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- Tasks: Lead a dynamic team to create impactful legacy marketing campaigns.
- Company: Join Age UK, a charity dedicated to improving the lives of older people.
- Benefits: Enjoy hybrid working, competitive salary, and a supportive work culture.
- Why this job: Make a real difference in the lives of older people while developing your marketing skills.
- Qualifications: Proven experience in strategic marketing and campaign management is essential.
- Other info: Rolling applications mean you can apply anytime; we value diversity and inclusivity.
The predicted salary is between 43200 - 72000 £ per year.
Age UK are building a world where every older person feels valued and included. We seek a Senior Legacy Marketing Manager to lead a high-performing team and deliver sector-leading cross-organisational legacy marketing campaigns.
Location: Hybrid / London – one day per week in the office (One America Square, London, EC3N 2LB)
Closing date: Rolling applications
About the role
The Senior Legacy Marketing Manager will lead the development and delivery of Age UK’s legacy marketing strategy, driving income growth through integrated, supporter-focused campaigns. You’ll oversee a high-performing marketing team, managing cross-organisational campaigns, creative development, new opportunities including new product development, while ensuring an engaging journey for supporters, from initial interest to confirmed pledger. With a key focus on innovation and legacy pipeline development, you’ll bring vision and creativity to help deliver new products and marketing channels, alongside a data and supporter-centric approach. You’ll manage significant budgets, ensuring compliance with fundraising regulations and build strong working relationships with agencies, partners and internal stakeholders to deliver best-in-class performance. As a senior leader, you’ll champion a culture of continuous learning and supporter-first thinking, ensuring that supporter enquiries and feedback are handled with care and professionalism. Success will be measured by increased legacy consideration, stronger conversion rates and effective pipeline management.
Who we are looking for
We seek a strategic and experienced marketing leader with a proven track record in delivering high-impact, integrated campaigns across multiple channels. You’ll have hands-on experience in legacy and mid-value giving, driving pipeline development and supporter engagement. You’ll lead a team with a clear strategic vision, confident coaching and developing teams and inspiring high performance. You will bring deep insight into supporter motivations and demonstrate empathy for the issues facing older people. Exceptional project management will be essential to success in this role, as you’ll handle multiple campaigns simultaneously. You’ll be data-driven, using insight to inform decisions and continuously optimise campaign performance. A strong grasp of fundraising compliance and relevant codes of practice is essential. You’ll also need to be a natural collaborator, comfortable managing relationships with internal teams, external agencies and partners, including the wider Age UK network. If you’re passionate about legacy giving and building long-term supporter value, we’d love to hear from you.
We understand that different members of the community have different access needs and have made some modifications to the way we do business to accommodate people from diverse communities and abilities. Our accessibility provisions include: Step-free access to the building, all key meeting rooms and bathrooms, and an accessible workstation. Accessibility dogs are welcome. Interviews can be held in meeting rooms that support hearing loops. Papers and materials can be presented in different formats. A sign language interpreter can be accessed for interviews. Working patterns and locations can be adjusted. Applicants with a disability are invited to contact us in confidence at any point during the recruitment process to discuss steps that could be taken to overcome operational difficulties presented by the role, or if any adjustments or support are required regarding the recruitment process.
Senior Legacy Marketing Manager | Age UK employer: Peridot Partners
Contact Detail:
Peridot Partners Recruiting Team
response@peridotpartners.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Legacy Marketing Manager | Age UK
✨Tip Number 1
Familiarise yourself with Age UK's mission and values. Understanding their commitment to older people will help you align your approach and demonstrate genuine passion for the cause during any discussions or interviews.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in legacy marketing. Attend relevant events or webinars to connect with individuals who can provide insights into the role and potentially refer you.
✨Tip Number 3
Prepare to discuss innovative legacy marketing strategies. Think about how you can leverage data-driven insights to enhance supporter engagement and conversion rates, as this is a key focus for the role.
✨Tip Number 4
Showcase your project management skills by preparing examples of how you've successfully led campaigns in the past. Be ready to discuss how you managed budgets and collaborated with teams to achieve results.
We think you need these skills to ace Senior Legacy Marketing Manager | Age UK
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Senior Legacy Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Supporting Statement: Your supporting statement should clearly outline your suitability for the role. Use specific examples from your past experiences that demonstrate your strategic marketing skills, leadership abilities, and understanding of legacy giving.
Highlight Relevant Experience: Make sure to emphasise your hands-on experience in legacy and mid-value giving, as well as your success in managing integrated campaigns. This will show Age UK that you have the expertise they are looking for.
Proofread Your Application: Before submitting, carefully proofread your CV and supporting statement for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Peridot Partners
✨Understand Age UK's Mission
Before your interview, take some time to research Age UK's mission and values. Familiarise yourself with their campaigns and the impact they have on older people's lives. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Experience
Prepare specific examples of high-impact marketing campaigns you've led in the past. Be ready to discuss your strategic approach, the challenges you faced, and the results achieved. Highlight your experience in legacy and mid-value giving, as this is crucial for the Senior Legacy Marketing Manager position.
✨Emphasise Team Leadership Skills
As a senior leader, your ability to inspire and develop a team is vital. Share examples of how you've successfully coached and motivated teams in previous roles. Discuss your approach to fostering a culture of continuous learning and supporter-first thinking within your team.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven approach, be prepared to discuss how you've used insights to inform decisions and optimise campaign performance. Bring examples of how you've managed budgets and ensured compliance with fundraising regulations, as these are key aspects of the job.
