At a Glance
- Tasks: Lead global PR strategy and influencer campaigns for a luxury lifestyle brand.
- Company: Perfect Moment, a renowned luxury brand blending fashion, sport, and culture.
- Benefits: Competitive salary, creative environment, and opportunities for global impact.
- Other info: Collaborative team culture with a passion for performance, style, and innovation.
- Why this job: Shape the narrative of a leading luxury brand and elevate its global presence.
- Qualifications: 6-8+ years in PR with a focus on luxury brands and established media connections.
The predicted salary is between 48000 - 72000 £ per year.
Perfect Moment is a luxury lifestyle brand at the intersection of fashion, sport & culture. Renowned for its distinctive design, technical excellence and bold aesthetic, the brand has become synonymous with modern luxury on and off the slopes. As Perfect Moment enters its next phase of global growth, we are seeking a Senior Global PR Manager to help shape and elevate our international presence.
THE ROLE
The Senior Global PR Manager will own & lead Perfect Moment's global public relations and influencer strategy, acting as a key guardian of the brand's narrative across priority markets, with a strong focus on the US & UK. This is a hands‑on role for an experienced global PR leader who combines strategic vision with creative storytelling and impeccable execution. You will come with an established media and influencer network. You have excellent stakeholder management skills - this role requires close collaboration with both the founders and senior team. You will manage external agencies, and build powerful relationships across media, influencer, and VIP networks to drive brand heat, desirability, and commercial impact.
KEY RESPONSIBILITIES
- Global PR Strategy & Brand Storytelling: Define and deliver a best‑in‑class global PR strategy aligned with Perfect Moment’s brand vision, commercial objectives, and cultural positioning. Shape compelling, fashion‑forward brand narratives that resonate across international markets while maintaining a cohesive global voice. Oversee all press materials, ensuring consistency, quality, and luxury positioning across touchpoints. Lead PR campaigns supporting seasonal collections, product launches, collaborations, and special projects.
- Media Relations & Thought Leadership: Cultivate and maintain strong, senior‑level relationships with top‑tier fashion, luxury, lifestyle, and business media across the US, UK and key global markets. Secure high‑impact editorial coverage, features, interviews, and placements in premium publications. Proactively identify cultural moments and media opportunities to position Perfect Moment as a leading voice in luxury ski and après‑ski. Develop and execute a global influencer and VIP strategy across Instagram, TikTok, YouTube, and emerging platforms. Identify, onboard, and manage relationships with high‑profile influencers, celebrities, tastemakers, and brand ambassadors aligned with Perfect Moment’s aesthetic and values. Strengthen Perfect Moment’s position as the luxury ski and lifestyle brand of choice through strategic partnerships and long‑term relationships. Use data and performance insights to optimise campaigns, focusing on reach, engagement, brand impact, and conversion.
- Agency Leadership & Market Management: Lead and manage external VIP gifting agency, ensuring excellence in execution and alignment with global strategy. Act as the senior point of contact for agency partners, providing clear direction, feedback, and performance evaluation. Ensure local market activity supports and enhances the global brand narrative.
- Events, Activations & Collaborations: Plan and oversee global PR events, including press days, launches, international trips, and brand collaborations. Partner closely with marketing, social, and commercial teams to deliver fully integrated campaigns with strong PR amplification.
- Reporting & Performance: Track and analyse PR and influencer performance, including media coverage, social metrics, UVPM, and campaign ROI. Prepare clear, strategic reports for senior leadership, demonstrating the impact of PR on brand awareness, desirability, and growth.
EXPERIENCE & BACKGROUND
- 6–8+ years’ experience in PR, with a strong focus on luxury, performance lifestyle, or premium consumer brands.
- Proven experience leading PR activity across multiple international markets, with deep knowledge of the US and UK media landscapes.
- Established relationships with top‑tier editors, journalists, influencers, and VIPs within luxury fashion and lifestyle.
- Experience managing global agencies and delivering high‑impact international campaigns.
KEY SKILLS & ATTRIBUTES
- A strategic, culturally fluent PR leader with a strong creative point of view.
- Deep understanding of the luxury fashion ecosystem, influencer economy, and evolving media landscape.
- Exceptional storytelling and communication skills, both written and verbal.
- Highly organised and commercially minded, with the ability to manage multiple priorities.
- Confident, collaborative leader who can influence across teams and partners.
- Genuine passion for the Perfect Moment brand and its values of performance, style, and innovation.
Senior Global PR Manager in London employer: Perfect Moment
Perfect Moment is an exceptional employer that champions creativity and innovation within the luxury lifestyle sector. With a vibrant work culture that encourages collaboration and personal growth, employees are empowered to shape the brand's narrative on a global scale. Located at the heart of fashion and culture, this role offers unique opportunities to engage with top-tier media and influencers, making it a rewarding environment for those passionate about luxury branding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global PR Manager in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Perfect Moment. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Perfect Moment, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Perfect Moment inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Global PR Manager in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Perfect Moment. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Perfect Moment.
How to prepare for a job interview at Perfect Moment
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
