Sales Development Representative (SDR) - B2B (London Based)

About PerlegoPerlego is on a mission to make education accessible to everyone. Learners worldwide struggle to afford and access the books they need to succeed. Dubbed \”The Spotify for Textbooks,\” Perlego gives learners unlimited access to our catalogue of 1.5 million ebooks from over 9 000 of the world\’s leading publishers. We partner with 300+ universities, companies, and training providers to put a library in every learner\’s pocket and we are only getting started.

The RoleWe\’re looking for a driven and proactive Sales Development Representative (SDR) to support the growth of Perlego\’s B2B business. This role is focused on generating high‐quality new leads and building a strong pipeline through a mix of outbound prospecting, inbound lead management, and in‐person engagement. You\’ll work closely with Sales, RevOps, and Marketing to ensure our CRM data is accurate, actionable, and aligned with our go‐to‐market strategy. This is a great opportunity for someone early in their sales career who enjoys hands‐on prospecting, relationship building, and learning how a modern B2B revenue engine operates.

Key ResponsibilitiesLead Generation & Prospecting

Identify and research new B2B prospects across target segments and markets

Execute outbound prospecting via cold calling, email, and LinkedIn

Use tools such as Clay, Lusha, Glyphic, and HubSpot to source, enrich, and manage leads

Qualify prospects and book meetings for the Sales team

Inbound Lead Management

Respond to and qualify inbound leads from marketing campaigns, website enquiries, and events

Ensure timely follow‐up and clear handover to Account Executives

Events & In‐Person Outreach

Attend industry events, conferences, and networking opportunities to generate new leads

Represent Perlego professionally and build relationships with potential customers

CRM & Cross‐Functional Collaboration

Maintain accurate and up‐to‐date records in HubSpot, ensuring contacts, companies, and activities are logged correctly

Work closely with RevOps and Marketing to improve data quality, segmentation, and lead workflows

Provide feedback on lead quality, messaging, and campaign performance

RequirementsEssential

Strong written and verbal communication skills

Confidence speaking with prospects by phone and in person

Comfortable with outbound sales activities, including cold calling

Highly organised with great attention to detail, especially when working in a CRM

A proactive, curious mindset with a willingness to learn and improve

Ability to work collaboratively across Sales, Marketing, and RevOps

Desirable

Previous experience in a business development, sales, or a customer‐facing role

Familiarity with tools such as HubSpot, Clay, Lusha, or similar sales tech

Interest in SaaS, EdTech, or B2B subscriptions

Interest in using AI to automate workflows and increase business impact

Benefits

Hybrid working with 2–3 days per week in our London office

A collaborative, supportive sales and marketing environment

Clear progression opportunities within the company

The chance to make a real impact on Perlego\’s B2B growth and our mission

22 days annual leave per year (plus bank holidays), with an additional day each year

All employees also enjoy the days between Boxing Day and New Year off, to reset and refresh for the new year – this is additional to your annual leave

After three years there is an opportunity to take a 1‐month unpaid sabbatical, and after five years there is an opportunity to take a 1‐month paid sabbatical

Competitive Parental leave policies

Health care plan through Vitality

Compensation£30,000 per year plus additional performance‐based bonuses

#J-18808-Ljbffr