At a Glance
- Tasks: Lead and scale the Out-of-Home strategy for a top matcha brand.
- Company: Join PerfectTed, a dynamic challenger brand in the beverage industry.
- Benefits: Competitive salary, EMI options, and opportunities for growth.
- Other info: Exciting role in a fast-paced environment with a focus on growth.
- Why this job: Make a real impact in defining the future of matcha in OOH.
- Qualifications: 5+ years in OOH sales, strong leadership, and negotiation skills required.
The predicted salary is between 60000 - 80000 £ per year.
Head of Out-of-Home (OOH) to lead and scale our strategy across all OOH channels. You’ll manage and mentor the OOH team, own senior relationships across top national operator groups, and deliver a winning commercial strategy that cements PerfectTed as the leading matcha brand in OOH. This is a high‑impact leadership role for someone with deep OOH expertise, strong commercial acumen, and a hunger to build category‑defining growth.
Key Responsibilities
- Develop and execute the end‑to‑end OOH strategy across all channels including coffee, wholesale, foodservice, and contract catering.
- Identify new sector opportunities and create tailored channel plans.
- Define PerfectTed’s OOH value proposition and ensure consistency across partners.
- Own senior relationships across the top 4 OOH accounts and priority operators.
- Lead top‑level negotiations, annual terms discussions, marketing agreements, and JBP creation.
- Ensure flawless execution of national and regional commercial plans.
- Lead, coach, and develop the OOH commercial team, ensuring performance, progression, and high standards.
- Build a high‑performance culture focused on accountability, growth, and execution.
- Oversee account‑level P&Ls, pricing strategy, and trade spend ROI.
- Deliver monthly, quarterly, and annual revenue and margin targets.
- Build accurate forecasting models and challenge assumptions.
- Analyse performance across channels, accounts, and SKUs to unlock incremental growth.
Requirements
Must‑Haves
- 5+ years OOH sales experience in FMCG (drinks / foodservice essential).
- Strong experience managing and negotiating with leading OOH operators.
- Proven team leadership and coaching ability.
- Strong commercial acumen with P&L ownership.
- Excellent negotiation and communication skills.
Nice‑to‑Haves (but not necessary)
- Experience working in a founder‑led or challenger brand environment.
- Existing relationships across major UK OOH operators.
- Experience launching or scaling emerging beverage brands.
The Ideal Candidate Is
- Commercially sharp and obsessed with growth.
- A confident negotiator who can build long‑term strategic partnerships.
- Energised by scaling brands in fast‑moving environments.
- Comfortable balancing strategy with hands‑on execution.
- Excited by the opportunity to define the future of matcha in OOH.
Competitive salary + EMI options scheme. To apply, please complete the application form and we’ll be in touch.
Head of OOH employer: PerfectTed
At PerfectTed, we pride ourselves on fostering a dynamic and creative work environment where your storytelling skills can truly shine. With opportunities for professional growth, including EMI options, and a vibrant office located in the heart of Shoreditch, you'll be part of a passionate team dedicated to capturing impactful moments and shaping our brand's visual narrative. Join us to not only advance your career but also to contribute to meaningful content that resonates with audiences.
