At a Glance
- Tasks: Lead exciting PR campaigns for luxury automotive brands and collaborate with a dynamic team.
- Company: Join Performance Communications, a top-rated employee-owned agency in Kingston upon Thames.
- Benefits: Enjoy hybrid working, 28 days holiday, wellness allowance, and fun social events.
- Other info: Be part of a supportive culture that values your voice and growth.
- Why this job: Make an impact in the fast-paced automotive sector while developing your skills.
- Qualifications: Passion for automotive, strong writing skills, and fluency in German for AM roles.
The predicted salary is between 40000 - 50000 £ per year.
We're Performance Communications — proudly employee‑owned, one of The Sunday Times Best Places to Work and the UK’s leading specialist agency in Automotive, Technology & Sports Brand Comms. We’re 60 strong, creatively driven, and fuelled by a passion for storytelling that actually moves the needle for our clients. Whether it’s dreaming up big campaign ideas, unlocking media opportunities, building influencer buzz, or crafting stories that stand out on social — no two days here are ever the same. We’re based in Kingston upon Thames and work hybrid: three days in-office, two from home.
About the role
We are looking for candidates with a genuine passion for the automotive sector who thrive in a fast‑paced agency environment and are excited by the opportunity to work across premium, luxury and performance automotive brands at UK, European and global level. This role sits at the heart of our automotive team, supporting and leading integrated PR activity across a varied client portfolio that includes consumer brands and global automotive OEMs. Successful candidates will help deliver high‑impact campaigns, product launches, brand activations and media relations programmes across regional and international markets. This is an exciting opportunity to join a highly collaborative team during a period of continued expansion, with clear opportunities for progression and development across all levels.
The ideal candidates will be passionate and informed about the automotive and technology sectors, with a strong working knowledge of current affairs and the media landscape. We are looking for individuals who are organised, proactive and commercially aware, with strong communication and copywriting skills and the ability to translate complex automotive and technical topics into engaging communications. Candidates at AM level must be fluent in German, as this is critical for managing regional markets and client activity. As well as German, European languages are highly beneficial across all levels, particularly French, Spanish and Italian. Experience managing regional markets and delivering integrated PR campaigns is essential and should demonstrate strong organisational skills, enthusiasm for the automotive industry and a desire to develop within an ambitious agency environment.
The successful candidate will work closely with clients and internal teams to ensure activity is delivered to a high standard, on time and in line with client objectives, while thriving under pressure and contributing positively to a growing team culture. The Agency has a reputation for nurturing and developing talent and prides itself on being at the forefront of modern PR and communications.
Reporting line & team
The role reports into senior automotive team leadership, including Account Directors and Directors. The successful candidates will support or lead day‑to‑day client management, campaign delivery and team coordination, while contributing strategically to integrated communications activity across automotive accounts.
What you’ll be doing
- Support and deliver integrated PR and communications activity across premium and luxury automotive accounts
- Work collaboratively across client accounts spanning UK, European and international markets
- Support the delivery of product launches, activations, media relations, and social content
- Able to write clear and accurate product and technology communications materials, including product spec sheets, press kits and technical content
- Build strong relationships with clients, media, suppliers and internal stakeholders
- Contribute to strategic communications activity and regional market coordination
- Support reporting and evaluation, including status updates, coverage reporting, media monitoring and industry research
- Assist with project coordination, timelines, budgets, invoicing and general account administration
- Support the management of client materials, media centres, digital assets and account documentation
- Contribute to team coordination, meeting management and overall account organisation
- Support wider team development and collaborate effectively across different levels of the business
- Play a role in the continued growth and expansion of the automotive division
What we’re looking for
- A proactive, organised self‑starter with a strong interest in automotive and luxury brands
- Strong written skills with a flair for copywriting and the ability to write clear, accurate and engaging content
- An understanding of the media landscape and current affairs
- Ability to manage multiple tasks and deadlines in a fast‑paced agency environment
- Experience working with clients or stakeholders in a professional setting (agency or in‑house)
- Interest in working on UK, European or global automotive accounts
- Experience managing regional markets and integrated PR activity is essential for AM candidates
- German language fluency is essential for AM positions
- Additional European languages are highly desirable across all levels, particularly French, Spanish or Italian
- Highly organised with strong attention to detail
- Confident communicator, able to work professionally with clients and internal teams
- Able to prioritise workload and manage multiple tasks simultaneously
- A collaborative team player with a positive, proactive attitude
- Willing to learn, take feedback and develop new skills
- Calm and resilient under pressure
- Passionate about delivering high‑quality, effective PR and communications
- Motivated, reliable
Why work with us
As an employee owned business you become part of a bold, creative agency where your voice matters, your growth is nurtured, and your wellbeing is genuinely supported.
- Employee owned bonus schemes
- 28 days holiday
- Hybrid and flexible working
- £250 wellbeing allowance
- 4:30 pm Friday finishes
- Personal and team social budgets
- Recognition awards
- Breakfast on office days
- Company‑wide social events (legendary summer and Christmas parties)
- Cycle to Work scheme
- Dog‑friendly office
- Ongoing training & development
Public Relations Manager- Luxury Automotive in London employer: Performance Communications
At Performance Communications, we pride ourselves on being an employee-owned agency that champions creativity and collaboration in the luxury automotive sector. Our vibrant work culture in Kingston upon Thames fosters personal growth and well-being, offering benefits such as hybrid working, generous holiday allowances, and a supportive environment that encourages professional development. Join us to be part of a dynamic team where your contributions are valued, and you can thrive in delivering impactful PR campaigns for prestigious automotive brands.
Contact Details:
Performance Communications Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Manager- Luxury Automotive in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Performance Communications. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Performance Communications, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Performance Communications inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Public Relations Manager- Luxury Automotive in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Performance Communications. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Performance Communications.
How to prepare for a job interview at Performance Communications
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
