Public Relations Senior Account Executive- Automotive

About us

We’re Performance Communications — proudly employee-owned, one of The Sunday Times Best Places to Work and the UK’s leading specialist agency in Automotive and Technology.

This may include status and coverage reports, digital project management tools, rolling release schedules, future features lists and deadlines, and media distribution lists.

Establish strong relationships with all client teams as well as key personnel elsewhere in the businesses. Ensuring direct access to key people who can provide data, information, opinion etc for relevant content is important.

Work with the SAM/AD and wider team to ensure quality control is adhered to where any content and written copy is concerned.

Plan, organise and prioritise workloads – managing up and down where required, keeping managers and wider team in the loop of progress.

Both draft and help oversee team production of copy, news releases / press kits, campaign and media materials; and drive the development of creative content or ideas.

Creative development and leading on execution of smaller brand campaigns – creative ideation, supplier liaison, managing and executing shoots, providing ongoing updates to client and wider team.

Oversee and facilitate influencer programmes in line with brand KPIs – sourcing influencers, arranging influencer activity, reporting on influencer metrics.

What we’re looking for:

• A proactive, self-starter individual who has an understanding of the automotive world.
• An understanding of the world of PR – what makes a good PR story, how do communication channels differ from one another, what considerations need to be met to make an activity work for PR.
• Must be a competent writer who is able to create focussed copy tailored to specific audiences or platforms e.g. news releases, website copy, LinkedIn or other social channels.
• Experience developing and supporting campaigns and projects, including project management and on-site support.
• Can demonstrate an ability to translate information (words and data) into engaging copy.
• Ideally has experience within the automotive industry and with industry media contacts.
• Time management – the ability to logically plan, develop and execute plans, demonstrating proactivity, organisation and communication.
• Facilitation of photo/video shoots – liaising with photographers, drawing up storyboards and photo briefs, managing shoots on the ground.
• Research and development skills, e.g. liaising with suppliers, managing timelines, arranging calls, agendas and meeting actions.
• Excellent media relations skills – understanding of UK media landscape, experience talking to and pitching ideas to media confidently and competently.
• Creation of and tracking small to medium scale budgets, including sourcing supplier costs, creating quotes, tracking invoices.
• Experience working with influencers on earned basis – liaising with influencers and influencer agents, organising influencer-based activity, negotiating deliverables, reporting on influencer statistics.
• Understanding of key social channels preferable (Instagram, Facebook, X, LinkedIn, YouTube etc).
• Involvement in integrated campaigns involving wider marketing, social media and web teams preferable – understanding of how different channels work and requirements for each.
• A team player with the gravitas to deal with senior stakeholders.
• A strong communicator who can manage upwards and below, as well as prioritise their own work and the team supporting them.
• Proactive, demonstrating the ability to problem solve and provide solutions to deliver results and KPIs.
• A logical and clear thinker with a strong attention to detail and deadlines.
• A self-starter who conducts themselves in a professional manner and is a good verbal communicator.
• An ability to manage conflicting priorities and work in a fluid and fast-paced environment.
• Get the basics right – be passionate about good, simple and effective PR/comms with a strong eye for an editorial angle.
• A desire to challenge and be challenged.
• An appetite for progression and able to utilise constructive feedback from senior members of the team to grow their skillset.
• Quick learner, adaptable and pragmatic thinker, while being tenacious, results driven and resilient.

Why work with us:

As an employee owned business you become part of a bold, creative agency where your voice matters, your growth is nurtured, and your wellbeing is genuinely supported.