At a Glance
- Tasks: Lead high-volume Meta campaigns, optimising with AI and producing creative content on the fly.
- Company: Fast-paced performance marketing company specialising in igaming, sportsbetting, and crypto.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and creativity in digital marketing.
- Why this job: Join a cutting-edge team and redefine marketing with AI-driven strategies.
- Qualifications: Proven experience in managing Meta campaigns and a strong understanding of AI tools.
The predicted salary is between 63000 - 77000 £ per year.
Performix Media is a performance marketing company running high-volume paid social campaigns, primarily in the igaming, sportsbetting and crypto verticals. We move fast, spend meaningfully, and hold ourselves to hard CPA targets - every pound of ad spend has a job to do.
The Role
We’re looking for an exceptional Meta media buyer who operates the way the best marketers will operate in 2026: with AI in the loop at every step. You’ll own high-volume Facebook and Instagram campaigns end to end - strategy, creative production, launch, and optimisation - with aggressive CPA targets and real budget authority. This is not a role for someone who dabbles with ChatGPT for ad copy. We want someone who has rebuilt their entire workflow around AI: driving campaign optimisation programmatically through the Meta Ads API and MCP-connected agents, generating and iterating video creative with AI tools in hours rather than weeks, and letting data decide what runs.
What You’ll Do
- Own high-volume campaigns - plan, launch, and scale Meta campaigns across multiple ad accounts, owning performance against tight CPA and ROAS targets.
- Optimise with AI in the loop - build and run agentic workflows (MCP servers, Meta Ads API, custom scripts, or tools like Claude) that monitor spend, surface anomalies, rotate creative, and execute budget and bid changes at a pace no manual buyer can match.
- Produce ad videos on the fly using AI video generation and editing tools (e.g. Runway, Veo, Sora, Kling, HeyGen, CapCut and similar), turning a creative brief into live test variants same-day.
- Handle editing and banner design - cut, caption, resize, and version video for placements; design static banners and image ads to a standard good enough to ship without a designer in the loop.
- Structure high-tempo creative testing - hooks, formats, angles, audiences - and feed the results back into both the creative pipeline and the account structure.
- Stay on top of the data - own tracking, attribution (Pixel, CAPI, post-back), reporting, and the numbers behind every decision. You should be able to explain any account’s performance from memory.
- Build the playbook - document what works, systematise it, and raise the bar for how the whole company buys media.
What We’re Looking For
- Proven track record - managing high-volume Meta campaigns to tight CPA targets, with numbers you can walk us through.
- Genuinely AI-native - AI is not a tool you tried, it’s how you work. You use LLMs and agents daily for analysis, automation, and creative, and you can show us real examples.
- Hands-on with MCP / API automation - comfortable connecting AI agents to ad platforms via MCP or the Meta Ads API, or scripting your own automation (Python/JS a plus, not required if you get there with no-code/agent tooling). You can take a product and, within a day, have multiple AI-generated video ads live and testing.
- Video editing and design - practical ability in video editing (CapCut, Premiere, Descript or similar) and banner/static design (Figma, Canva, Photoshop) - good taste, fast hands.
- Meta platform mastery - deep, current knowledge of Meta’s ecosystem - Advantage+, Andromeda-era ranking, creative-led account structures, CAPI, and how to keep learning phases stable at scale.
- Ownership mentality - you treat spend like it’s your own money, communicate clearly and proactively, and don’t need managing.
Nice to Have
- Experience across other paid channels (TikTok, Google, native, programmatic).
- Experience in lead-gen, igaming or sportsbetting.
- Built or contributed to internal marketing tools, MCP servers, or automation stacks.
Performance Marketing Lead – Meta / Facebook Ads employer: Performix Media
Performix Media is an exceptional employer for those looking to thrive in the fast-paced world of performance marketing. With a strong focus on innovation and AI integration, employees are empowered to take ownership of high-volume campaigns while enjoying a collaborative work culture that prioritises creativity and data-driven decision-making. Located in a dynamic industry, we offer ample opportunities for professional growth and development, making it an ideal place for ambitious marketers to excel.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead – Meta / Facebook Ads
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Performix Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Performix Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Performix Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Performix Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead – Meta / Facebook Ads
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Performix Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Performix Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Performix Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Performix Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Performix Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Performix Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
