At a Glance
- Tasks: Lead a dynamic sales team and drive vehicle sales in a busy dealership.
- Company: Successful franchised car dealership in Croydon with a strong reputation.
- Benefits: Competitive salary of £85,000 OTE, company car, and performance bonuses.
- Other info: Opportunities for career progression and comprehensive training available.
- Why this job: Join a senior leadership role and make a real impact on business performance.
- Qualifications: Experience in automotive sales management and strong leadership skills.
The predicted salary is between 30000 - 32000 £ per year.
We are currently recruiting for an experienced and driven General Sales Manager to join a successful franchised car dealership in the Croydon area. This is an outstanding opportunity for a proven automotive leader to take responsibility for both new and used vehicle sales, lead a high-performing team, and drive exceptional commercial results within a busy dealership.
The Role
- As General Sales Manager, you will be responsible for the overall performance of the sales department, leading by example to maximise profitability, customer satisfaction, and team performance.
- Working closely with senior management, you will develop and implement strategies to grow the business while ensuring the dealership consistently achieves its sales and financial objectives.
Key Responsibilities
- Lead, motivate, and develop the sales team across new and used vehicle sales
- Drive performance to achieve vehicle, finance, insurance (F&I), and profitability targets
- Oversee budgeting, forecasting, and sales planning to support business growth
- Manage stock levels and vehicle availability to maximise sales opportunities
- Lead the sales process, ensuring exceptional customer satisfaction at every stage
- Support, coach, and develop the sales team through regular performance management
- Handle complex customer enquiries and escalations professionally
- Ensure full compliance with manufacturer standards and FCA regulations
- Monitor KPIs and implement strategies to drive continuous improvement
About You
- Previous experience as a General Sales Manager or Sales Manager within a franchised automotive dealership
- Premium brand experience would be advantageous
- Proven track record of delivering strong commercial and financial results
- Strong leadership skills with the ability to inspire, coach, and develop high-performing teams
- Commercially minded with excellent stock management and sales planning experience
- Excellent communication, negotiation, and organisational skills
- Customer-focused with a commitment to delivering exceptional service
- Stable career history demonstrating progression and success within automotive retail
What’s On Offer
- Competitive OTE of £85,000
- Company car
- Performance‑related bonus scheme
- Comprehensive manufacturer training and leadership development
- Clear career progression opportunities within a successful dealer group
- Life insurance and contributory pension scheme
- Access to an employee rewards and discounts platform
Why Apply?
This is an exceptional opportunity to join a successful dealership in a senior leadership position where you can influence business performance, develop your team, and build a rewarding long‑term career with an established automotive retailer. Candidates must be eligible to work in the UK without restriction.
General Sales Manager in Coulsdon employer: Performance Resourcing
As a Service Advisor, you will thrive in a dynamic and supportive work environment that prioritises excellent customer service and employee development. Our company offers competitive salaries, comprehensive training programmes, and opportunities for career advancement, all while fostering a collaborative culture that values teamwork and innovation. Located in a vibrant area, we provide unique advantages such as easy access to local amenities and a strong community spirit, making it an ideal place to grow your career.
