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For Companies At a Glance
- Tasks: Lead digital marketing strategies and drive growth across multiple channels.
- Company: Join PerfectTed, the UK's fastest-growing energy drink brand with a mission to energise lives.
- Benefits: Competitive salary, EMI options, and a vibrant office in Shoreditch.
- Why this job: Be part of a founder-led team making a real impact in the energy sector.
- Qualifications: 5+ years in digital marketing with expertise in paid channels and SEO.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About PerfectTed
PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.
Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy.
At PerfectTed, we believe in PRICE—our core virtues that shape everything we do:
- Progress – We embrace growth, learning, and continuous improvement.
- Resilience – Challenges don’t stop us; they push us to be better.
- Intensity – We move fast and execute with passion and purpose.
- Consistency – Greatness comes from showing up every day.
- Entrepreneurialism – We take ownership, think outside the box, and find solutions.
Role Overview
We’re hiring a data-driven Digital Marketing Manager to own performance and owned channels end-to-end. You’ll plan and execute cross-channel growth programs—covering paid & performance and owned & SEO/content—and turn insights into scale. You’ll bring a rigorous testing mindset, clear reporting, and a commercial approach to budget and efficiency. This role suits a growth marketer with 5+ years’ experience in high growth businesses, who’s analytical, creative, and comfortable moving fast in a founder-led brand.
Key Responsibilities
- Growth Strategy & Paid/Performance Channels
- Own the full portfolio of paid/performance channels: paid social, search/PPC & Shopping, display/video (incl. YouTube/programmatic), affiliates/creator-whitelisting, and retail media.
- Build a structured experimentation roadmap (audience, creative, bidding, landing pages) with clear hypotheses and success criteria.
- Manage budgets, pacing and efficiency across the funnel (awareness → consideration → conversion → retention).
- Owned Channels & Lifecycle (CRM)
- Lead email/SMS (Klaviyo), onsite messaging, and push: segmentation, personalisation, deliverability, automations and A/B testing.
- Orchestrate journeys and campaigns that drive first purchase, repeat, subscription and LTV; maintain a high-tempo campaign/calendar.
- Own search strategy across technical, on-page and content SEO—and prepare for AI-era search (AI Overviews/answer engines, LLM discovery/ChatGPT).
- Implement structured data and E-E-A-T best practices; brief content that serves search intent and assists conversion across the funnel.
- Partner with Content to produce/repurpose assets that compound organic reach and performance.
- Analytics, Attribution & Forecasting
- Define KPIs and build performance dashboards; maintain clean tracking (GA4, UTMs, pixels/conversions, Looker Studio).
- Build forecasts and scenario models.
- Manage a wide-ranging group of agencies and freelancers (performance, analytics, affiliates).
- Write clear briefs, SOWs and targets.
- Align cross-functionally with E-commerce/Marketplace (CRO, landing pages, retail media) and Content (creative supply).
Requirements
- Must-Haves
- 5–6 years in digital/growth marketing for consumer brands.
- Experience across paid marketing channels, including Meta Ads, Google Ads (Search/Shopping/Video) and others (display/video, paid social, affiliates, retail media).
- SEO & content knowledge: technical, on-page and content SEO; ability to brief content that ranks and converts; awareness of AI-driven search/answer engines.
- Proficient with data/measurement & presentation tools: GA4, Looker Studio, Excel/Sheets.
- Commercial and analytical mindset with excellent communication, project management, and stakeholder management.
- Nice-to-Haves
- Experience with TikTok Shop.
- Experience with Amazon Ads/retail media.
What We Offer
- Competitive salary + EMI options
- Stunning Shoreditch office shared with inspiring talent
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Food and Beverage Services
Digital Marketing Manager in London employer: PerfectTed
Contact Detail:
PerfectTed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Don’t just sit back and wait for the job to come to you! Slide into the DMs of the job poster on LinkedIn or other platforms. A friendly message can make you stand out and show your enthusiasm for the role.
✨Tip Number 2
Network like a pro! Reach out to current or former employees at PerfectTed. They can give you insider info about the company culture and maybe even put in a good word for you!
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research PerfectTed’s products and their mission. Show them you’re not just another candidate, but someone who truly aligns with their values and vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at PerfectTed. Let’s get you that Digital Marketing Manager role!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with paid marketing channels and SEO, as these are key for us at PerfectTed. Use specific examples that showcase your growth marketing skills.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about joining PerfectTed. Share your journey in digital marketing and how it aligns with our mission of spreading positive energy. Make it personal and engaging!
Showcase Your Analytical Skills: Since we’re looking for someone data-driven, don’t forget to mention your experience with analytics tools like GA4 and Looker Studio. Give us examples of how you've used data to drive marketing decisions and improve performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at PerfectTed
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to be data-driven. Brush up on your key performance indicators (KPIs) and be ready to discuss how you've used data to drive growth in previous roles. Be specific about the metrics you tracked and the results you achieved.
✨Showcase Your Creativity
PerfectTed values creativity alongside analytics. Prepare examples of innovative campaigns you've executed, especially those that involved experimentation and A/B testing. Highlight how your creative strategies led to measurable success.
✨Understand Their Brand
Dive deep into PerfectTed's mission and values before the interview. Familiarise yourself with their products and marketing strategies. Being able to articulate how your experience aligns with their core virtues like Progress and Resilience will show you're a great fit for their team.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to think on your feet. Prepare scenarios where you've had to manage budgets or pivot strategies quickly. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
