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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and optimise customer journeys using Marketo.
- Company: Join Perk, a fast-growing SaaS company transforming travel and spend management.
- Benefits: Competitive salary, equity ownership, 25 days annual leave, and a vibrant work culture.
- Why this job: Make a real impact in a dynamic environment while shaping the future of work.
- Qualifications: 3-5 years in marketing operations with strong Marketo and Salesforce skills.
- Other info: Collaborative team atmosphere with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.
Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.
About The Role
We’re looking for a Marketing Campaigns Manager to join our Marketing Operations team – a hands‑on, data‑driven professional with a passion for scalable marketing automation and campaign excellence. You’ll be the Marketo specialist within a fast‑growing SaaS organisation, responsible for building, executing, and optimising campaigns that drive the customer journey from first touch through to expansion. This is a key role in enabling our demand generation and lifecycle marketing strategies – ensuring every campaign is automated, measurable, and driving impact.
What You Will Do
- Own end‑to‑end campaign execution in Marketo, including programme setup, QA, deployment, and reporting.
- Build and optimise automated nurture journeys that move leads through the funnel and accelerate conversion to SQLs and pipeline.
- Manage lead flow and data integrity between Marketo, Salesforce, and other tools in the martech stack.
- Set up and manage webinar programmes, including integrations, automation, and post‑event follow‑ups.
- Implement and optimise A/B testing, audience segmentation, and personalisation to improve engagement and performance.
- Maintain and evolve lead scoring models to support sales alignment and marketing qualification.
- Collaborate with demand generation, product marketing, and sales teams to deliver integrated, high‑impact campaigns.
- Monitor and analyse campaign performance, producing actionable insights and recommendations.
- Support martech evolution, helping evaluate new tools, integrations, and process improvements that scale impact.
What We are Looking For
- 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
- Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.
- Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.
- Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).
- Track record of building and refining nurture and lead scoring frameworks that drive measurable pipeline growth.
- Strong analytical mindset, comfortable interpreting campaign data to inform decisions.
- Familiar with key martech platforms, including: Marketing automation (Marketo, HubSpot, Pardot, Customer.io), CRM (Salesforce), ABM / intent platforms (6sense, Demandbase, RollWorks, etc.).
- Excellent communication and project management skills, with strong attention to detail.
- Collaborative and proactive, thriving in a fast‑paced SaaS environment.
Nice to Have
- Hands‑on experience with Customer.io for lifecycle or customer engagement campaigns.
- Familiarity with data enrichment, attribution, or analytics tools (e.g. Bizible, Looker, Google Analytics).
- Understanding of SaaS funnel metrics from MQL to ARR, and how to align marketing activity to revenue impact.
What We Offer
Competitive compensation and equity ownership in Perk. 25 days of annual leave plus
Marketing Operations Manager in London employer: Perk
Contact Detail:
Perk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission and values. We want to see that you’re genuinely excited about making an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Perk.
We think you need these skills to ace Marketing Operations Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing operations shine through! We want to see how your passion aligns with our mission at Perk and how you can contribute to our innovative team.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS marketing operations. We’re looking for specific examples of your work with Marketo and Salesforce, so don’t hold back on the details!
Be Data-Driven: Since we’re all about data here at Perk, include metrics and results from your past campaigns. Show us how your analytical mindset has driven success in your previous roles – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Perk
✨Know Your Marketo Inside Out
Since the role requires advanced proficiency in Marketo, make sure you brush up on your skills. Be ready to discuss specific campaigns you've built, the automation logic you used, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've monitored campaign performance and what actionable insights you derived from the data to improve future campaigns.
✨Understand the B2B SaaS Landscape
Familiarise yourself with the unique challenges and opportunities in the B2B SaaS space. Be prepared to discuss how your previous experience aligns with the needs of a fast-growing SaaS organisation like Perk.
✨Collaboration is Key
This role involves working closely with various teams. Think of examples where you've successfully collaborated with sales, product marketing, or demand generation teams to deliver high-impact campaigns. Highlight your communication skills and proactive approach.
