At a Glance
- Tasks: Lead digital marketing strategies and drive growth across multiple channels.
- Company: Join PerfectTed, the UK's fastest-growing energy drink brand with a mission to energise lives.
- Benefits: Competitive salary, EMI options, and a vibrant office in Shoreditch.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a founder-led team making a real impact in the energy sector.
- Qualifications: 5+ years in digital marketing with expertise in paid channels and SEO.
The predicted salary is between 36000 - 60000 £ per year.
About PerfectTed
PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.
Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy.
At PerfectTed, we believe in PRICE—our core virtues that shape everything we do:
- Progress – We embrace growth, learning, and continuous improvement.
- Resilience – Challenges don’t stop us; they push us to be better.
- Intensity – We move fast and execute with passion and purpose.
- Consistency – Greatness comes from showing up every day.
- Entrepreneurialism – We take ownership, think outside the box, and find solutions.
Role Overview
We’re hiring a data-driven Digital Marketing Manager to own performance and owned channels end-to-end. You’ll plan and execute cross-channel growth programs—covering paid & performance and owned & SEO/content—and turn insights into scale. You’ll bring a rigorous testing mindset, clear reporting, and a commercial approach to budget and efficiency. This role suits a growth marketer with 5+ years’ experience in high growth businesses, who’s analytical, creative, and comfortable moving fast in a founder-led brand.
Key Responsibilities
- Growth Strategy & Paid/Performance Channels
- Own the full portfolio of paid/performance channels: paid social, search/PPC & Shopping, display/video (incl. YouTube/programmatic), affiliates/creator-whitelisting, and retail media.
- Build a structured experimentation roadmap (audience, creative, bidding, landing pages) with clear hypotheses and success criteria.
- Manage budgets, pacing and efficiency across the funnel (awareness → consideration → conversion → retention).
- Owned Channels & Lifecycle (CRM)
- Lead email/SMS (Klaviyo), onsite messaging, and push: segmentation, personalisation, deliverability, automations and A/B testing.
- Orchestrate journeys and campaigns that drive first purchase, repeat, subscription and LTV; maintain a high-tempo campaign/calendar.
- Own search strategy across technical, on-page and content SEO—and prepare for AI-era search (AI Overviews/answer engines, LLM discovery/ChatGPT).
- Implement structured data and E-E-A-T best practices; brief content that serves search intent and assists conversion across the funnel.
- Partner with Content to produce/repurpose assets that compound organic reach and performance.
- Analytics, Attribution & Forecasting
- Define KPIs and build performance dashboards; maintain clean tracking (GA4, UTMs, pixels/conversions, Looker Studio).
- Build forecasts and scenario models.
- Manage a wide-ranging group of agencies and freelancers (performance, analytics, affiliates).
- Write clear briefs, SOWs and targets.
- Align cross-functionally with E-commerce/Marketplace (CRO, landing pages, retail media) and Content (creative supply).
Requirements
- Must-Haves
- 5–6 years in digital/growth marketing for consumer brands.
- Experience across paid marketing channels, including Meta Ads, Google Ads (Search/Shopping/Video) and others (display/video, paid social, affiliates, retail media).
- SEO & content knowledge: technical, on-page and content SEO; ability to brief content that ranks and converts; awareness of AI-driven search/answer engines.
- Proficient with data/measurement & presentation tools: GA4, Looker Studio, Excel/Sheets.
- Commercial and analytical mindset with excellent communication, project management, and stakeholder management.
- Nice-to-Haves
- Experience with TikTok Shop.
- Experience with Amazon Ads/retail media.
What We Offer
- Competitive salary + EMI options
- Stunning Shoreditch office shared with inspiring talent
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Food and Beverage Services
Digital Marketing Manager in London employer: PerfectTed
At PerfectTed, we pride ourselves on fostering a dynamic and creative work environment where your storytelling skills can truly shine. With opportunities for professional growth, including EMI options, and a vibrant office located in the heart of Shoreditch, you'll be part of a passionate team dedicated to capturing impactful moments and shaping our brand's visual narrative. Join us to not only advance your career but also to contribute to meaningful content that resonates with audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PerfectTed and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PerfectTed are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PerfectTed on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PerfectTed. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PerfectTed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PerfectTed:Show us that you’ve done your homework! In your application, briefly mention what you admire about PerfectTed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PerfectTed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PerfectTed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PerfectTed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
