At a Glance
- Tasks: Create engaging social media content and manage brand presence across platforms.
- Company: Join a dynamic team at Permanently Unique Group, known for innovation and excellence.
- Benefits: Gain hands-on experience in marketing, with opportunities for growth and creativity.
- Other info: Collaborative environment with exciting projects and a focus on personal development.
- Why this job: Be the voice of our brand and connect with a vibrant community of food lovers.
- Qualifications: 1-3 years in marketing, strong communication skills, and a passion for storytelling.
The predicted salary is between 28000 - 34000 £ per year.
The Marketing & Social Media Executive will play a pivotal part in supporting our brand growth and digital storytelling across multiple platforms, ensuring consistent delivery of world-class marketing that reflects our commitment to excellence, innovation, and guest experience.
Key Responsibilities
- Represent the voice of the guest by monitoring and responding to all social media comments, direct messages and reviews with professionalism and warmth.
- Effectively plan social media posts to ensure we have a consistent schedule of market leading content.
- Create and execute content for main channels including Instagram & Tiktok, both organic and paid.
- Develop relationships with third parties - basic knowledge of influencer marketing and PR.
- Uphold the values and culture of Permanently Unique Group, contributing to a positive, high-performing team.
- Support the delivery of marketing campaigns and events that drive measurable revenue, reservations, and brand engagement across all brands and venues.
- Work closely with the wider marketing team to align social and digital strategy with overall business objectives and financial performance.
- Track and report on marketing ROI, highlighting opportunities to optimise spend and enhance commercial performance.
- Support the implementation of an integrated social and communications strategy, ensuring marketing activities are delivered on time and to standard.
- Lead and support shoots including: writing shoot lists, creating mood boards, ordering props, styling and running.
- Maintain an organised content management system, asset library, and campaign tracking documentation.
- Produce monthly social reports analysing engagement, reach, and campaign effectiveness against agreed KPIs.
- Assist with other time-sensitive or cross-functional marketing projects as needed within the wider team.
- Develop and implement a rolling social content calendar for all brands across key channels - Instagram.
- Work collaboratively with the people team to execute a Linkedin strategy in keeping with brand guidelines and tone of voice, promoting us as a best employer.
- Manage day-to-day content scheduling, posting, and community engagement to strengthen brand presence and foster audience loyalty.
- Create engaging, on-brand copy for digital platforms, newsletters, blogs, and the website, ensuring consistent tone of voice and storytelling.
- Monitor trends, competitor activity, and emerging marketing and social media opportunities to keep Permanently Unique and its brands at the forefront of the industry.
- Champion the unique identities of Tattu, Fenix, and Louis through creative and consistent marketing content that reflects their individual aesthetics, culinary innovation, and guest experience.
- Collaborate with the operations and creative teams to ensure promotional content aligns with seasonal menus, events, and campaigns.
Skills & Experience Required
- 1-3 years experience in a similar role, ideally within the hospitality industry.
- Some knowledge of iPhone filming (UGC), CRM and Website support (WordPress) is required.
- Excellent organisational and time management skills, with the ability to manage multiple projects.
- Proficiency with content creation tools is preferred (Adobe Creative Suite, Canva, video editing software, etc.)
- Knowledge of social media platforms, trends, and analytics.
- Collaborative mindset with strong communication skills.
- A passion for food, drink, culture, and storytelling.
Social Media & Marketing Executive in Manchester employer: Permanently Unique
Permanently Unique Group is an exceptional employer, offering a vibrant work culture that prioritises employee growth and development. Based in Manchester, the Learning & Development Manager will have the unique opportunity to shape a high-performance culture across the UK and internationally, with access to innovative training programmes and a commitment to internal progression. The company fosters a supportive environment where every team member can thrive, ensuring that learning initiatives directly contribute to both personal and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Marketing Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Permanently Unique and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Permanently Unique are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Permanently Unique on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Permanently Unique. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Marketing Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Permanently Unique. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Permanently Unique:Show us that you’ve done your homework! In your application, briefly mention what you admire about Permanently Unique’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Permanently Unique
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Permanently Unique will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Permanently Unique, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
