Head of Marketing | Glyndebourne
Head of Marketing | Glyndebourne

Head of Marketing | Glyndebourne

Lewes Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing campaigns and drive audience engagement at a prestigious opera house.
  • Company: Glyndebourne is a renowned opera house with a rich history and a commitment to artistic excellence.
  • Benefits: Enjoy hybrid working options and be part of a creative, collaborative team in a stunning countryside setting.
  • Why this job: Shape the future of opera while inspiring a passionate marketing team and engaging global audiences.
  • Qualifications: Experience in marketing strategy, sales, and audience engagement, preferably in arts or cultural sectors.
  • Other info: Join us as we prepare for our centenary in 2034, making a lasting impact on the arts.

The predicted salary is between 36000 - 60000 £ per year.

Lead marketing at one of the world’s leading opera houses, driving ambitious growth and audience engagement at a pivotal time in Glyndebourne’s story. Location: Lewes, East Sussex (with potential for hybrid working).

Glyndebourne, home to some of the world’s finest opera for over 90 years, seeks a dynamic and experienced Head of Marketing. With a growing global audience and eyes set firmly on our centenary in 2034, we are unapologetically ambitious. We seek a strategic leader to inspire and galvanise our dedicated marketing team. You will be responsible for delivering outstanding marketing campaigns, driving ticket sales, and enhancing our brand across multiple channels. This is a unique opportunity to join a world-renowned, artistically driven organisation, where creativity meets excellence in an extraordinary countryside setting. If you’re passionate about brand, audience, and culture — and ready to shape the future of opera — we want to hear from you.

Who we are: Glyndebourne is a globally respected opera house, rooted in the Sussex countryside, just over an hour from London. Since 1934, we’ve produced world-class opera that attracts audiences from across the globe, with over 127,000 people attending 104 live performances in 2024 alone. We are proud of our independence, innovation, and unwavering artistic excellence. Our repertoire ranges from beloved classics to daring new commissions, and our year-round learning and engagement programmes open up opera to new generations. Glyndebourne is a place of collaboration, care and creativity — where passionate teams come together in a unique setting to deliver extraordinary performances and unforgettable audience experiences.

About the role: The Head of Marketing will play a central role in delivering Glyndebourne’s bold ambitions for audience development, sales growth and brand reach. This role is key in shaping our voice, ensuring our campaigns deliver, and championing our world-class reputation.

  • Leading strategic marketing campaigns for Festival, Autumn Season, retail, membership and more.
  • Driving ticket sales and CRM performance across digital and traditional channels.
  • Developing long-range pricing strategies and shaping the brand’s evolution.
  • Overseeing internal and external relationships, including agencies and media.
  • Inspiring a high-performing marketing team to deliver with creativity and purpose.

Who we are looking for: We seek a confident, collaborative leader with deep experience in marketing strategy, sales and audience engagement — ideally within arts or cultural organisations. Essential qualities and experience include:

  • Proven success in delivering large-scale marketing and sales campaigns.
  • Strategic and commercial mindset with excellent judgement and insight.
  • Strong digital, CRM and content experience.
  • Skilled in agency management and internal stakeholder engagement.
  • Passionate about building audiences and championing brand values.
  • Outstanding team leadership and communication abilities.

Familiarity with the performing arts and a commitment to inclusive, innovative marketing are a plus.

Head of Marketing | Glyndebourne employer: Peridot Partners

Glyndebourne is an exceptional employer, offering a unique opportunity to lead marketing at one of the world's premier opera houses in the picturesque setting of Lewes, East Sussex. With a strong commitment to artistic excellence and innovation, employees benefit from a collaborative work culture that fosters creativity and professional growth, alongside the flexibility of hybrid working arrangements. Join us in shaping the future of opera while enjoying the rich cultural heritage and community spirit that Glyndebourne embodies.
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Contact Detail:

Peridot Partners Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing | Glyndebourne

✨Tip Number 1

Familiarise yourself with Glyndebourne's brand and its unique position in the opera world. Understanding their artistic vision and audience engagement strategies will help you articulate how your experience aligns with their goals during interviews.

✨Tip Number 2

Network with professionals in the arts and cultural sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could benefit Glyndebourne.

✨Tip Number 3

Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that drove audience engagement and ticket sales. Highlight your strategic thinking and how you overcame challenges in previous roles.

✨Tip Number 4

Showcase your passion for the performing arts and your commitment to innovative marketing approaches. Be ready to share ideas on how you would enhance Glyndebourne's brand and reach new audiences, demonstrating your enthusiasm for the role.

We think you need these skills to ace Head of Marketing | Glyndebourne

Strategic Marketing
Audience Engagement
Sales Growth
Campaign Management
Digital Marketing
CRM Performance
Content Creation
Agency Management
Stakeholder Engagement
Team Leadership
Communication Skills
Brand Development
Pricing Strategy
Creativity
Passion for the Arts

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing position at Glyndebourne. Understand their goals, values, and what they are looking for in a candidate. Tailor your application to reflect how your experience aligns with their needs.

Craft a Compelling CV: Highlight your relevant experience in marketing strategy, sales, and audience engagement. Use quantifiable achievements to demonstrate your success in previous roles, especially in arts or cultural organisations. Make sure your CV is clear, concise, and visually appealing.

Write a Strong Cover Letter: Your cover letter should express your passion for the arts and your understanding of Glyndebourne's mission. Discuss specific examples of past marketing campaigns you've led and how they relate to the responsibilities outlined in the job description. Show enthusiasm for the opportunity to shape the future of opera.

Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. Ensure that your writing is professional and polished. Consider asking a friend or colleague to review your application for additional feedback.

How to prepare for a job interview at Peridot Partners

✨Show Your Passion for the Arts

Make sure to express your genuine enthusiasm for opera and the arts during the interview. Glyndebourne is looking for someone who not only understands marketing but also has a deep appreciation for the cultural significance of their work.

✨Demonstrate Strategic Thinking

Prepare to discuss specific examples of how you've successfully led large-scale marketing campaigns in the past. Highlight your strategic mindset and how you can apply it to drive ticket sales and audience engagement at Glyndebourne.

✨Highlight Team Leadership Skills

Glyndebourne values collaboration and creativity, so be ready to share your experiences in leading and inspiring teams. Discuss how you foster a high-performing environment and encourage innovative ideas within your team.

✨Understand Their Brand and Audience

Research Glyndebourne's brand values and current marketing strategies. Be prepared to discuss how you would enhance their brand reach and engage with their diverse audience, especially as they approach their centenary in 2034.

Head of Marketing | Glyndebourne
Peridot Partners
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