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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and oversee impactful campaigns for brand growth.
- Company: Performance Technology Group, a dynamic leader in digital transformation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Be the driving force behind exciting marketing initiatives that shape our brand's future.
- Qualifications: Proven marketing leadership experience and a passion for digital innovation.
- Other info: Join a collaborative team focused on creativity and growth.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Head of Marketing role at Performance Technology Group. Are you a dynamic marketing leader with a passion for brand development, digital transformation, and delivering impactful campaigns? We are seeking a Head of Marketing to lead the delivery of our marketing plans aligned with our commercial strategy, ensuring ROI and brand excellence across all channels.
About the Role
As Head of Marketing, you will be the strategic driver behind our marketing initiatives, working closely with the commercial and sales teams to create and implement innovative marketing strategies. You will oversee campaign delivery, manage key supplier relationships, coordinate event management, and lead digital transformation efforts to create value and growth for the Performance Technology Group (PTG).
Key Responsibilities
- Develop and implement brand, event, and campaign marketing strategies that align with business objectives.
- Lead GDPR-compliant customer and product campaigns, managing agencies and analysing ROI.
- Drive digital transformation and system enhancements to maximise value creation.
- Ensure all marketing activity adheres to brand guidelines and tone of voice.
- Manage and update digital assets and websites in partnership with communications teams.
- Oversee creative development and media buying to ensure cost-effective campaigns.
- Collaborate with Trade Associations to enhance brand positioning.
- Conduct market research to inform strategy and tactics.
- Manage third-party agencies and marketing projects from conception through delivery.
- Lead the marketing team in embedding brand guidelines across the business.
- Organise and manage event calendars and associated assets.
- Champion a culture of collaboration and health.
Head of Marketing in Warrington employer: Performance Technology Group
Contact Detail:
Performance Technology Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work at Performance Technology Group or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. When you get the chance to chat with hiring managers, share specific examples of how you've driven ROI and brand excellence in your previous roles.
✨Tip Number 3
Stay updated on industry trends! Follow marketing blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show potential employers that you're passionate about digital transformation and brand development.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure to tailor your application to highlight how your experience aligns with the Head of Marketing role and the goals of Performance Technology Group.
We think you need these skills to ace Head of Marketing in Warrington
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see how your passion for brand development and digital transformation aligns with our goals at Performance Technology Group.
Tailor Your Experience: Make sure to highlight your relevant experience in leading marketing strategies and campaigns. We’re looking for someone who can demonstrate their ability to drive ROI and brand excellence, so be specific about your achievements!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences. Remember, we’re busy too!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the Head of Marketing role. We can’t wait to hear from you!
How to prepare for a job interview at Performance Technology Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the Performance Technology Group's brand and its values. Understand their recent campaigns and how they align with their commercial strategy. This will not only show your enthusiasm but also help you articulate how your vision for marketing can enhance their brand.
✨Showcase Your Digital Savvy
As a Head of Marketing, digital transformation is key. Be prepared to discuss specific examples of how you've successfully led digital initiatives in the past. Highlight any tools or platforms you've used to drive ROI and how you measure success in your campaigns.
✨Prepare for Collaborative Scenarios
Collaboration is crucial in this role. Think of instances where you've worked closely with sales teams or third-party agencies. Be ready to share how you managed these relationships and what strategies you employed to ensure everyone was aligned towards common goals.
✨Bring Data to the Table
Data-driven decision-making is essential for a Head of Marketing. Prepare to discuss how you've used market research to inform your strategies. Bring examples of how you've analysed campaign performance and adjusted tactics based on data insights to maximise value creation.
