Senior Product Manager - Monetisation

Perlego is on a mission to make education accessible to everyone. Learners worldwide struggle to afford and access the books they need to succeed. Dubbed “The Spotify for Textbooks,” Perlego gives learners unlimited access to our catalogue of 1.5 million ebooks from over 9,000 of the world’s leading publishers. We partner with hundreds of universities, businesses, and training providers to put a library in every learner’s pocket.

We work in a matrix structure and organise ourselves into cross‑functional tribes working together on common goals, with each tribe focusing on a specific channel and including all the necessary roles and skills to deliver on our objectives.

As a Senior Product Manager, you will be joining our D2C product team and taking ownership of a strategically critical domain: Monetisation. You will inherit an established squad with a live retention and re‑subscription roadmap, and your mandate is to evolve it — expanding into revenue growth opportunities and driving the next phase of subscription model development, working alongside PMs owning Growth and Product Experience.

What we’re looking for:

• A commercially sharp, data‑driven Senior PM to own Perlego's direct‑to‑consumer (D2C) monetisation strategy end‑to‑end.
• Your north‑star metrics will be ARPU, Gross Margin, and CLTV — and you will be accountable for evolving the pricing, packaging, and subscription model foundations that make Perlego's consumer revenue durable and defensible.
• You will inherit an established squad with strong momentum in retention and re‑subscription, and take it further — building on that base to unlock expansion revenue opportunities and drive subscription model evolution.
• This is a senior, high‑autonomy role with significant commercial impact on our consumer business.
• Own the D2C monetisation roadmap from day one — define the vision, prioritise ruthlessly, and lead our team from idea to launch across pricing, packaging, billing, and ARPU expansion.
• Drive D2C unit economics, partnering closely with our Head of Paid Marketing on acquisition economics (cost to acquire vs. revenue recovered), payment economics (authorisation rates, dunning, payment method mix), and subscription plan performance.
• Lead pricing and packaging strategy — design, test, and optimise subscription plans, pricing tiers, promotional mechanics, and billing cycles to maximise conversion and revenue per user.
• Own retention revenue — build and execute strategies for expansion (upsell, plan upgrades) and re‑subscription (lapsed user reactivation) as key ARPU growth levers within the D2C funnel.
• Define and own monetisation metrics — ARPU, Gross Margin, and CLTV — establishing reporting cadences and sharing insights that build a commercial mindset across the product team.
• Partner closely with the Growth PM to align on the subscriber acquisition‑to‑monetisation handoff — ensuring pricing, activation, and early retention are coherent end‑to‑end.
• Leverage data and customer insight to identify pricing opportunities, model willingness‑to‑pay, and validate hypotheses through rapid experimentation.
• Manage external providers and partners relevant to payments, billing infrastructure, and subscription tooling, in close partnership with our Finance and RevOps teams.
• Communicate commercial plans and results clearly to others, creating buy‑in and shared accountability for revenue outcomes.
• Act as a product and commercial evangelist — promote data‑driven decision‑making, pricing best practices, and a results‑oriented culture across the product team.

Who you are:

• A senior, commercially fluent Product Manager with 5+ years of product management experience, with a strong and demonstrable focus on monetisation, pricing strategy, and LTV optimisation in a consumer (D2C) subscription context.
• A pricing and packaging expert with hands‑on experience designing and testing subscription plans, pricing tiers, and packaging structures.
• A proven driver of ARPU and margin improvement with a track record of measurably improving revenue per user and/or gross margin in a D2C subscription or consumer SaaS context.
• Always working at the intersection of business, technology, and user experience — you build empathy with users and shape commercially sound experiences.
• Deeply quantitative — fluent in subscription financial metrics: ARR, MRR, ARPU, CLTV, Gross Margin, churn rate, expansion MRR.
• A highly collaborative and trusted partner — you operate confidently as a peer to other PMs and leadership.
• A reliable and outcome‑driven problem‑solver — leveraging data to identify opportunities, guide decision‑making, and shape solutions aligned to company objectives.
• An effective decision‑maker — making hard trade‑offs, communicating them clearly, and leading your squad forward with conviction.
• An exceptional communicator — translating complex commercial and technical concepts into clear, compelling narratives.

It’s a plus if you have:

• Experience in payments or fintech‑adjacent domains.
• Experience with Agile development practices.
• Experience with user research and testing, including pricing‑specific research methodologies.
• Familiarity with tools such as Figma, Miro, Jira, Amplitude, or Stripe.
• Experience working in higher education, publishing, or EdTech.
• Experience working in a matrixed or squad‑based organisation.

What success looks like in 12 months:

• In 3 months: Developed a full understanding of Perlego's monetisation landscape — current pricing, plan performance, payment economics, and gross margin drivers.
• In 6 months: Run your first pricing or packaging experiments, established a regular monetisation reporting cadence, and are working in an optimised rhythm with your squad.
• In 12 months: Consistently delivering high‑impact monetisation improvements across the D2C subscription.

Compensation:

• The salary available for this role is £80,000.
• We operate a flexible hybrid working environment, we like to see you in the office twice a week.
• We value continuous learning and you will have a personal L&D budget for online courses, subscriptions, or books not on Perlego.
• All employees have dedicated Learning Time to focus on new skills, projects, or interests outside their day‑to‑day role, including Hackathons.
• 22 days annual leave + 1 additional day per year of service.
• The days between Boxing Day and New Year off, additional to annual leave.
• Flexibility to swap local bank holidays for religious or cultural days.
• Flexible short‑period remote working overseas, as long as you remain a UK tax resident.
• 1‑month unpaid sabbatical after 3 years; 1‑month paid sabbatical after 5 years.
• 1 additional day per year for life events.
• Private medical, optical and dental insurance via Vitality.
• Cycle to Work Scheme.
• Regular social events and activities for everyone.
• Competitive matched parental leave and phased return to work.