Senior Director, EMEA Sales Development

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact. We're trusted by more than 12,000 companies worldwide, including On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential.

About the Role

As Senior Director, Sales Development, you’ll own the strategy, structure, and performance of Perk’s Inbound and Outbound SDR organisation across all global markets outside North America. You’ll lead close to 140 reps and a team of 20 first and second-line managers. Reporting directly to the Chief Revenue Officer, you’ll shape how the organisation is built, resourced, and coached as the business scales. You’ll set the standard for SDR hiring, performance, and process across every region you lead.

What You'll Do

• Strategy & Operating Model: Define and evolve the outbound and inbound prospecting strategy, balancing net-new generation with lead recycling to optimize pipeline quality and coverage against revenue targets. Own the SDR operating model: cadences, playbooks, tooling, and ways of working, and redesign it as priorities shift.
• Process, Tooling & AI Adoption: Own decisions on the SDR tech stack and how the team uses it, sequencing and engagement tools, intent/enrichment data, call intelligence, and automation of non-selling work.
• People Leadership & Talent Development: Lead, coach, and develop the SDR managers and team leaders across all regions, and build the leadership bench beneath them. Own hiring and termination decisions for the SDR function.
• Pipeline, Performance & Reporting: Ensure high-quality pipeline generation across all regions, with clear KPIs, activity standards, and conversion benchmarks by segment and channel.
• Cross-Functional Partnership: Partner closely with Marketing and RevOps on lead quality, routing, RoE definitions, and tooling.

What We're Looking For

• A track record of leading a multi-region SDR or sales development function at meaningful scale.
• Demonstrated ownership of hiring and performance decisions for a function this size.
• Evidence that you've redesigned or meaningfully changed an operating model in response to a business need.
• A working point of view on how AI and automation change SDR work today.
• Comfort operating with matrixed reporting lines and multiple regional stakeholders.

AI at Perk

AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled so you can move faster and spend more time on the work that matters.

How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs.

Protect Yourself from Recruitment Scams

All official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps.