Social Media Specialist in High Wycombe

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.

Position Overview

We are seeking a creative and strategic Social Media Specialist to lead and evolve PerkinElmer’s social media presence across key platforms. This role will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, grow engagement, and support lead generation and customer loyalty. The ideal candidate will have a deep understanding of social platforms, content trends, and analytics, and will bring an authentic passion for storytelling that resonates with both scientific and corporate audiences.

Key Responsibilities

• Social Strategy & Planning
  • Develop and own PerkinElmer’s social media strategy across platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and others).
  • Work with the regional marketing team to understand use of specific platforms to help determine the posting strategies.
  • Align social content and messaging with brand voice, campaign themes, and broader marketing objectives.
  • Maintain a cohesive editorial calendar for organic and paid social campaigns.
  • Collaborate with marketing and content leads to ensure consistent global brand storytelling.
• Content Creation & Publishing
  • Partner with content, design, and product teams to create compelling social assets — including copy, imagery, short-form video, and stories.
  • Write platform-native content optimized for engagement, reach, and interaction.
  • Schedule, post, and manage daily content across social media channels.
  • Ensure all posts reflect the brand’s tone, visual standards, and compliance requirements.
• Community Management
  • Monitor comments, direct messages, and brand mentions in real time.
  • Engage with followers, respond to inquiries, and foster meaningful community interactions.
  • Manage approval and escalation processes with internal stakeholders, including legal and corporate communications.
  • Proactively identify opportunities for thought leadership and real-time engagement.
• Social Analytics & Reporting
  • Track key performance metrics (impressions, engagement, click-through rates, follower growth, and conversions).
  • Analyze campaign performance and audience behavior to identify trends, insights, and optimization opportunities.
  • Present regular reports and recommendations to stakeholders to guide social strategy and content direction.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience managing corporate social media channels across multiple platforms.
• Proven success in developing and executing social media strategies that drive measurable results.
• Strong writing and editing skills, with a keen understanding of tone and voice across channels.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, or similar).
• Familiarity with paid social media campaigns and audience targeting.
• Ability to balance creativity with data-driven insights and performance metrics.
• Exceptional organizational skills and attention to detail in managing multiple campaigns.

Why Join Us

At PerkinElmer, you’ll play a key role in shaping how we engage with our global audiences and share the stories behind our scientific and technological innovations. Join a mission-driven organization that values creativity, integrity, and purpose — and where your work directly contributes to a healthier, more sustainable world.

Ready to make an impact? Apply today to help elevate PerkinElmer’s social media presence and connect our brand with communities worldwide.