Content Creator (Short-form)

Join to apply for the Content Creator (Short-form) role at PerfectTed. PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest‑growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.

Role Overview

We’re hiring a Content Creator to shape and execute PerfectTed’s storytelling across all key social media channels. You’ll plan, shoot, and edit high‑impact short‑form content that drives growth, engagement, and brand fame. This role is perfect for a highly capable creator who thrives in fast‑paced environments, has a sharp eye for trends, and can turn ideas into consistently brilliant content.

Key Responsibilities

• Plan, film, and edit content optimised for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, primarily for PerfectTed channels with some support for founder content.
• Capture footage and repurpose into multiple short‑form edits to maximise output and distribution.
• Shoot behind‑the‑scenes content, cultural moments, product launches, events, and community‑led activations as well as stunts.
• Edit quickly and to a high standard using CapCut, Adobe Suite, and Canva while maintaining brand look, tone, and energy.
• Take initiative in capturing content proactively, identifying moments worth filming without being prompted.
• Maintain a dynamic content calendar balancing planned moments with rapid reactive content.
• Collaborate with the Social Team to translate brand priorities, cultural trends, and performance insights into content ideas.
• Ensure all content aligns with campaign themes, product drops, partnerships, and retailer activations.
• Contribute ideas and creative concepts for series, formats, and ongoing storytelling across platforms.

Performance Tracking & Creative Optimisation

• Review performance metrics regularly and identify what is landing with our audience.
• Use data to refine hooks, editing styles, posting times, and creative approaches.
• Work with the Social Team to test creative variations and incorporate learnings from paid performance into organic content.
• Share insights with the wider team to help improve our overall content strategy.
• Stay ahead of platform behaviours, viral moments, and creator‑led storytelling techniques.
• Identify relevant cultural conversations and propose content ideas that feel natural to PerfectTed’s tone and community.
• Experiment with new content styles, platform features, tools, and editing formats.
• Bring fresh creative thinking to every brief and every shoot.

Requirements

Must‑Haves:

• Strong experience creating content for social‑first brands or personal channels, with a high‑quality portfolio showing your capabilities.
• A creative storyteller with the ability to turn any moment into clear, engaging, scroll‑stopping content.
• Proven ability to plan, shoot, and edit for TikTok, Instagram Reels, YouTube Shorts, and similar platforms.
• Confident using CapCut, Edits, Adobe Suite, and Canva (or equivalent editing tools).
• Strong visual instincts and a deep understanding of short‑form content best practices.
• Comfortable independently owning shoots, directing talent, and capturing content in fast‑paced environments.
• Highly organised with excellent communication, independent, and great with follow‑through.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Apps, Notion, Google Drive, and Excel.
• Comfortable behind and in front of the camera.
• Experience working with a founder‑led or personality‑driven brand.
• Experience working in a high‑growth, fast‑moving startup environment.

The Ideal Candidate Is

• Calm, collected, and impossible to fluster.
• Obsessed with details and getting things done.

What We Offer

• Competitive salary + EMI options scheme (real equity upside in the UK’s fastest‑growing brand).
• A role that actually impacts people’s day‑to‑day and all the matcha you can drink.
• A stunning office space shared with inspiring, high‑performing people you’ll learn from daily.

TO APPLY

Please email your CV/Portfolio and a short, but EXTREMELY captivating, out‑of‑the‑box, video (under 2 minutes) explaining why you’re interested to hiring@perfectted.com with the subject line: [Content Creator (Short‑form) – Your Name]. We can’t wait to hear from you!