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- Tasks: Lead and elevate business development efforts across EMEA and APAC while coaching teams.
- Company: Dynamic tech company focused on innovative solutions and global collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a strategic impact in a fast-paced environment and drive team success.
- Qualifications: 5-7 years in business development with leadership experience across regions.
- Other info: Join a supportive culture that values innovation and teamwork.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a strategic, detail-oriented Senior Business Development Manager to lead and elevate our inbound and outbound business development efforts across EMEA and APAC. This role will coach and develop regional BDR teams supporting multiple Perforce brands, ensuring they consistently engage the right personas, generate high-quality meetings, and contribute meaningfully to pipeline growth. You'll work cross-functionally with Marketing, Sales, and Operations to optimize lead flow, improve conversion rates, and ensure alignment on target customers and messaging. This is a high-visibility role for someone who thrives in a fast-moving environment and knows how to build scalable processes across global teams.
Responsibilities:
- Leadership & Team Development
- Coach, mentor, and develop inbound and outbound BDRs across EMEA and APAC.
- Directly manage and support a Business Development leader in APAC, ensuring alignment on strategy, performance expectations, and regional execution.
- Provide ongoing training on messaging, objection handling, persona targeting, and product positioning for Puppet, Delphix, and OpenLogic.
- Monitor performance metrics and implement strategies to improve productivity and conversion rates across all regions.
- Cross-Functional Collaboration
- Partner closely with Marketing to ensure inbound leads are effectively qualified, nurtured, and converted into high-quality meetings.
- Collaborate with Sales leadership to align target personas, ICP criteria, and qualification standards.
- Work with Product Marketing to ensure BDRs are equipped with up-to-date value propositions and competitive insights.
- Operational Excellence
- Analyze funnel performance and identify opportunities to improve lead quality, routing, and follow-up processes.
- Develop and refine playbooks, workflows, and best practices for global BDR teams.
- Ensure consistent execution across regions while adapting to local market nuances.
- Strategic Impact
- Contribute to regional go-to-market strategies by sharing insights from frontline conversations and market trends.
- Partner with leadership to forecast pipeline contribution and set quarterly goals.
- Drive initiatives that enhance efficiency, scalability, and alignment across teams.
Requirements:
- 5-7+ years of experience in business development, sales development, or related roles, with at least 4 years in a leadership or coaching capacity.
- Experience supporting or managing teams across multiple regions (EMEA and/or APAC strongly preferred).
- Experience managing or mentoring team leads or managers.
- Strong understanding of inbound and outbound motions, lead qualification, and pipeline generation.
- Exceptional attention to detail, organizational skills, and ability to manage multiple priorities.
- Demonstrated ability to work cross functionally and influence without authority.
- Strategic thinker with a data-driven approach to decision-making.
What Success Looks Like:
- BDR teams consistently hit or exceed meeting and pipeline targets.
- Inbound lead conversion improves through tighter alignment with Marketing.
- Outbound efforts become more targeted, efficient, and persona aligned.
- Regional teams operate with clarity, consistency, and confidence.
- APAC leadership is supported, aligned, and driving strong regional performance.
- You become a trusted partner to Sales and Marketing leadership.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Manager, Sales Development in London employer: Perforce Software
Contact Detail:
Perforce Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Sales Development in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for those interviews! Research the company, understand their products, and be ready to discuss how your experience aligns with their needs. We want you to shine, so practice common interview questions and have your own questions ready.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Manager, Sales Development in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Manager, Sales Development role. Highlight your leadership experience and any specific achievements in business development that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention your experience in coaching teams and how you’ve driven pipeline growth in previous positions.
Showcase Your Strategic Thinking: In your application, don’t forget to demonstrate your strategic thinking skills. Share examples of how you’ve improved processes or contributed to go-to-market strategies in past roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Perforce Software
✨Know Your Numbers
As a Senior Manager in Sales Development, you'll need to demonstrate your understanding of key performance metrics. Be prepared to discuss specific examples of how you've improved conversion rates or pipeline growth in previous roles. Bring data to back up your claims!
✨Showcase Your Leadership Style
This role involves coaching and mentoring teams, so it's crucial to articulate your leadership philosophy. Think about how you’ve developed others in the past and be ready to share strategies that have worked for you. Highlight any training programmes you've implemented.
✨Cross-Functional Collaboration is Key
You'll be working closely with Marketing and Sales, so be prepared to discuss how you've successfully collaborated across departments. Share examples of how you aligned teams on messaging or target personas to drive results. This shows you're a team player!
✨Adaptability is Essential
Given the fast-paced nature of this role, it’s important to convey your ability to adapt to changing environments. Prepare to discuss situations where you've had to pivot strategies quickly and how you managed those transitions effectively.