Marketing Specialist - Go-to Market in City of London
Marketing Specialist - Go-to Market

Marketing Specialist - Go-to Market in City of London

City of London Full-Time 35000 - 45000 ÂŁ / year (est.) Home office (partial)
Perkbox

At a Glance

  • Tasks: Drive product launches and create impactful marketing materials for sales success.
  • Company: Join Perkbox, a leading employee benefits platform transforming workplace culture.
  • Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
  • Why this job: Be at the forefront of innovative product marketing and make a real impact.
  • Qualifications: Experience in marketing or related fields, with strong communication skills.
  • Other info: Dynamic team environment with a commitment to inclusivity and support.

The predicted salary is between 35000 - 45000 ÂŁ per year.

As Product Marketing Specialist, you’ll be at the heart of how our products go to market – bringing launches to life, empowering our Revenue teams, and turning strategy into action. Working closely with our Product Marketing Manager, Revenue Enablement Manager and cross‑functional teams, you’ll help shape how new products and features are introduced, understood and championed across the business. From coordinating seamless launches to building high‑quality enablement assets, you’ll make sure every team has the clarity, confidence and tools they need to succeed.

What you’ll be doing (in a nutshell)

You’ll transform product updates into compelling, structured communications and impactful enablement materials that drive commercial success across Sales, Client Success, Implementation, and Support. Your work will ensure our teams don’t just know what’s launching – they know exactly how to position it, sell it, and support it. This is a hands‑on, execution‑focused role for someone who thrives on momentum. You’re highly organised, naturally proactive and endlessly curious. You’re comfortable juggling multiple stakeholders, keeping projects on track, and moving at pace – all while maintaining exceptional attention to detail.

Day‑to‑day you can expect to:

  • Support the execution of go‑to‑market plans for new product launches and feature releases, ensuring timelines are met and deliverables are completed.
  • Coordinate cross‑functional inputs from Product, Marketing, Sales, Client Success, Implementation, and Support to keep launches on track.
  • Own release communications for internal teams, including delivering training and updating training summaries, FAQ updates, and internal announcements.
  • Create and update product training assets, including internal slide decks, one‑pagers, FAQs, and how‑to guides.
  • Coordinate and support revenue enablement sessions such as product update webinars, demo walkthroughs, and employee onboarding.
  • Create and maintain customer‑facing “what’s new” and “how to” content in the Help Centre, ensuring alignment with product changes and support workflows.

To be successful, you'll have:

  • Experience in marketing, product marketing, sales enablement, internal communications, or a related role, ideally within a B2B SaaS environment.
  • Clear and confident written communication skills, with experience creating client‑facing or training materials.
  • Comfortable working cross‑functionally, including training delivery, end‑to‑end project execution.
  • Proactive and solutions‑oriented, with a bias for action.
  • Curiosity around use of AI for training and content creation.
  • A collaborative mindset, comfortable working across teams and disciplines.

Bonus points if you bring:

  • Bachelor’s degree in marketing, HR, business, communications, or a related field preferred.

Why Perkbox?

In 2025, Perkbox and Vivup came together under one name: the new and evolved Perkbox. We joined forces to create something bigger and better – a single, unified platform built to care for, connect with, and celebrate employees in all areas of life. With more than 20 years of combined experience across public, private, SME and corporate sectors, we’re now supporting over 4 million employees across 7,500 organisations. From access to expert mental health services to help with the cost of everyday essentials, our expanded range of benefits and wellbeing tools meets people where they are – at work and beyond. Together, we’re redefining what employee benefits can be. And we’re just getting started.

The Interview Process

Our interview process involves 3 main stages:

  • Short call with a member of the TA team.
  • 30‑minute video call with Hiring Manager and one other team member.
  • Final Interview and task with two members of the team.

Our average process takes around 2‑3 weeks, but we will always work around your availability. If you have any specific questions ahead of this, please contact us on talent@perkbox.com.

We’re committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientations. We’re happy to offer reasonable adjustments during our hiring process. Just let us know, and we’ll make it work for you. Your comfort and success matter to us!

Marketing Specialist - Go-to Market in City of London employer: Perkbox

At Perkbox, we pride ourselves on being an exceptional employer that champions employee wellbeing and growth. Our collaborative work culture fosters innovation and creativity, allowing Marketing Specialists to thrive in a dynamic environment where their contributions directly impact our go-to-market strategies. With access to comprehensive benefits and a commitment to inclusivity, we empower our team members to develop their skills while making a meaningful difference in the lives of over 4 million employees across various sectors.
Perkbox

Contact Detail:

Perkbox Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Specialist - Go-to Market in City of London

✨Tip Number 1

Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.

✨Tip Number 2

Prepare for interviews by practising common questions and tailoring your answers to highlight your experience in product marketing and sales enablement. Show them how your skills can drive their go-to-market strategies!

✨Tip Number 3

Don’t just wait for job postings – be proactive! Research companies you admire and reach out directly. Express your interest in their marketing efforts and how you can contribute to their success.

✨Tip Number 4

Apply through our website for the best chance of getting noticed. We love seeing candidates who take the initiative to connect with us directly. Plus, it shows you're serious about joining our team!

We think you need these skills to ace Marketing Specialist - Go-to Market in City of London

Product Marketing
Sales Enablement
Internal Communications
Project Management
Written Communication Skills
Cross-Functional Collaboration
Training Delivery
Content Creation
Attention to Detail
Proactive Problem-Solving
Curiosity about AI
Organisational Skills
Stakeholder Management
B2B SaaS Experience

Some tips for your application 🫡

Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about bringing products to market and empowering teams. Share specific examples of your past experiences that relate to the role.

Tailor Your Communication Style: Make sure your written communication reflects the clarity and confidence we value at StudySmarter. Use concise language and structure your application in a way that’s easy to follow. Remember, this is your chance to showcase your skills in creating compelling communications!

Highlight Your Organisational Skills: Since this role involves juggling multiple stakeholders and projects, it’s crucial to demonstrate your organisational prowess. Include examples of how you’ve successfully managed projects or coordinated teams in the past. We love a proactive approach!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining the StudySmarter team!

How to prepare for a job interview at Perkbox

✨Know Your Products Inside Out

As a Marketing Specialist, you'll be at the forefront of product launches. Make sure you understand the products and features thoroughly. Research their benefits, target audience, and how they fit into the market. This knowledge will help you answer questions confidently and demonstrate your passion for the role.

✨Showcase Your Communication Skills

Since clear communication is key in this role, prepare to discuss examples of how you've created impactful training materials or client-facing content in the past. Bring samples if possible! This will not only highlight your skills but also show that you're proactive and solutions-oriented.

✨Demonstrate Your Organisational Skills

You'll need to juggle multiple stakeholders and projects, so be ready to share how you manage your time and keep projects on track. Discuss any tools or methods you use to stay organised, and consider preparing a brief overview of a successful project you've managed.

✨Emphasise Your Collaborative Mindset

This role requires working cross-functionally, so be prepared to talk about your experience collaborating with different teams. Share specific examples of how you've worked with others to achieve a common goal, and express your enthusiasm for teamwork and learning from colleagues.

Marketing Specialist - Go-to Market in City of London
Perkbox
Location: City of London

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