrics so that we understand customer behaviour, gaps and opportunities.

What you’ll need:

• Extensive experience in Product management.
• Experience / understanding of adtech.
• Excellent communication skills, including the confidence to participate in technical conversations, the ability to drive consensus and commitment, and the ability to crisply communicate delivery timelines, trade‑offs, and risks to senior management.
• Grit and confidence: agents are still nascent in the industry and the industry and frameworks are evolving rapidly. This may require pivots or accelerated delivery.
• Experience in leading the delivery of new products from ideation through launch.
• Experience working cross‑functionally with customer success, sales, and technical teams.
• Experience establishing the vision and plan for a product.
• Entrepreneurial and commercially focused mindset to innovate.
• Demonstrable experience of responsibility for defining, instrumenting, and owning commercial business metrics for a revenue‑generating product.

Nice to have:

• Experience working with publisher adtech/adops teams.
• Involvement in industry working groups (IAB Tech Lab or Prebid.org).

What we are offering:

We take a structured, objective approach to salary‑setting, which is based on market information, our compensation strategy, and your experience and capability as assessed through our interview process. For a typical candidate who meets our requirements, we would pay between £120,000 - £130,000 +options.

Permutive Benefits:

• In this together: As a full‑time employee, you’ll become a shareholder with stock options, sharing in our collective success.
• Family Comes First: Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave to bond with their little ones.
• Your Time, Your Way: Flexible hours let you fit work around your life, whether it’s hitting the gym, meditating, or handling family needs.
• Upgraded Workspace: A £350 budget helps you create the perfect home office setup.
• Recharge & Refocus: Unlimited paid time off (with a minimum of 25 days + public holidays) ensures you get the rest you need.
• Grow with Us: Ongoing training and development opportunities fuel your career aspirations.
• Mental Health Matters: We prioritise your well‑being with free access to Spill, our mental health partner.
• Comprehensive Care: Enjoy virtual GP visits, healthcare services, work‑life consultations.
• Secure your future: Our pension plan with Penfold helps you secure your financial future (employer contributes 3%, employee contributes 5%).
• Company‑paid Cursor Pro subscription for all engineers.

Work Your Way:

Permutive trusts you to manage your time and deliver results. Our hybrid model allows you to choose where you work best, whether in your own productive space or our London (Farringdon) or New York (Union Square) offices. That said, none of us work alone; we are part of a team. To foster collaboration and connection, teams in these locations come together in person at least once a week and are encouraged to benefit from being in our offices to meet with teams more often. Commercial and customer‑facing teams are encouraged to embrace in‑person interactions to build lasting relationships with clients and colleagues. Every Permutive employee gets together in person at the company’s Annual Kick Off for a week in February. Each year’s event promises to be an exciting opportunity for us to come together, reconnect with colleagues, and align on our shared vision for the year ahead.

Diversity, Equity & Inclusion:

At Permutive, we’re taking a thoughtful, intersectional, long‑term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction. We’re committed to hiring people regardless of race, religion, colour, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, neurodiversity status, disability status, or otherwise.