Head of Paid Search

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Leveraging a deep understanding of consumer intent and behaviour, we guide our planning and optimisation through rapid trials, real‑time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, pioneering industry solutions to innovate and transform swiftly. Performics is dedicated to delivering award‑winning results and empowering all Publicis Media UK clients.

Our client is one of the most prestigious brands in the world, aiming to sustain their dominant market position and unique brand synonymity for the long term. This presents a unique challenge for media strategy, central to this role.

A highly experienced client leader and paid search specialist is required to own and oversee the complex paid search channel for one of Performics’ largest and most prestigious accounts. The role is London‑based, with most key clients in Geneva, necessitating regular travel. This includes managing a central paid search team of ~12 FTEs and coordinating with similar‑sized teams across international markets (US, China, Japan, South Korea) covering 80+ global markets.

The candidate will develop senior client and internal relationships, including with Social, YouTube, technology and leadership teams. They will also demonstrate competence with big data infrastructure and management, engaging with Google Cloud tools such as BigQuery, Looker Studio, and bespoke retailer programme software for over 750 accounts.

• Lead, manage, and motivate the central paid search team and coordinate all global teams
• Ensure client deliverables are delivered on time and to the exacting standards required
• Develop a deep understanding of the client brand and how performance media can meet their goals
• Manage ongoing account management efficiently, accommodating ad‑hoc analysis within tight timescales
• Understand the technical infrastructure and collaborate with the technology team to guide its enhancement
• Build strong relationships with all key clients
• Identify and capitalize on opportunities for continued client engagement growth

• Extensive digital experience
• Strong experience with brand‑led marketing in paid search
• Proven track record of successfully managing client relationships
• Exceptionally strong presentation skills
• Strong leadership skills and demonstrated success managing a large, globally distributed team
• Strong technical understanding, preferably with experience working with BigQuery, Data Studio, and the Google Ads/API

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year
• REFLECTION DAYS – Two additional days of paid leave to focus on well‑being and self‑care
• HELP@HAND BENEFITS – 24/7 helpline to support you personally and professionally, including remote GPs and mental health support
• FAMILY FRIENDLY POLICIES – 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – additional day off for your birthday from day one
• GREAT LOCAL DISCOUNTS – membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre

Full details of our benefits will be shared when you join us. Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner so we can discuss possible adjustments for fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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