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- Tasks: Lead growth marketing strategies to drive qualified leads and revenue for B2B objectives.
- Company: Join Perkbox, a dynamic company focused on innovative growth in the SaaS sector.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with a focus on career advancement and personal growth.
- Why this job: Make a real impact by driving growth and shaping marketing strategies in a fast-paced environment.
- Qualifications: Experience in marketing strategy, demand generation, and a passion for data-driven results.
The predicted salary is between 80000 - 100000 £ per year.
London - Hybrid
The Growth Marketing Director is responsible for driving qualified pipeline and supporting B2B revenue objectives at Perkbox. This role leads the strategy and execution of demand generation, integrated campaigns, brand activation and channel performance to deliver measurable commercial impact. Growth Marketing connects new business and client growth objectives across campaigns, channels and operations – ensuring SaaS revenue growth, benefit penetration and new public sector lives are supported by a scalable, data‑driven growth engine. You will operate at the intersection of commercial strategy and marketing execution, translating go‑to‑market priorities into predictable pipeline and revenue outcomes.
Day‑to‑day you can expect to:
- Pipeline & Revenue Growth
- Own qualified lead and pipeline generation targets across private and public sector segments.
- Drive new business acquisition through integrated, multi‑channel demand programmes.
- Lead public sector go‑to‑market activity to generate and convert new public sector lives.
- Build scalable client growth initiatives that drive SaaS revenue expansion through upsell and cross‑sell, and increased benefit penetration and utilisation across the existing client base.
- Partner closely with Sales leadership to ensure marketing activity aligns with
Growth Marketing Director Marketing · London · employer: Perkbox
Contact Detail:
Perkbox Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director Marketing · London ·
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around growth and revenue generation.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it makes tracking your application easier for both of us!
We think you need these skills to ace Growth Marketing Director Marketing · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Director role. Highlight your experience in driving pipeline and revenue growth, and don’t forget to mention any successful campaigns you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of how you've executed integrated marketing strategies that delivered measurable results.
Showcase Your Data Skills: Since this role is all about data-driven growth, be sure to highlight your analytical skills. Mention any tools or methodologies you’ve used to track campaign performance and drive decisions.
Apply Through Our Website: We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Perkbox
✨Know Your Numbers
As a Growth Marketing Director, you'll need to demonstrate your understanding of pipeline and revenue metrics. Brush up on key performance indicators relevant to B2B marketing, such as customer acquisition cost and lifetime value. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Integrated Campaigns
Prepare examples of successful integrated campaigns you've led. Highlight how you coordinated across different channels to achieve measurable results. This will show your potential employer that you can effectively manage multi-channel demand programmes, which is crucial for this role.
✨Understand the Public Sector Landscape
Since this role involves public sector go-to-market activities, do your homework on the unique challenges and opportunities within this space. Be prepared to discuss how you would approach generating leads and converting new public sector clients, demonstrating your strategic thinking.
✨Align with Sales Strategies
Collaboration with sales leadership is key in this position. Think about how you've partnered with sales teams in the past to align marketing efforts with sales objectives. Bring specific examples to the table that illustrate your ability to work cross-functionally and drive results together.