At a Glance
- Tasks: Lead and scale the Out-of-Home strategy for a fast-growing energy drink brand.
- Company: Join PerfectTed, the UK's fastest-growing energy drink and Europe's leading matcha company.
- Benefits: Competitive salary, EMI options, and unlimited matcha.
- Other info: Dynamic environment with opportunities to shape the future of matcha.
- Why this job: Make a real impact in redefining energy with clean caffeine from matcha.
- Qualifications: 5+ years OOH sales experience and strong team leadership skills required.
The predicted salary is between 59400 - 72600 £ per year.
FUEL THE FUTURE: Head of Out-of-Home (OOH)
Reports to: Head of Sales
Works With: Sales, Marketing, NPD, Field Sales, Operations, Finance
Employment Eligibility: Must have full right to work in the UK
At PerfectTed, we believe in PRICE — our core virtues that shape everything we do:
- Progress – We embrace growth, learning, and continuous improvement
- Resilience – Challenges don’t stop us; they push us to be better
- Intensity – We move fast and execute with passion and purpose
- Consistency – Greatness comes from showing up every day
- Entrepreneurialism – We take ownership, think outside the box, and find solutions
PerfectTed is the UK’s fastest-growing energy drink brand and Europe’s leading matcha company. We’re on a mission to redefine energy by fuelling people with clean caffeine from matcha — no crashes, no jitters, just pure plant-powered focus.
We’re hiring a Head of Out-of-Home (OOH) to lead and scale our strategy across all OOH channels. You’ll manage and mentor the OOH team, own senior relationships across top national operator groups, and deliver a winning commercial strategy that cements PerfectTed as the leading matcha brand in OOH. This is a high-impact leadership role for someone with deep OOH expertise, strong commercial acumen, and a hunger to build category-defining growth.
Key Responsibilities
- Develop and execute the end-to-end OOH strategy across all channels including coffee, wholesale, foodservice, and contract catering
- Identify new sector opportunities and create tailored channel plans
- Define PerfectTed’s OOH value proposition and ensure consistency across partners
- Own senior relationships across the top 4 OOH accounts and priority operators
- Lead top-level negotiations, annual terms discussions, marketing agreements, and JBP creation
- Ensure flawless execution of national and regional commercial plans
- Lead, coach, and develop the OOH commercial team, ensuring performance, progression, and high standards
- Build a high-performance culture focused on accountability, growth, and execution
- Oversee account-level P&Ls, pricing strategy, and trade spend ROI
- Deliver monthly, quarterly, and annual revenue and margin targets
- Build accurate forecasting models and challenge assumptions
- Analyse performance across channels, accounts, and SKUs to unlock incremental growth
Requirements
Must-Haves
- 5+ years OOH sales experience in FMCG (drinks / foodservice essential)
- Strong experience managing and negotiating with leading OOH operators
- Proven team leadership and coaching ability
- Strong commercial acumen with P&L ownership
- Excellent negotiation and communication skills
Nice-to-Haves (but not necessary)
- Experience working in a founder-led or challenger brand environment
- Existing relationships across major UK OOH operators
- Experience launching or scaling emerging beverage brands
The Ideal Candidate Is Commercially sharp and obsessed with growth, a confident negotiator who can build long-term strategic partnerships, energised by scaling brands in fast-moving environments, comfortable balancing strategy with hands-on execution, excited by the opportunity to define the future of matcha in OOH.
Competitive salary + EMI options scheme. All the matcha you can drink.
Head of Out of Home (Sales) in London employer: PerfectTed
At PerfectTed, we pride ourselves on fostering a dynamic and creative work environment where your storytelling skills can truly shine. With opportunities for professional growth, including EMI options, and a vibrant office located in the heart of Shoreditch, you'll be part of a passionate team dedicated to capturing impactful moments and shaping our brand's visual narrative. Join us to not only advance your career but also to contribute to meaningful content that resonates with audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Out of Home (Sales) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Out of Home (Sales) at PerfectTed, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including PerfectTed. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Out of Home (Sales). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Out of Home (Sales) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for PerfectTed:When writing your cover letter, make sure to tailor your message specifically for PerfectTed. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at PerfectTed
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show PerfectTed that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show PerfectTed that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with PerfectTed’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
