At a Glance
- Tasks: Engage consumers with matcha through sampling campaigns and experiential marketing.
- Company: Join PerfectTed, the UK's fastest-growing natural energy drink brand powered by matcha.
- Benefits: Enjoy competitive salary, private healthcare, and loads of PerfectTed merch!
- Why this job: Be part of a fun, energetic team that shapes how the UK discovers matcha.
- Qualifications: Up to 1 year in brand activation; must be outgoing, proactive, and have a full UK driving licence.
- Other info: This role involves non-traditional hours and lots of fieldwork across London.
The predicted salary is between 28800 - 43200 £ per year.
About Us
PerfectTed is the leading matcha-powered energy drinks brand, on a mission to spread positive energy. Our founder-led team has built the fastest-growing natural energy drink in the UK and the largest matcha brand in Europe. We are known for our innovative approach to marketing and a dynamic brand persona that resonates with a broad audience. Join us as we continue to disrupt the industry and make PerfectTed a household name.
About the Role
As Brand Activation Executive, you’ll be on the front lines of our brand, helping consumers discover the magic of PerfectTed for the very first time. Whether you’re handing out ice-cold cans in high footfall areas or serving hot matcha lattes at a yoga studio, you’ll play a key role in delivering moments of delight that drive trial. This is a hands-on, active role that will have you constantly out and about – engaging with the public, popping up at events, and activating in the real world. It’s not office-based, though our London HQ will be your home base. You’ll need to be on your feet, on the move, and always ready to energise the people around you.
What You’ll Be Doing
- Sampling & Field Activation: Plan and execute sampling campaigns in key locations – from retailers and office blocks to parks, festivals, events and fitness studios. Engage consumers with infectious energy, educating them about the benefits of matcha and the PerfectTed story. Track and report on sampling volumes, feedback, and key insights.
- Guerrilla & Experiential Marketing: Activate PerfectTed in bold, unexpected ways – surprise-and-delight drops, flash sampling, mini pop-ups, or stunts that stop people in their tracks. Help turn these real-life moments into social content that fuels our brand awareness.
- Event Support: Be an energetic, reliable presence at events, trade shows, and festivals. Assist with setup, logistics, and pack-down, making sure every brand moment looks and feels premium and fun.
- Retail & Stockist Support: Support key retail launches with localised activations to drive footfall and visibility. Build strong relationships with store staff and conduct regular compliance checks to ensure shelves are stocked, POS is in place, and the brand is looking sharp. Gather and share feedback on customer behaviour and store performance.
- Collaboration & Feedback: Work closely with the marketing and sales teams to align on sampling strategy. Share real-world insights and consumer feedback to help shape future campaigns and product development.
What You’ll Need
- Up to 1 year of experience in brand activation, events, or hospitality.
- Confident, outgoing and full of energy – you love talking to people and creating moments.
- A can-do attitude – you’re proactive, organised, and able to adapt on the fly.
- A real passion for PerfectTed.
- Comfortable working non-traditional hours (evenings/weekends) and travelling regularly.
- A full UK driving license – essential. (You will be driving branded vehicles to sampling sites or events.)
- Ability to lift boxes, set up event materials, and be on your feet and physically active throughout the day.
What We Offer
- Competitive salary and performance incentives
- Private healthcare
- More PerfectTed merch and products than you can shake a stick at
- Career growth opportunities – we’re growing fast, and so can you
- The chance to shape how the UK discovers matcha – and have a ton of fun doing it!
- A supportive, fun team culture that celebrates hustle, creativity, and good vibes
Location
Our HQ in London (Worship Street) will be your base, but you’ll spend most of your time in the field – activating across London and regularly further afield in the UK.
How to Apply
Send your CV and a short video (30–60 secs) telling us why you’d be the perfect face of PerfectTed IRL to
Brand Activation Executive employer: PerfectTed
Contact Detail:
PerfectTed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Executive
✨Tip Number 1
Get to know PerfectTed inside out! Familiarise yourself with their products, brand story, and mission. This will not only help you engage consumers effectively but also show your genuine passion for the brand during any interactions.
✨Tip Number 2
Showcase your outgoing personality! Since this role is all about engaging with the public, practice your communication skills and think of creative ways to connect with people. Consider how you can make sampling experiences memorable and fun.
✨Tip Number 3
Be proactive in seeking out opportunities to demonstrate your energy and enthusiasm. Attend local events or gatherings where you can practice your pitch about PerfectTed, and consider volunteering for similar roles to gain hands-on experience.
✨Tip Number 4
Network with others in the industry! Connect with professionals in brand activation and marketing on platforms like LinkedIn. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
We think you need these skills to ace Brand Activation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, events, or hospitality. Emphasise any roles where you engaged with the public or executed marketing campaigns.
Create a Compelling Video: In your video, showcase your personality and energy. Explain why you're passionate about PerfectTed and how you can contribute to their mission. Keep it engaging and authentic!
Showcase Your Can-Do Attitude: In your application, mention specific examples of how you've demonstrated a proactive and adaptable approach in previous roles. This will resonate well with the company's dynamic culture.
Research PerfectTed: Familiarise yourself with PerfectTed's brand story, products, and recent marketing campaigns. This knowledge will help you convey your enthusiasm for the brand in both your CV and video.
How to prepare for a job interview at PerfectTed
✨Show Your Energy
As a Brand Activation Executive, your energy is key! Make sure to convey your enthusiasm for the role during the interview. Share examples of how you've engaged with people in previous roles or events, and let your passion for PerfectTed shine through.
✨Know the Brand Inside Out
Familiarise yourself with PerfectTed's products, mission, and unique selling points. Be prepared to discuss how you can contribute to the brand's growth and share your ideas on innovative activation strategies that align with their dynamic persona.
✨Demonstrate Your Adaptability
This role requires a can-do attitude and the ability to adapt on the fly. Prepare to discuss situations where you've successfully navigated challenges or changes in plans, showcasing your proactive approach and problem-solving skills.
✨Engage with Real-Life Scenarios
Think about how you would activate the brand in various settings. During the interview, be ready to brainstorm ideas for sampling campaigns or guerrilla marketing tactics. This will demonstrate your creativity and understanding of experiential marketing.