At a Glance
- Tasks: Drive marketing strategies for grain and dairy products, creating impactful campaigns.
- Company: Join PerkinElmer, a leader in food solutions with a rich legacy.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and customer needs.
- Why this job: Make a real impact in the food industry while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong communication skills, and a can-do attitude.
The predicted salary is between 50000 - 60000 £ per year.
Perkin Elmer is seeking a motivated, experienced Marketing Manager to support the global Food Solutions organization, specializing in our grain and dairy product lines.
Responsibilities
Partner closely with product management, applications and commercial colleagues to develop and execute marketing strategies and integrated campaigns that drive lead generation and funnel growth.
Develop and execute strategic and tactical integrated marketing plans to facilitate growth of grain and dairy product lines.
Create and continuously refine/optimize value propositions, customer personas and go‑market plans for each strategic product and target market.
Develop an understanding of regional external (customer) and internal (commercial team) needs and translate these into solutions roadmaps.
Lead new product introduction marketing strategy and campaign execution.
Develop and produce new content (copywriting) such as brochures, articles, white papers, webpages, etc. in support of campaigns.
Deploy emails, social media and third‑party media campaigns to support strategic initiatives.
Create and execute manual and automated email nurture campaigns to drive lead generation and acceleration.
Coordinate local language translations to meet regional needs.
Manage SFDC campaign creation, tracking and ROI/metric reporting.
Track budgets in Allocadia or a similar system.
Update spreadsheets, databases and inventories with statistical, financial and non‑financial information.
Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities.
Perform other duties as needed and assigned.
Qualifications
Bachelor's degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences).
Minimum 5 years' experience in marketing or communications.
Ability to translate stakeholder needs into action plans.
A can‑do attitude and ability to multi‑task.
Strong working knowledge of the Microsoft suite (Power Point, Word, Outlook, Excel).
Basic knowledge of SEM, PPC, landing page practices, Google Analytics and SFDC.
Strong project management skills and an adaptive and flexible attitude.
Strong team player, able to work across boundaries.
Capability to work under pressure and balance multiple priorities.
Preferred Characteristics
General knowledge of NIR or FT‑IR technology and/or the food industry.
German, French, Italian, or Portuguese language fluency.
Perten, a part of Perkin Elmer's Food Solutions business, has a rich 60‑year legacy of providing leading testing instrumentation to the food industry, including near‑infrared, process NIR, and rheology solutions. #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Grain and Dairy Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PerkinElmer, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PerkinElmer, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PerkinElmer, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PerkinElmer, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Grain and Dairy Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PerkinElmer, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PerkinElmer, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PerkinElmer, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PerkinElmer, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PerkinElmer, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PerkinElmer, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
