At a Glance
- Tasks: Lead data-driven strategies to unlock the value of first-party data for impactful marketing.
- Company: Join Performics UK, a top performance marketing agency with a focus on innovation.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment while shaping the future of data strategy.
- Qualifications: Experience in strategic data roles and a passion for audience-driven marketing.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data‑driven insights, guiding our planning and optimisation processes through rapid trials, real‑time enhancements, and intelligent analytics. As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award‑winning results and empowering all Publicis Media UK clients.
Overview
The Data Strategy Director will lead the vision, development, and execution of data‑driven strategies that unlock the value of first‑party (1P) Sky data and our proprietary Publicis ID assets, as well as identifying new external data sources appropriate to our campaign goals. This role is pivotal in harnessing these data assets to deliver advanced personalisation, measurable marketing outcomes, and business growth for Sky. The Data Strategy Director will be assigned to the Sky account, but will also work closely with the Head of Data Strategy at a Publicis level to align, in both directions, Sky use cases and our broader data strategy roadmap.
Responsibilities
- Lead the formulation of data strategy for Sky, with an emphasis on leveraging client 1P data and proprietary identity assets to deliver against campaign strategies.
- Collaborate with client stakeholders, the agency team and additional Publicis stakeholders to understand client business goals, campaign goals, data availability, maturity and compliance.
- Oversee the development and scaling of campaign targeting and personalisation using audience segmentation, predictive modelling, and ID resolution tools.
- Drive adoption and innovation around Publicis’ proprietary ID solutions, ensuring they are effectively integrated within the Sky business.
- Monitor performance, ensuring data strategies directly contribute to meaningful growth and ROI for clients.
- Act as a thought‑leader on topics including data privacy, GDPR and other data legislation, customer‑centricity, and Publicis’ proprietary data products.
- Partner with product and engineering teams, and with new and existing external data partners, to identify opportunities for enhancements to existing assets, products and integrations.
- Guide data governance, compliance, and best practices in line with GDPR and international standards.
Qualifications
- Proven experience in a strategic data role within an agency, consultancy, or data‑led marketing environment.
- Track record of shaping data strategies focused on first‑party data utilisation and audience‑driven experiences.
- In‑depth understanding of identity resolution, data onboarding, CDPs, DMPs, and relevant technologies.
- Familiarity with proprietary and 3rd‑party ID solutions, as well as the broader AdTech ecosystem.
- Demonstrable expertise in data compliance, privacy regulations (esp. GDPR), and ethical data use.
- Experience of leading projects focused on personalisation, customer journey mapping, or audience segmentation at scale.
- Experience working with large datasets and big data tools (e.g. SQL, cloud databases etc.), both individually and in partnership with data scientists / data engineers.
- Strong commercial acumen with evidence of driving client growth through data activation programmes.
- Exceptional communication, stakeholder management, and presentation skills.
Additional Information
Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS – This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Data Strategy Lead employer: Performics UK
Performics UK is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a strong commitment to employee well-being, we provide unique benefits such as the WORK YOUR WORLD programme, Reflection Days for personal care, and family-friendly policies, all while fostering professional growth through exposure to cutting-edge data strategies in a vibrant London setting. Join us to be part of a forward-thinking team that values your contributions and supports your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Data Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how our skills align with their goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable we are talking about our experiences and skills, the better we’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows our enthusiasm for the role and keeps us fresh in their minds. Plus, it’s a great chance to reiterate why we’re the right fit!
We think you need these skills to ace Data Strategy Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Data Strategy Lead role. Highlight your experience with first-party data and audience-driven strategies, as this is what we’re really looking for!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past roles that show how you’ve successfully implemented data strategies or driven client growth through data activation.
Be Clear and Concise:Keep your application clear and to the point. We love a well-structured application that’s easy to read. Avoid jargon unless it’s relevant to the role, and make sure your passion for data shines through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Performics UK!
How to prepare for a job interview at Performics UK
✨Know Your Data Inside Out
As a Data Strategy Lead, you’ll need to demonstrate a solid understanding of first-party data and identity resolution. Brush up on your knowledge of CDPs, DMPs, and the AdTech ecosystem. Be ready to discuss how you've previously leveraged these tools to drive campaign success.
✨Showcase Your Strategic Thinking
Prepare to articulate your approach to formulating data strategies. Think about specific examples where you've shaped data-driven strategies that led to measurable outcomes. Highlight your experience in audience segmentation and predictive modelling to show how you can contribute to the Sky account.
✨Engage with Stakeholders
Collaboration is key in this role. Be prepared to discuss how you’ve worked with various stakeholders in the past. Share examples of how you’ve aligned data strategies with client goals and navigated complex stakeholder environments to achieve results.
✨Stay Current on Compliance and Ethics
Data privacy and compliance are crucial in this role. Familiarise yourself with GDPR and other relevant regulations. Be ready to discuss how you ensure ethical data use in your strategies and how you keep up with changes in legislation that could impact your work.
