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- Tasks: Lead and evolve PerkinElmer’s social media strategy across platforms like Instagram, TikTok, and LinkedIn.
- Company: Join a mission-driven organisation focused on scientific and technological innovations.
- Benefits: Creative work environment, opportunity to make an impact, and contribute to a sustainable world.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Shape global engagement and tell compelling stories that resonate with diverse audiences.
- Qualifications: 5+ years in social media management and strong writing skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
We are seeking a creative and strategic Social Media Specialist to lead and evolve PerkinElmer’s social media presence across key platforms. This role will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, grow engagement, and support lead generation and customer loyalty.
The ideal candidate will have a deep understanding of social platforms, content trends, and analytics, and will bring an authentic passion for storytelling that resonates with both scientific and corporate audiences.
Key Responsibilities- Social Strategy & Planning
- Develop and own PerkinElmer’s social media strategy across platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and others).
- Work with the regional marketing team to understand use of specific platforms to help determine the posting strategies.
- Align social content and messaging with brand voice, campaign themes, and broader marketing objectives.
- Maintain a cohesive editorial calendar for organic and paid social campaigns.
- Collaborate with marketing and content leads to ensure consistent global brand storytelling.
- Content Creation & Publishing
- Partner with content, design, and product teams to create compelling social assets — including copy, imagery, short-form video, and stories.
- Write platform-native content optimized for engagement, reach, and interaction.
- Schedule, post, and manage daily content across social media channels.
- Ensure all posts reflect the brand’s tone, visual standards, and compliance requirements.
- Community Management
- Monitor comments, direct messages, and brand mentions in real time.
- Engage with followers, respond to inquiries, and foster meaningful community interactions.
- Manage approval and escalation processes with internal stakeholders, including legal and corporate communications.
- Proactively identify opportunities for thought leadership and real-time engagement.
- Social Analytics & Reporting
- Track key performance metrics (impressions, engagement, click‑through rates, follower growth, and conversions).
- Analyze campaign performance and audience behavior to identify trends, insights, and optimization opportunities.
- Present regular reports and recommendations to stakeholders to guide social strategy and content direction.
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 5+ years of experience managing corporate social media channels across multiple platforms.
- Proven success in developing and executing social media strategies that drive measurable results.
- Strong writing and editing skills, with a keen understanding of tone and voice across channels.
- Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, or similar).
- Familiarity with paid social media campaigns and audience targeting.
- Ability to balance creativity with data‑driven insights and performance metrics.
- Exceptional organizational skills and attention to detail in managing multiple campaigns.
At PerkinElmer, you’ll play a key role in shaping how we engage with our global audiences and share the stories behind our scientific and technological innovations. Join a mission‑driven organization that values creativity, integrity, and purpose — and where your work directly contributes to a healthier, more sustainable world.
Ready to make an impact? Apply today to help elevate PerkinElmer’s social media presence and connect our brand with communities worldwide.
Social Media Specialist employer: PerkinElmer
Contact Detail:
PerkinElmer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Specialist
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn and engage with their content. It’s all about building relationships that can lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and content. This gives potential employers a taste of what you can do.
✨Tip Number 3
Don’t just apply, follow up! After submitting your application through our website, drop a friendly email to the hiring manager expressing your enthusiasm for the role. It shows initiative!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to discuss them during interviews. It’ll show you’re passionate and knowledgeable about the field.
We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media shine through! We want to see that you’re not just looking for a job, but that you genuinely care about storytelling and connecting with audiences.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We love seeing how your background aligns with our needs, so don’t hold back on showcasing your relevant achievements!
Be Authentic: Your application should reflect your unique voice and style. We appreciate creativity, so don’t be afraid to let your personality come through in your writing. Just remember to keep it professional and aligned with our brand tone!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at PerkinElmer
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and audience demographics. This will help you discuss how you can tailor content for each platform effectively.
✨Showcase Your Creativity
Prepare examples of past social media campaigns you've worked on that demonstrate your creativity and strategic thinking. Be ready to discuss how you developed content that resonated with audiences and drove engagement.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social media. Be prepared to talk about how you’ve used analytics tools to track campaign performance and optimise strategies based on data insights.
✨Engage with Their Brand
Research PerkinElmer’s current social media presence and recent campaigns. Think about how you can enhance their storytelling and community engagement. Showing genuine interest in their brand will set you apart from other candidates.