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For Companies At a Glance
- Tasks: Own and grow key retail accounts, driving distribution and profitable growth.
- Company: Join PerfectTed, the UK's first matcha-powered energy drink brand.
- Benefits: Competitive salary, autonomy, and unlimited matcha!
- Why this job: Be part of a fast-growing brand and make a real impact.
- Qualifications: 1-2 years FMCG sales experience and strong analytical skills.
- Other info: Dynamic culture that values ideas and encourages action.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Head of Sales
Works With: Sales, Marketing, Operations, Finance, Field Sales & External Retail Partners
Employment Eligibility: Must have full right to work in the UK
Overview
PerfectTed is on a mission to spread positive energy — helping people feel energised, focused, and ready to take on the day, without compromise. We are the UK’s first matcha-powered energy drink and Europe’s leading matcha brand, redefining what energy should feel like: no crashes, no junk — just clean matcha caffeine. Built by a founder-led team, we’ve become one of the fastest-growing energy and tea brands in the UK — and we’re only just getting started.
We’re looking for a High Street National Account Manager (NAM) to own and accelerate PerfectTed’s presence across key high-street and specialist retail accounts, including Holland & Barrett, WHSmith, Boots and similar accounts. This is a commercially accountable role with full ownership of account strategy, JBP delivery, forecasting, promotions, and P&L performance. You’ll be responsible for driving distribution, rate of sale, and profitable growth while acting as the voice of your accounts internally.
At PerfectTed, we live by our core virtues — Progress, Resilience, Intensity, Consistency and Entrepreneurialism (PRICE). If you thrive in a fast-paced, high-growth environment and want real ownership, this role is for you.
Responsibilities
- Account Ownership & Growth
Own and manage PerfectTed’s High Street retail accounts end-to-end, with full P&L responsibility.
Build and execute Joint Business Plans (JBPs) aligned to PerfectTed’s commercial and brand objectives.
Drive distribution gains, range expansion, and NPD listings across your accounts.
Develop strong, credible relationships with buyers and wider account stakeholders.
Own forecasting, budgeting, and account-level financial performance.
Manage pricing, trade spend, and promotional mechanics to deliver profitable growth.
Track and report on rate of sale, distribution, margin, and promotional ROI.
Identify risks and opportunities, proactively course-correcting where needed.
- Promotional Planning & Execution
Plan and deliver promotional calendars that drive awareness, trial, and ROS uplift.
Work cross-functionally to ensure flawless execution in-store and online.
Review post-promo performance and continuously optimise future activity.
- Data, Insights & Execution Excellence
Analyse sales data, shopper behaviour, and market trends to inform account strategy.
Work closely with field sales to drive in-store compliance, availability and visibility.
Translate data into clear actions and recommendations for internal teams.
- Cross-Functional Leadership
Act as the key internal lead for your accounts across Marketing, Operations and Finance.
Ensure seamless communication and alignment across teams.
Contribute to wider commercial thinking and best-practice sharing within the team.
Qualifications
- Must-Haves
1-2+ years’ minimum FMCG sales experience, ideally managing high-street or specialist retail accounts.
Proven experience owning accounts with commercial and P&L accountability.
Strong understanding of the UK FMCG retail landscape.
Excellent analytical skills with strong Excel proficiency.
Confident communicator with strong negotiation and relationship-building skills.
- The Ideal Candidate Is
Highly commercial and outcome-focused.
Entrepreneurial, proactive, and comfortable operating with pace and ambiguity.
Detail-driven but able to think strategically.
Resilient, adaptable, and calm under pressure.
A team player who thrives in a high-growth, high-ownership environment.
Benefits
What We Offer
- Competitive salary + benefits
Significant autonomy and ownership over your accounts.
The opportunity to play a key role in scaling a category-defining brand.
A fast-moving, ambitious culture where ideas are encouraged and actioned.
All the matcha you can drink.
Please complete the application form, we can’t wait to hear from you!
National Account Manager in London employer: PerfectTed
Contact Detail:
PerfectTed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, values, and recent news. This will help you tailor your answers and show that you’re genuinely interested in being part of the team at PerfectTed.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. Focus on showcasing your experience in FMCG sales and how you can drive growth for PerfectTed’s accounts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PerfectTed team and ready to spread that positive energy!
We think you need these skills to ace National Account Manager in London
Some tips for your application 🫡
Show Your Passion for Matcha: When you're writing your application, let your enthusiasm for matcha and the energy drink industry shine through. We love seeing candidates who are genuinely excited about our mission and products!
Tailor Your Experience: Make sure to highlight your relevant experience in FMCG sales, especially if you've managed high-street or specialist retail accounts. We want to see how your background aligns with the responsibilities of the National Account Manager role.
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Mention any specific tools or methods you’ve used to drive sales and improve account performance in your previous roles.
Keep It Professional Yet Personal: While we appreciate professionalism, we also value authenticity. Let your personality come through in your writing. We’re looking for someone who fits into our vibrant culture, so don’t hesitate to be yourself!
How to prepare for a job interview at PerfectTed
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your understanding of P&L and financial performance. Brush up on key metrics related to sales data, margin, and promotional ROI. Be ready to discuss how you've used these numbers to drive growth in previous roles.
✨Showcase Your Relationships
PerfectTed values strong relationships with retail partners. Prepare examples of how you've built and maintained relationships with buyers and stakeholders. Highlight any successful negotiations or collaborations that led to increased distribution or sales.
✨Be Data-Driven
Analytical skills are crucial for this role. Come prepared to discuss how you've used data to inform your account strategies. Think about specific instances where your insights led to actionable recommendations and improved performance.
✨Embrace the Brand's Values
PerfectTed is all about Progress, Resilience, Intensity, Consistency, and Entrepreneurialism (PRICE). Familiarise yourself with these virtues and think of examples from your experience that align with them. Showing that you embody these values will resonate well with the interviewers.
