At a Glance
- Tasks: Lead innovative digital marketing campaigns and manage video production.
- Company: Join PERI Ltd, a dynamic company in Rugby, Warwickshire.
- Benefits: Enjoy a competitive salary, bonuses, healthcare, and a pension scheme.
- Other info: Opportunity for career growth in a supportive environment.
- Why this job: Make an impact with creative campaigns and grow your marketing skills.
- Qualifications: 3+ years in B2B marketing, strong digital skills, and team collaboration.
The predicted salary is between 40000 - 50000 € per year.
PERI Ltd is looking for an enthusiastic and talented individual to join them as their Digital Marketing Lead. Reporting to the Head of Marketing, you will play a key role in delivering the overall marketing strategy. You will be required to design and execute strong and innovative digital marketing campaigns using the full spectrum of digital channels available. With a wide scope, this role also provides the opportunity to create and manage video production, including animations and support the design of print and digital collateral.
What You’ll Do On a Typical Day
- Work with the Head of Marketing to create a digital marketing plan aligned to the overall marketing plan and business strategy
- Take ownership of delivering all aspects of the digital marketing plan, monitoring results, data analysis and reporting
- Plan & execute digital marketing campaigns, including web, SEO/SEM, email, social media, PPC
- Manage paid media campaigns (including PPC and social media ads), ROI & data analysis
- Develop KPI’s and dashboards to communicate results to the wider business
- Audit, improve and maintain the company website
What Your Benefits Will Be
- Competitive Salary
- Non-contractual annual bonus
- Life Assurance x3 Basic Salary
- Pension Scheme - Employee contribution 3% and Employer 6%
- Private Healthcare
What You’ll Need To Be Successful
- Prior marketing experience of at least 3 years in a B2B environment
- Good understanding of Google Analytics, SEO, PPC, AdWords, LinkedIn advertising, Instagram, YouTube and CMS
- Experience in creating impactful campaigns to generate business leads and brand awareness
- Evidence of working within a team to deliver a wide-ranging marketing plan
- Awareness of ROI for marketing activities and a healthy commercial acumen
- Construction and/or technical/engineering experience preferable but by no means mandatory
- Experience Of Video Production/editing Desirable But Not Essential
Digital Marketing Lead in Rugby employer: PERI
At PERI Ltd, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters creativity and innovation in the heart of Rugby, Warwickshire. As a Digital Marketing Lead, you will benefit from competitive salaries, a generous pension scheme, and private healthcare, all while having the opportunity to grow your skills in a supportive environment that values employee development and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Rugby
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, including any video production work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals and improve their digital presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Lead in Rugby
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your relevant experience in B2B marketing and any specific campaigns you've executed that align with the job description.
Showcase Your Skills:Don’t forget to showcase your skills in Google Analytics, SEO, PPC, and social media advertising. We want to see how you’ve used these tools to drive results in your previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your experience aligns with our needs. Be sure to mention any video production skills if you have them!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at PERI
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing tools and strategies. Familiarise yourself with Google Analytics, SEO, PPC, and social media advertising. Be ready to discuss how you've used these in past roles to drive results.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led or contributed to. Highlight the objectives, your role, and the outcomes, especially focusing on ROI and lead generation. This will demonstrate your ability to deliver impactful results.
✨Be Ready for Data Discussions
Since this role involves a lot of data analysis, be prepared to talk about how you've monitored and reported on campaign performance. Bring examples of KPIs you've developed and how you've used data to inform your marketing decisions.
✨Get Creative with Video Production
Even if video production experience isn't essential, showing enthusiasm for it can set you apart. Think of ideas for innovative video content that could align with their marketing strategy and be ready to share your thoughts during the interview.
