Head of E-commerce

PerfectTed is on a mission to spread positive energy and make matcha accessible globally. We are the world’s largest matcha brand and the UK’s fastest‑growing founder‑led business, redefining what energy should feel like: no crashes, no junk — just matcha’s clean caffeine to fuel your best self. Founded in 2021, we’ve grown from a kitchen‑table start‑up to a £50M run rate in just three years, with products now stocked in over 30,000 stores across 50+ countries.

At PerfectTed, we believe in PRICE — our core virtues that shape everything we do:

• Progress – We embrace growth, learning, and continuous improvement.
• Resilience – Challenges don’t stop us; they push us to be better.
• Intensity – We move fast and execute with passion and purpose.
• Consistency – Greatness comes from showing up every day.
• Entrepreneurialism – We take ownership, think outside the box, and find solutions.

Role Overview

We’re looking for a Head of E-commerce to own and scale PerfectTed’s entire digital commerce function — from D2C to marketplaces. This is a senior, strategic role for an ambitious e‑commerce leader who has already proven they can scale a consumer business from single‑digit to double‑digit millions in revenue quickly. You’ll balance revenue and brand KPIs, ensuring PerfectTed’s digital commerce is not just about conversion but about building long‑term brand equity and immediate awareness gains. Most importantly, you’ll have the freedom to build tomorrow’s digital team today — putting AI, automation, and new discovery channels at the forefront of how we operate.

Key Responsibilities

• E‑commerce Growth Strategy – Define and deliver the roadmap for D2C, Amazon, TikTok Shop, and future platforms.
• Revenue & Brand KPIs – Own both commercial targets and brand‑building metrics, ensuring growth aligns with PerfectTed’s challenger brand.
• Commercial & P&L Ownership – Lead forecasting, budgeting, and profitability across all e‑com channels.
• Future‑Proofing & Innovation – Build tomorrow’s digital team today, embedding AI, automation, and attribution innovation into the way we work.
• Team Leadership & Marketing Collaboration – Build and lead the e‑commerce team while working in lockstep with marketing to align traffic, campaigns, and creative.

Requirements

• Proven Head of E-commerce with success scaling from single‑digit to double‑digit millions in revenue.
• 7–10 years in high‑growth consumer e‑commerce (tech, fashion, beauty, or other innovative sectors — not necessarily F&B).
• Commercially sharp: hands‑on P&L management, forecasting, and margin optimisation.
• Deep knowledge of Shopify, Amazon, TikTok Shop, and marketplaces.
• Strong grasp of AI, automation, and attribution — future‑facing and innovative.
• Skilled at working to both commercial and brand KPIs.
• Experienced people leader, confident in building and developing teams.
• Entrepreneurial, ambitious, and comfortable operating in a fast‑paced, founder‑led challenger brand.

Nice‑to‑Haves

• Experience launching e‑commerce into new global markets.
• Track record of building teams from scratch in challenger brands.
• Knowledge of retail media and omni‑channel integration.

What We Offer

• Competitive package including equity (EMI options)
• Stunning Shoreditch office shared with inspiring teams
• All the matcha you can drink

How to Apply

Send your CV — and a short note telling us why you’d be a great fit for PerfectTed — directly to hiring@perfectted.com with the subject line: Head of E-commerce – Your Name. We can’t wait to hear from you!