Director of Product, Audiences & Agentic Workflows in England

Join to apply for the Director of Product, Audiences & Agentic Workflows role at Permutive. Permutive is the data collaboration platform that powers the advertising ecosystem. We exist to build an advertising ecosystem that respects and adapts to consumers’ choices around their privacy, unlocking enormous uplifts in scale and outcomes for publishers and advertisers alike. Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, BuzzFeed, and The Guardian.

Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy. Permutive works with many of the largest Advertisers, enabling them to collaborate with Publishers to triple their audience reach and drive a doubling in incremental sales, including with advertisers such as Sky, Dentsu and Apple. We leverage patented edge technology, AI and cloud collaboration to safely process data where it is, combining privacy‑safe DMP, data clean room, and curation capabilities to unlock unmatched scale and precision for publishers, advertisers, agencies, and retail media networks.

As AI reshapes the economics of the open internet, the industry is shifting from monetising traffic volume to monetising audience engagement. Fragmentation has long limited direct buying at scale, but agents now make it possible to scale publisher‑first, privacy‑safe buying and deliver outcomes at the pace and precision of the walled gardens. Permutive equips publishers with predictive data collaboration, identity enrichment and agentic workflows so teams can move from brief to audience to activation in minutes — turning first‑party signals into measurable performance and growth.

In that context, we’re looking for a driven, action‑oriented and business savvy Product Director to own our Audiences & Agentic Workflows. This role will initially be focused on publishers/broadcasters as a primary customer segment.

What you’ll be doing:

• Iterating upon our existing AI products and agents to continue to increase adoption and usage.
• Redefining and adapting our agentic product vision in the context of rapid industry and agentic framework evolution.
• Executing against this vision in partnership with the engineering team and our designer (which will involve writing stories/PRDs, running design sprints and retros etc.).
• Managing the product throughout each phase of the product lifecycle, including commercialisation (partnering with the product marketing & finance team on the appropriate pricing & packaging).
• Building empathy with our customers.
• Collaborating with other teams, in particular Engineering, Customer Success, Sales/Sales Engineering, Marketing and Finance.

The role will require strong leadership skills:

• Forging relationships with customers.
• Presenting, with conviction and confidence, your vision to senior stakeholders both internally and externally.
• Providing insight and direction to the exec team on the product and market.
• Projecting the commercial opportunity of the product.

Success will be measured against 3 key metrics:

• Product Delivery.
• Adoption, usage and value (all tracked today via a product analytics tool).
• Commercial outcomes (specifically cross‑selling of our agents).

Your day‑to‑day responsibilities will include:

• Establishing the vision for the product as well as building & managing the roadmap.
• Building new products from MVP.
• Evangelising customers and the market on our agentic vision.
• Providing insight and direction to senior stakeholders on the product and market.
• Producing clear, well‑scoped product requirements to help our team understand what customer problems we’re solving.
• Working with our engineering teams to ensure predictable velocity, balancing feature development with quality and internal requirements.
• Defining and analysing metrics so that we understand customer behaviour, gaps and opportunities.

What you’ll need:

• Extensive experience in Product management.
• Experience / understanding of adtech.
• Excellent communication skills, including the confidence to participate in technical conversations, the ability to drive consensus and commitment, and the ability to crisply communicate delivery timelines, trade‑offs, and risks to senior management.
• Grit and confidence: agents are still nascent in the industry and the industry and frameworks are evolving rapidly. This may require pivots or accelerated delivery.
• Experience in leading the delivery of new products from ideation through launch.
• Experience working cross‑functionally with customer success, sales, and technical teams.
• Experience establishing the vision and plan for a product.
• Entrepreneurial and commercially focused mindset to innovate.
• Demonstrable experience of responsibility for defining, instrumenting, and owning commercial business metrics for a revenue‑generating product.

Nice to have:

• Experience working with publisher adtech/adops teams.
• Involvement in industry working groups (IAB Tech Lab or Prebid.org).

What we are offering:

• Structured, objective approach to salary‑setting based on market information, compensation strategy, and your experience and capability as assessed through our interview process. For a typical candidate who meets our requirements, we would pay between £120,000 - £130,000 + options.
• As a full‑time employee, you’ll become a shareholder with stock options, sharing in our collective success.
• Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave to bond with their little ones.
• Flexible hours let you fit work around your life.
• A £350 budget helps you create the perfect home office setup.
• Unlimited paid time off (with a minimum of 25 days + public holidays).
• Ongoing training and development opportunities fuel your career aspirations.
• Free access to Spill, our mental health partner.
• Enjoy virtual GP visits, healthcare services, work‑life consultations.
• Pension plan with Penfold (employer contributes 3%, employee contributes 5%).
• A company‑paid Cursor Pro subscription for all engineers.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Product Management and Strategy/Planning

Industries: Advertising Services