Wholesale National Account Manager in London

FUEL THE FUTURE: Wholesale Senior National Account Manager

Reports to: Head of OOH / Head of Sales

Works With: Field Sales, Marketing, NPD, Operations, Supply Chain & Finance

Employment Eligibility: Must have full right to work in the UK

PerfectTed is on a mission to spread positive energy and help people feel their best: energised, focused and ready to take on the day, without compromise.

We're Europe's leading matcha brand and one of the UK's fastest-growing FMCG businesses, scaling rapidly across retail, out-of-home and wholesale.

As we continue to grow, wholesale is a huge opportunity to make PerfectTed impossible to miss wherever people are looking for better energy. We're looking for someone who can build the strategic partnerships, distribution and operator demand needed to make that happen.

Progress – We embrace growth, learning, and continuous improvement

Resilience – Challenges don't stop us; they push us to be better

Intensity – We move fast and execute with passion and purpose

Consistency – Greatness comes from showing up every day

Entrepreneurialism – We take ownership, think outside the box, and find solutions

PerfectTed is looking for a Wholesale Senior National Account Manager to own and grow some of our most important wholesale partnerships.

You’ll sit at the heart of our wholesale and OOH growth, building strategic distributor relationships, expanding our footprint and making sure PerfectTed is the category leader wherever matcha is sold.

You’ll own key wholesale accounts end-to-end, from Joint Business Plans and commercial negotiations through to forecasting, promotional strategy, distribution and pull-through.

This isn’t just about winning distribution. You’ll work across the business to make sure increased distribution translates into operator demand, sustainable rate of sale and long‑term commercial growth.

This is a role for someone who already understands FMCG wholesale and is ready to take their commercial ownership and strategic impact to the next level.

Wholesale Account Management & Growth

• Own and grow relationships across our key wholesale and distribution partners
• Build and manage Joint Business Plans to drive volume, visibility and retention
• Lead quarterly business reviews with key customers
• Optimise promotional calendars and deliver best-in-class execution
• Identify new opportunities to expand PerfectTed's wholesale footprint
• Build long-term, strategic partnerships that deliver sustainable commercial growth

Pull-Through & Customer Development

• Drive distribution and pull-through across multiple OOH sectors
• Collaborate with Field Sales and Marketing to build demand at operator level
• Track and analyse performance by channel, account and region
• Turn account and operator insights into clear growth opportunities
• Ensure increased distribution translates into sustainable rate of sale
• Identify where additional activation, marketing or sales support can unlock incremental growth
• Manage account‑level P&Ls and promotional spend
• Deliver against monthly revenue targets and margin goals
• Own accurate account forecasting and surface risks and opportunities earlyAnalyse performance and identify opportunities to unlock incremental growth
• Balance ambitious growth with strong commercial discipline
• Use data to inform customer conversations, investment decisions and account strategy
• Partner with Marketing and NPD to align campaigns and launches with wholesale timelines
• Work closely with Operations and Supply Chain to maintain stock continuity and smooth customer onboarding
• Collaborate with Finance on forecasting, profitability and investment
• Surface wholesale and operator insights to help shape wider PerfectTed strategy
• Ensure internal teams are aligned around customer priorities and commercial opportunities

Must-Haves

• 4+ years' experience in FMCG sales
• Experience managing wholesale or distribution relationships
• Strong commercial acumen and confidence owning a P&L
• Experience building and executing Joint Business Plans
• Excellent communication, organisational and negotiation skills
• Confidence presenting to and influencing senior stakeholders
• Strong analytical skills and the ability to turn data into commercial action
• Highly organised, proactive and comfortable taking ownership
• Full right to work in the UK
• AI-first mentality – you actively use AI to improve the way you work, from customer planning and commercial analysis to forecasting, presentations, reporting and identifying growth opportunities. You're constantly looking for smarter ways to increase quality, efficiency and commercial impact

Nice-to-Haves

• Experience within foodservice, drinks, wellness or wider FMCG categories
• Existing knowledge of UK wholesale and OOH channels
• Experience working with major national distributors
• Experience within a founder-led or high-growth business

The Ideal Candidate Is

• Commercially sharp and data‑literate, with a bias for action
• Warm, personable and credible with distributor and operator partners
• A strong relationship-builder who knows how to turn partnerships into growth
• Comfortable working independently and taking ownership
• Proactive about identifying opportunities rather than waiting for them to appear
• Comfortable operating at pace in an ambitious, founder‑led environment
• Someone who understands that distribution is only the beginning , and gets excited about turning listings into sustainable rate of sale
• Passionate about health‑forward drinks and spreading positive energy
• Competitive salary + EMI options scheme
• A stunning Shoreditch office at the Tea Building
• The opportunity to play a major role in scaling PerfectTed’s wholesale and OOH business

TLDR

PerfectTed is scaling fast and we’re looking for a Wholesale Senior National Account Manager to own and grow our biggest distribution partnerships. You’ll lead strategic customer relationships and JBPs, drive distribution and pull‑through across OOH, and own account commercials, forecasting and performance. If you’re commercially sharp, brilliant with customers and hungry to make matcha impossible to miss, this is your role.

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