LondonHybridDoes this sound like you?
You're a product marketer who thinks commercially. You know how to take a product release, understand what it actually means for a customer or a sales rep, and turn that into messaging people can use without needing to come back and ask you what you meant. You're organised enough to run several launches at once, confident enough to hold senior stakeholders to timelines, and curious enough to stay on top of what competitors are doing and why it matters. Writing is one of your sharpest tools. You're as comfortable drafting a battlecard as you are writing a help centre article, and you understand the difference between the two.
What you'll be doing (in a nutshell):This is the senior individual contributor role in our Product Marketing team. You'll own go-to-market for our largest, most commercially significant product releases end to end: from positioning and launch planning through to enablement, client comms, training and technical documentation. The products you work on carry real revenue weight and real stakeholder complexity. Success in this role means launches that land well, Revenue teams that can sell confidently from day one, and measurable influence on the commercial outcomes tied to the products you take to market.
You'll work closely with Product, Sales, Client Success and Marketing, and you'll partner with stakeholders up to Director level. You won't manage a team, but you will lead through influence and set the standard for how launches are run.
Day-to-day you can expect to: Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases, from positioning through to post-launch adoptionBuild launch plans, define deliverables and secure cross-functional commitments from Product, Sales, Client Success, Implementation and SupportRun the launch cadences: GTM kick-offs, progress check-ins, Revenue team training sessions and regular business-wide updatesDevelop positioning and messaging tailored to segment and buyer, translating product detail into commercial language the Revenue team can use without further translationDesign and deliver product training for Sales, Client Success, Implementation and Support, in partnership with the Product Marketing Specialist and Enablement LeadBuild and maintain enablement assets including battlecards, pitch decks, playbooks and ROI toolsOwn technical writing for your product portfolio: help centre articles, how-to guides, admin documentation and internal reference materialWrite client-facing release comms and transactional copy, and provide the product substance for client education campaignsGather competitive intelligence and turn it into practical, usable battlecards and objection-handling materialTrack and report on product adoption and your influence on the revenue lines tied to your launches, and run feedback loops between clients, Revenue and ProductTo be successful, you'll have: At least three years' experience in product marketing, product management or a closely related role within a B2B SaaS environmentA track record of running product launches end to end, including the cross-functional coordination that comes with themProven ability to build positioning and messaging that changes how a product is soldExceptional writing skills across formats: commercial copy, enablement material and technical documentationConfidence working with senior stakeholders and holding them to commitments without direct authorityA strong analytical instinct and the ability to act on adoption and usage data, not just report itFluent, active use of AI tools in your day-to-day work, for research, content production and speed. This is a requirement rather than a nice-to-haveStrong organisation and the ability to manage several launches simultaneously at different stagesGenuine curiosity about the HR tech market, competitors and how the category is movingBonus points if you bring: Experience in HR, benefits, employee experience or another regulated or partner-dependent product areaA degree in marketing, business or a related fieldWhy Perkbox?
Perkbox is the employee experience platform built to care for, connect with, and celebrate employees in all areas of life.
With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia. From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.
From access to expert mental health services to help with the cost of everyday essentials, our range of benefits and wellbeing tools meets people where they are, at work and beyond.
We're redefining what employee benefits can be. And we're just getting started.
The Interview ProcessOur typical interview process involves 4 main stages: ApplicationShort call with a member of the TA team30-minute video call with Hiring Manager and one other team memberFinal Interview and task with two members of the teamOur average process takes around 2-3 weeks, but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your process.
If you have any specific questions ahead of this, please contact us on talent@perkbox.comWe're committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientationsWe're happy to offer reasonable adjustments during our hiring process. Just let us know, and we'll make it work for you. Your comfort and success matter to us!
Product Marketing Manager in London employer: Perkbox
At Perkbox, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions employee wellbeing and growth. As a Bid Manager in London, you'll enjoy the autonomy to shape bid strategies while benefiting from our comprehensive support systems, including access to mental health services and a wealth of resources designed to enhance your professional journey. Join us to be part of a forward-thinking team that values innovation and inclusivity, ensuring you thrive both personally and professionally.
