At a Glance
- Tasks: Lead the strategy and growth of a $10M B2B e-commerce channel.
- Company: Join PerkinElmer, a leader in scientific solutions with a mission for a healthier world.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Other info: Collaborate with cross-functional teams and manage external vendors for innovative solutions.
- Why this job: Drive impactful e-commerce strategies and enhance customer experiences in a dynamic environment.
- Qualifications: 5+ years in B2B e-commerce management and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Role Purpose
Lead the strategy, development, and performance of a ~$10M B2B e-commerce channel. Drive double-digit annual growth through platform optimization, data-driven insights, and strong cross-functional collaboration. Own the end-to-end customer experience and continuous improvement of digital engagement and conversion.
Key Responsibilities
- Lead development and execution of e-commerce growth strategies to achieve double-digit revenue growth.
- Own the e-commerce platform roadmap, prioritising features based on customer VOC, business value, and technical feasibility.
- Partner with marketing, product management, and commercial teams to align growth initiatives and execution.
- Manage relationships with external development vendors and solution partners.
- Establish governance and reporting frameworks, including GA4 analytics and KPI tracking.
- Improve customer experience using VOC insights, surveys, A/B testing, and engagement metrics.
- Collaborate with marketing to increase traffic and conversion through SEO, UI/UX optimisation, and campaigns.
- Oversee product catalog management, including taxonomy, attributes, imagery, and supporting documentation.
- Ensure accuracy and consistency of product and marketing content across the platform.
- Drive day-to-day platform operations, including technical issue resolution and content updates.
- Monitor market trends, competitor strategies, and emerging technologies to inform innovation.
Critical Skills & Qualifications
- Strong analytical capability with a data-driven approach to decision-making.
- Proven ownership and accountability for delivering measurable growth outcomes.
- Experience managing modern B2B e-commerce platforms (Salesforce preferred).
- Solid understanding of website UI/UX principles and conversion optimisation.
- Experience with digital marketing fundamentals including SEO and campaign execution.
- Strong communication and interpersonal skills with ability to influence stakeholders.
- Experience working cross-functionally with marketing, product, and commercial teams.
- Proficiency with analytics tools (e.g., GA4) and KPI reporting.
- Experience managing external vendors and technical partners.
Preferred
- Experience with product management or strategic marketing.
- Background in pharmaceutical, life sciences, or analytical instrumentation industries.
- Experience executing A/B testing and customer feedback programmes.
- Familiarity with marketing automation or personalisation tools.
Experience & Education
- Years of experience: 5+ years managing an online B2B store.
- Education / equivalent experience: Bachelor’s degree in Business, Marketing, Digital, or related field, or equivalent practical experience.
Sr Manager, eCommerce employer: PerkinElmer
PerkinElmer is an exceptional employer that fosters a collaborative and innovative work culture, particularly within its Food Solutions team. As a Grain and Dairy Marketing Manager, you will benefit from a supportive environment that encourages professional growth through diverse marketing initiatives and strategic partnerships. With a rich legacy in the food industry, PerkinElmer offers unique opportunities to make a meaningful impact while enjoying a comprehensive benefits package and a commitment to employee development.
