At a Glance
- Tasks: Create and manage engaging social media content while supporting brand growth and marketing campaigns.
- Company: Join a vibrant team at Permanently Unique Group, known for excellence and innovation.
- Benefits: Gain hands-on experience in a dynamic environment with opportunities for growth and creativity.
- Other info: Collaborative atmosphere with a focus on creativity and professional development.
- Why this job: Be the voice of our brand and connect with audiences through storytelling and digital engagement.
- Qualifications: 1-3 years in marketing or social media, with a passion for food and culture.
The predicted salary is between 28000 - 35000 £ per year.
Role Purpose
The Marketing & Social Media Executive will play a pivotal part in supporting our brand growth and digital storytelling across multiple platforms, ensuring consistent delivery of world-class marketing that reflects our commitment to excellence, innovation, and guest experience.
Key Responsibilities
- Represent the voice of the guest by monitoring and responding to all social media comments, direct messages and reviews with professionalism and warmth.
- Effectively plan social media posts to ensure we have a consistent schedule of market leading content.
- Create and execute content for main channels including Instagram & Tiktok, both organic and paid.
- Develop relationships with third parties - basic knowledge of influencer marketing and PR.
- Uphold the values and culture of Permanently Unique Group, contributing to a positive, high-performing team.
- Support the delivery of marketing campaigns and events that drive measurable revenue, reservations, and brand engagement across all brands and venues.
- Work closely with the wider marketing team to align social and digital strategy with overall business objectives and financial performance.
- Track and report on marketing ROl, highlighting opportunities to optimise spend and enhance commercial performance.
- Support the implementation of an integrated social and communications strategy, ensuring marketing activities are delivered on time and to standard.
- Shoot support. Leading and supporting shoots including: writing shoot lists, creating mood boards, ordering props, styling and running.
- Maintain an organised content management system, asset library, and campaign tracking documentation.
- Produce monthly social reports analysing engagement, reach, and campaign effectiveness against agreed KPIs.
- Assist with other time-sensitive or cross-functional marketing projects as needed within the wider team.
- Develop and implement a rolling social content calendar for all brands across key channels - Instagram,
- Work collaboratively with the people team to execute a Linkedin strategy in keeping with brand guidelines and tone of voice, promoting us as a best employer.
- Manage day-to-day content scheduling, posting, and community engagement to strengthen brand presence and foster audience loyalty.
- Create engaging, on-brand copy for digital platforms, newsletters, blogs, and the website, ensuring consistent tone of voice and storytelling.
- Monitor trends, competitor activity, and emerging marketing and social media opportunities to keep Permanently Unique and it's brands at the forefront of the industry.
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Skills & Experience Required
- 1-3 years experience in a similar role, ideally within the hospitality industry.
- Some knowledge of i Phone filming (UGC), CRM and Website support (wordpress) is required.
- Excellent organisational and time management skills, with the ability to manage multiple projects.
- Proficiency with content creation tools is preferred (Adobe Creative Suite, Canva, video editing software, etc.)
- Knowledge of social media platforms, trends, and analytics.
- Collaborative mindset with strong communication skills.
- A passion for food, drink, culture, and storytelling.
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Social Media & Marketing Executive in Salford employer: Permanently Unique Group
Permanently Unique Group is an outstanding employer located in the vibrant City of London, offering a dynamic work culture that fosters creativity and collaboration among its talented culinary team. With a strong emphasis on wellness initiatives and professional development, employees are encouraged to grow their skills while contributing to remarkable dining experiences. Join us to be part of a forward-thinking company that values innovation and excellence in the culinary arts.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Marketing Executive in Salford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Permanently Unique Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Permanently Unique Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Permanently Unique Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Permanently Unique Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Marketing Executive in Salford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Permanently Unique Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Permanently Unique Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Permanently Unique Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Permanently Unique Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Permanently Unique Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Permanently Unique Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
