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For Companies At a Glance
- Tasks: Write engaging content and manage media relations for top tech clients.
- Company: Join a dynamic team at Performance, focused on innovation in mobility and industrial technology.
- Benefits: Enjoy flexible working, a wellbeing allowance, and fun social activities.
- Why this job: Perfect for those passionate about tech and eager to learn in a collaborative environment.
- Qualifications: Strong writing skills and a keen interest in technology and current affairs required.
- Other info: Work hybrid with 3 days in the office and occasional travel.
The predicted salary is between 28800 - 43200 £ per year.
Conditions Office (3 days a week – Tues, Wed, Thurs) and home – with occasional travel possible. Location UK.
What we’re looking for:
We’re looking for an AE with a passion for engineering, innovation, and technology to join Performance’s Auto Tech team – a small, collaborative, and collegiate team that works with some of the world’s leading suppliers of mobility and industrial technology. That includes hardware like engines, motors, transmissions, and batteries, along with the software and control systems that bring them all together to power machines and vehicles. We work with our client to get their messages over to audiences that are small, highly targeted, and specialists such as executives, engineers, policymakers, and investors. Our work involves translating highly complex ideas into accessible messages for top-tier business titles, trade publications, and owned client channels (think socials and blogs). We’re looking for an AE who loves researching and writing about technical, engineering, and business topics, whether it be opinion pieces, press releases, or company blogs. Along with helping the team maintain account systems and processes, this new team member will be empowered from early on to build up their industry knowledge and writing skills. They’ll also be deeply involved in delivering high-impact media relations campaigns to secure coverage in top trade, national, and global outlets. If you want to join a rapidly-growing B2B-oriented team that’s all about curiosity, creativity, and continuous learning, then this could be the perfect opportunity for you.
What you will be doing:
- Long-form content writing: We write a lot. On the one hand, we spend a lot of our time ghostwriting for our clients in the press: opinion pieces, written Q&As, and letters to the editor (and that’s not to mention PR staples like press releases). On the other hand, we also write a lot for our clients to use internally or on their own channels: presentations, company blogs, or material for trade events and shows.
- Media relations: Building real relationships with business, trade, and technology journalists, developing and distributing press releases, and pitching for briefing opportunities. Plus, proactively watching for interesting stories our clients could jump on.
- Account management: Help with all day-to-day tasks that come with running a PR account—examples could include liaising with suppliers, sending call agendas and roundups to clients, managing team meetings, logging and reporting coverage, and developing briefing notes for journalist interviews.
- Social and AV content development: Write copy for LinkedIn posts, develop briefs for imagery or video content, organise complex multimedia projects like brochures, and crafting newsletters and marketing material with clients.
What skills you will need:
- Ability to write clear, long-form arguments
- Intellectual curiosity and an addiction to reading the news
- Interest in technology, engineering, economics, and/or current affairs
- Creativity and an eagerness to share new ideas
- Eye for a strong editorial angle
- Ability to work on own initiative
- Fully computer literate in Microsoft packages
Some of the benefits we offer:
- Healthy agency bonus scheme
- £250 wellbeing allowance
- Employee Assistance Programme, which offers access to therapy, guidance around diet, gym, meditation and career coaching as well as discounts on high street chains
- Monthly internal training sessions
- Walks and runs by the beautiful River Thames
- Social activities (Summer / Christmas parties (and some in-between))
- Cycle to Work scheme
- 25 days holiday
- 4.30 pm finish on Fridays
Fancy it then? Feel free to get in touch directly to find out more about the role or to apply. Please fill in the enquiry form here and upload a CV.
Account Executive, B2B employer: Performancecomms
Contact Detail:
Performancecomms Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive, B2B
✨Tip Number 1
Familiarise yourself with the latest trends in technology and engineering. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the B2B sector, especially those involved in mobility and industrial technology. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges and innovations in the field.
✨Tip Number 3
Prepare to discuss your writing samples that demonstrate your ability to translate complex ideas into accessible content. Highlight any experience you have in creating long-form content or media relations, as this is crucial for the role.
✨Tip Number 4
Showcase your creativity by coming up with unique ideas for potential campaigns or content pieces related to the automotive industry. Presenting these ideas during your interview can set you apart from other candidates and demonstrate your proactive approach.
We think you need these skills to ace Account Executive, B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B communications, particularly in writing long-form content and managing media relations. Showcase any previous work with technology or engineering topics to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for engineering and technology. Use specific examples of your writing skills and how you've successfully communicated complex ideas in the past. Mention your interest in the company's focus on innovation.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create clear, engaging content. This could be opinion pieces, press releases, or blog posts related to technology or engineering. Make sure these samples are polished and relevant.
Highlight Your Research Abilities: Emphasise your intellectual curiosity and ability to research technical topics. Mention any experience you have in developing content based on thorough research, as this is crucial for the role of an Account Executive in a tech-focused environment.
How to prepare for a job interview at Performancecomms
✨Show Your Passion for Technology
Make sure to express your enthusiasm for engineering and technology during the interview. Share specific examples of how you've engaged with these topics in your previous roles or personal projects, as this will demonstrate your genuine interest and fit for the team.
✨Prepare Writing Samples
Since the role involves a lot of writing, bring along samples of your long-form content, such as opinion pieces or press releases. This will give the interviewers a clear idea of your writing style and ability to convey complex ideas simply.
✨Research the Company and Its Clients
Familiarise yourself with the company’s work and its clients in the mobility and industrial technology sectors. Being able to discuss their recent projects or campaigns will show that you’ve done your homework and are genuinely interested in contributing to their success.
✨Demonstrate Your Media Relations Skills
Be ready to discuss your experience with media relations, including how you've built relationships with journalists or pitched stories in the past. Highlight any successful campaigns you've been part of, as this will showcase your ability to secure coverage for clients.
