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For Companies At a Glance
- Tasks: Lead e-commerce strategies to boost sales and enhance customer experience.
- Company: Join PERGOLUX, a fast-growing e-commerce brand in the Home & Garden sector.
- Benefits: Enjoy a hybrid work model, ergonomic workstations, and employee discounts.
- Why this job: Be part of a dynamic team focused on outdoor living products with growth opportunities.
- Qualifications: Experience in e-commerce, SEO, and conversion optimisation is essential.
- Other info: Collaborative culture with a strong emphasis on professional development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
PERGOLUX is a rapidly growing e-commerce company in the Home & Garden sector that designs, manufactures and sells Pergolas. Founded in Norway, PERGOLUX operates in more than 15 countries across Europe, Australia, North America and South America. If you have a passion for outdoor living products and want to work in a dedicated environment with amazing colleagues, you\’ve come to the right place!
Join to apply for the E-Commerce Manager role at PERGOLUX.
What You\’ll Do (Responsibilities)
- Drive Conversion Optimisation: Lead a systematic A/B testing program to improve the 2.5% conversion rate through data-driven UX improvements, product page optimisation, and checkout flow enhancement.
- Own Customer Journey: Take full responsibility for the digital customer experience from first click to purchase completion, identifying and eliminating friction points.
- Build SEO Foundation: Develop and execute a comprehensive SEO strategy to reduce reliance on paid advertising and establish organic traffic growth.
- Marketing Automation: Create and optimise email sequences, abandoned cart recovery, and other growth/experience based campaigns.
- Performance Analytics: Implement robust tracking and reporting systems to provide visibility into funnel performance and ROI by channel.
- Website Optimisation: Ensure site performance can handle 3x traffic growth while maintaining fast load times and excellent user experience.
- Content Strategy: Develop conversion-focused content including product descriptions, landing pages, and educational content that drives purchase decisions.
- Mobile Excellence: Optimise the mobile experience to capture the growing mobile segment of outdoor living customers.
Metrics You\’ll Move
- Conversion Rate: Primary metric with target improvements of up to 20 percentage points.
- Organic Traffic: Grow organic search traffic by 50%+ year over year.
- Email Revenue: Establish email as 15%+ of total revenue through automation.
- Page Speed: Maintain load times under 3 seconds on all pages.
- Customer Acquisition Cost: Reduce overall CAC through improved organic presence.
- Average Order Value: Increase through better product bundling and upselling.
What You\’ll Bring
- Multi-year Ecommerce Experience: Proven track record managing high-growth ecommerce websites, preferably in home improvement or outdoor living sectors.
- CRO Expertise: Hands-on experience with A/B testing platforms, conversion optimisation methodologies, and user experience principles.
- SEO Knowledge: Understanding of technical SEO, content optimisation, and organic growth strategies.
- Analytics Proficiency: Experience with Google Analytics, conversion tracking, and data interpretation to drive decisions.
- Technical Skills: HTML/CSS knowledge, familiarity with Shopify (Platform, Flow, Scripts, and Apps), and experience with testing tools.
- Marketing Automation: Experience with email marketing platforms (Klaviyo preferred), customer segmentation, and automated campaign development.
- Premium Brand Understanding: Appreciation for luxury/premium positioning and maintaining brand standards while optimising for conversion.
What We Offer
- A dynamic international work environment in a rapidly growing company with growth opportunities
- Hybrid work model (80% on-site / 20% remote)
- Ergonomic workstations and modern laptops
- Employee events and access to the Corporate Benefits portal
- Employee discounts on PERGOLUX products
- Collaborative, supportive colleagues and strong focus on professional development
- Free drinks and snacks
- Employee referral program
We look forward to receiving your application and resume!
For more insights into the PERGOLUX culture, visit our LinkedIn or Instagram pages:
https://www.linkedin.com/company/pergolux
https://www.instagram.com/pergolux_career
#J-18808-Ljbffr
E-Commerce Manager employer: PERGOLUX
Contact Detail:
PERGOLUX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce, particularly in the home and garden sector. Understanding what competitors are doing can give you insights into effective strategies that you can discuss during your interview.
✨Tip Number 2
Prepare to showcase your experience with A/B testing and conversion rate optimisation. Be ready to share specific examples of how you've successfully improved conversion rates in previous roles, as this is a key responsibility for the E-Commerce Manager position.
✨Tip Number 3
Brush up on your SEO knowledge, especially regarding technical SEO and content optimisation. You might be asked about your approach to building an SEO strategy, so having a clear plan or case study in mind could set you apart from other candidates.
✨Tip Number 4
Demonstrate your understanding of marketing automation tools, particularly Klaviyo. If you have experience with email marketing campaigns, prepare to discuss how you've used automation to drive sales and improve customer engagement.
We think you need these skills to ace E-Commerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly in conversion optimisation and SEO. Use specific metrics to demonstrate your achievements, such as improvements in conversion rates or organic traffic growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for outdoor living products and how your skills align with the responsibilities of the E-Commerce Manager role. Mention specific strategies you would implement to drive conversion and enhance the customer journey.
Showcase Your Technical Skills: Include any technical skills that are relevant to the role, such as familiarity with HTML/CSS, Shopify, and analytics tools. Providing examples of how you've used these skills in previous roles can strengthen your application.
Highlight Your Analytical Experience: Demonstrate your proficiency in performance analytics by discussing your experience with Google Analytics and conversion tracking. Include examples of how you've used data to inform decisions and improve e-commerce performance.
How to prepare for a job interview at PERGOLUX
✨Showcase Your E-Commerce Experience
Make sure to highlight your previous experience in managing e-commerce websites, especially in the home improvement or outdoor living sectors. Be prepared to discuss specific projects where you drove conversion optimisation and improved customer journeys.
✨Demonstrate Your CRO Knowledge
Since the role requires expertise in conversion rate optimisation, come ready to discuss your hands-on experience with A/B testing platforms and methodologies. Share examples of how you've successfully implemented changes that led to measurable improvements.
✨Discuss Your SEO Strategies
Prepare to talk about your understanding of SEO, including technical aspects and content optimisation. Be ready to explain how you've developed strategies that reduced reliance on paid advertising and increased organic traffic.
✨Familiarise Yourself with Their Brand
Research PERGOLUX and their product offerings before the interview. Understanding their premium brand positioning will help you articulate how you can maintain brand standards while optimising for conversion, which is crucial for this role.
