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- Tasks: Lead content strategy across platforms, shaping brand storytelling and performance measurement.
- Company: Join PerfectTed, the UK's fastest-growing energy drink brand, redefining clean energy with matcha.
- Benefits: Enjoy a competitive salary, career development budget, and unlimited matcha in a vibrant Shoreditch office.
- Why this job: Be part of a founder-led team that values creativity, culture, and impactful storytelling.
- Qualifications: 5+ years in senior content roles, experience with multiple brands, and strong audience development skills.
- Other info: Embrace AI tools for content optimisation and lead a dynamic, collaborative team.
The predicted salary is between 42000 - 84000 £ per year.
Direct message the job poster from PerfectTed
FUEL THE FUTURE: Content & Media Manager
Reports to: Head of Marketing
Works With: Founders, Brand Team, Content Creators, Digital, Commercial, and Agency Partners
Employment Eligibility: Must have full right to work in the UK
We’re on a mission to spread positive energy and help people feel their best – energised, focused, and ready to take on the day, without compromise. We\’re the UK\’s fastest-growing energy drink brand and Europe\’s leading matcha company, redefining what energy should feel like: no crashes, no junk – just matcha\’s clean caffeine to fuel your best self.
Inspired by co-founder Marisa\’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life – with calm focus, not chaos. Join our founder-led team as we scale and share our story with the world.
At PerfectTed, we believe in PRICE – our core virtues that shape everything we do:
Progress – We embrace growth, learning, and continuous improvement.
Resilience – Challenges don\’t stop us; they push us to be better.
Intensity – We move fast and execute with passion and purpose.
Consistency – Greatness comes from showing up every day.
Entrepreneurialism – We take ownership, think outside the box, and find solutions.
Role Overview
PerfectTed isn’t just a food and beverage company – we’re a media brand that happens to sell matcha. Storytelling is at the heart of everything we do. Whether it’s our co-founders’ journey from burnout to balance, the daily lives of our consumers, or the rich cultural story of matcha itself, we believe content is how we build connection, community, and brand.
We’re looking for an experienced and visionary Content & Media Manager with experience across multiple brands. This is not your typical F&B marketing role – it’s a creative leadership position for someone who understands how to build brand equity through narrative, culture, and platform mastery.
You’ll lead the development and execution of a media-first content strategy, integrating storytelling, digital innovation, and performance thinking across all channels. You won’t be creating content yourself – but you’ll orchestrate the team and agency partners to deliver high-impact, high-quality content at scale. You\’ll embed smart AI tools to optimise output, and help us build a content ecosystem that becomes the brand and adds real value.
Key Responsibilities
- Own and evolve PerfectTed’s content strategy across YouTube, Instagram, TikTok, LinkedIn, and more
- Build, maintain, and communicate a dynamic editorial calendar with input from all key stakeholders
- Shape content pillars and formats aligned to business priorities (launches, retail, PR, founder, community)
- Weave brand storytelling into every channel – from founder-led narratives to community-driven formats
Content Performance & Measurement
- Define content KPIs, benchmarks, and reporting cadence across platforms
- Track and monitor performance obsessively
- Use data to guide creative decisions, posting strategies, and platform priorities
- Lead regular performance reviews and translate insights into action for channel and team optimisation
- Track impact of content on brand awareness, audience growth, engagement, and conversion
- Lead the integration of AI tools for creative ideation, copywriting, planning, editing, and analytics
- Build replicable processes that enable fast, high-quality content delivery at scale
- Train the team on AI best practices and continuously explore new tech to improve efficiency
- Manage content creators, freelancers, agencies and production partners
- Write and oversee briefs for shoots, campaigns, and content series
- Lead internal content meetings and contribute to broader marketing planning
- Partner cross-functionally to ensure content aligns with brand, growth, PR, product and commercial teams
- Stay ahead of content and platform trends, creator behaviours, and pop culture
- Shape PerfectTed’s distinct tone of voice and visual world across media formats
- Spot trends early and develop real-time and planned content responses
- Champion big ideas that grow brand fame, visibility and resonance
Requirements
Must-Haves:
- 5+ years in senior content, editorial, or creative strategy roles
- Experience across multiple brands
- Proven success leading content strategy for consumer brands across multiple platforms
- Experience scaling content systems and managing high-output content teams
- Strong understanding of audience development, brand storytelling, and performance marketing
- Demonstrated use of AI in content operations and experimentation
- Familiar with tools such as Notion, CapCut, Adobe Suite, Canva and Figma
Nice-to-Haves:
- Experience building founder or personality-driven brand content
The Ideal Candidate Is:
- A strategic thinker who views content as an engine for brand value not just marketing
- Passionate about culture, narrative, and making content that shapes perception
- Driven by the opportunity to build a brand that uses content in a different way
- An empowering team leader who thrives on collaboration and creativity
What We Offer
- Competitive salary + EMI options scheme (real equity upside in the UK’s fastest-growing brand)
- Career development budget – courses, coaching, and tools to grow your career
- Stunning office in Shoreditch shared with inspiring talent (Flight Story, Steven Bartlett, and more)
- All the matcha you can drink – stay fuelled, the PerfectTed way
To register your interest please apply!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Social Networking Platforms, Food and Beverage Services, and Food and Beverage Manufacturing
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Content & Media Manager employer: PerfectTed
Contact Detail:
PerfectTed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Media Manager
✨Tip Number 1
Familiarise yourself with PerfectTed's brand story and values. Understanding their mission to spread positive energy and the unique narrative behind their products will help you align your vision with theirs during discussions.
✨Tip Number 2
Showcase your experience with content strategy across multiple platforms. Be prepared to discuss specific examples of how you've successfully integrated storytelling and performance marketing in previous roles, as this is crucial for the Content & Media Manager position.
✨Tip Number 3
Stay updated on the latest trends in content creation and digital media. Being able to discuss current trends and how they can be applied to PerfectTed’s strategy will demonstrate your proactive approach and passion for the industry.
✨Tip Number 4
Prepare to discuss your experience with AI tools in content operations. Highlight any specific tools you've used and how they've improved efficiency or creativity in your past projects, as this aligns with PerfectTed's focus on innovation.
We think you need these skills to ace Content & Media Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand PerfectTed's mission and values. Familiarise yourself with their unique approach to energy drinks and how they integrate storytelling into their brand. This will help you tailor your application to align with their ethos.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in content strategy and management across multiple brands. Provide specific examples of how you've successfully led content initiatives that align with business goals, particularly in consumer brands.
Showcase Your Creativity: Since this role requires a creative mindset, include examples of innovative content strategies you've developed or executed. Discuss how you've used storytelling to engage audiences and build brand equity, as well as any experience with AI tools in content creation.
Tailor Your Application: Make sure your application is tailored specifically for the Content & Media Manager position. Use keywords from the job description, such as 'content strategy', 'audience development', and 'performance marketing', to demonstrate that you meet the requirements and understand the role.
How to prepare for a job interview at PerfectTed
✨Understand the Brand's Mission
Before your interview, make sure you fully grasp PerfectTed's mission to spread positive energy and redefine what energy should feel like. Familiarise yourself with their story and values, as this will help you align your answers with their core virtues of Progress, Resilience, Intensity, Consistency, and Entrepreneurialism.
✨Showcase Your Content Strategy Experience
Be prepared to discuss your previous experience in leading content strategies across multiple platforms. Highlight specific examples where you've successfully integrated storytelling and performance thinking, as this role requires a strong understanding of how to build brand equity through narrative.
✨Demonstrate Your Knowledge of AI Tools
Since the role involves integrating AI tools for content operations, come equipped with knowledge about how you've used AI in your past roles. Discuss any specific tools you're familiar with, such as Notion or Adobe Suite, and how they can enhance content creation and efficiency.
✨Prepare for Collaborative Scenarios
PerfectTed values collaboration, so be ready to share examples of how you've worked effectively with cross-functional teams. Discuss how you’ve led content meetings or partnered with different departments to ensure alignment on brand messaging and goals.