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- Tasks: Lead eCommerce strategy, manage digital marketing, and enhance customer experience.
- Company: Perfect Moment blends fashion with function, inspired by adventure and the spirit of the 80s.
- Benefits: Enjoy a hybrid work model and be part of a dynamic, creative team.
- Why this job: Join a passionate team driving innovation in eCommerce and making an impact in the fashion industry.
- Qualifications: 7+ years in eCommerce leadership, strong digital marketing skills, and data-driven decision-making.
- Other info: This is a maternity cover role, perfect for those ready to step up and lead.
The predicted salary is between 48000 - 72000 £ per year.
Location: London, Notting Hill (Hybrid)
Reports to: Head of Sales & Business Development
The role involves leading the digital function of the business in digital marketing, eCommerce trading, DTC customer services, and digital development. The candidate should have strong trading and digital marketing experience to handle Perfect Moment’s peak winter trading period. A hands-on approach with a proven track record in eCommerce management, digital marketing, data analytics, and a passion for driving customer-centric innovation is required.
Key responsibilities:- eCommerce Trade & Reporting:
- Set and monitor sales targets, ensuring revenue growth and profitability.
- Analyse and report on key eCommerce metrics and key customer metrics.
- Leverage analytics tools (GA4 and CRM reporting) to monitor, track, and report on KPIs for eCommerce activities.
- Use data to inform decisions around product pricing, inventory management, promotions, and marketing tactics.
- Digital Roadmap:
- Implement the eCommerce strategy aligned with business objectives.
- Manage the development agency to deliver the digital roadmap of eCommerce initiatives and wider business projects.
- Lead on cross-functional projects from an eCommerce perspective and ensure system integrations are managed to the project timeline aligning to a DTC customer proposition.
- Manage the budget for the development agency and other 3rd parties for the running of the digital business.
- Digital Marketing:
- Collaborate with the brand marketing team to develop and deliver digital marketing campaigns to drive traffic to the website.
- Manage relationships and budget with key agency partners for paid search, SEO, paid social, affiliates, and display advertising.
- Manage delivery of the content strategy to support the SEO roadmap with on-site updates with the support of a freelance copywriter.
- Manage the CRM strategy with the wider eCommerce team across email and customer service touchpoints.
- Customer Experience:
- Manage the CS Assistant to ensure all contact is answered appropriately within SLAs.
- Wider reporting to the business on Perfect Moment customer sentiment and experience.
- Project work to enhance user experience and KPI measurement on success.
- Team Management & Cross-functional Collaboration:
- Lead and mentor the eCommerce team, including eCommerce Manager, eCommerce Executive & Customer Service Assistant.
- Work closely with the marketing, product, and logistics teams to ensure alignment and integration of eCommerce with broader company strategies.
- Proven experience (7+ years) in eCommerce leadership, including experience with website management, digital marketing, and development projects.
- Strong understanding of eCommerce platforms (Commerce tools experience would be of benefit).
- Strong understanding of digital marketing channels (SEO, PPC, email, paid social).
- Experience managing a team and collaborating cross-functionally with marketing, IT, and logistics teams.
- Data-driven approach with proficiency in GA4, A/B testing, and other performance measurement tools.
- Strong leadership, communication, and project management skills.
- Experience with international eCommerce strategies and global market expansion (Experience with Global-e would be a benefit).
- Experience with ERP/OMS/WMS systems would be a benefit.
- Knowledge of UX/UI design principles and web development.
- Familiarity with CRM tools and email marketing platforms (Ometria would be a benefit).
About Perfect Moment: We started life in the technicolour 80s in Chamonix; founded by sports filmmaker and professional skier Thierry Donard. Twenty years of sportswear experience informs every design, with best-in-class materials still part of every product. We’re inspired by free spirits as well as free riders. Trailblazers who might not come close to a ski run. We’re for anyone who’s unafraid to stand out – with the fashion they wear and the moments they make. We’re still all about that perfect moment. But it could happen on and off the slopes. Our collections marry the extreme demands of nature with those of city life. We blend Fashion with Function for everyone. We exist to inspire the Moment Maker.
Head of eCommerce (Maternity Cover) employer: Perfect Moment
Contact Detail:
Perfect Moment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce (Maternity Cover)
✨Tip Number 1
Familiarise yourself with Perfect Moment's brand ethos and product offerings. Understanding their unique blend of fashion and function will help you align your vision for the eCommerce strategy with their core values, making you a more compelling candidate.
✨Tip Number 2
Showcase your experience with data analytics tools like GA4. Be prepared to discuss specific examples of how you've used data to drive eCommerce decisions, as this role heavily relies on data-driven strategies for success.
✨Tip Number 3
Highlight your leadership skills by preparing examples of how you've successfully managed teams in the past. This role involves mentoring and leading an eCommerce team, so demonstrating your ability to inspire and guide others will be crucial.
✨Tip Number 4
Research current trends in digital marketing and eCommerce, especially those relevant to the winter sports industry. Being able to discuss innovative marketing strategies or successful campaigns you've implemented will set you apart from other candidates.
We think you need these skills to ace Head of eCommerce (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your eCommerce leadership experience, particularly in digital marketing and data analytics. Use specific examples that demonstrate your ability to drive revenue growth and manage teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and customer-centric innovation. Mention how your previous experiences align with the responsibilities of the role, especially during peak trading periods.
Showcase Relevant Skills: Emphasise your proficiency in tools like GA4 and your understanding of various digital marketing channels. Highlight any experience you have with eCommerce platforms and CRM tools, as these are crucial for the role.
Prepare for Potential Questions: Think about how you would approach key responsibilities mentioned in the job description, such as managing budgets or leading cross-functional projects. Be ready to discuss your strategies and past successes in these areas during an interview.
How to prepare for a job interview at Perfect Moment
✨Showcase Your eCommerce Expertise
Make sure to highlight your extensive experience in eCommerce leadership. Discuss specific projects where you've successfully managed digital marketing campaigns, trading strategies, and customer service improvements. This will demonstrate your capability to handle the responsibilities of the role.
✨Be Data-Driven
Prepare to discuss how you leverage data analytics tools like GA4 to inform your decisions. Share examples of how you've used data to optimise product pricing, manage inventory, or enhance marketing tactics. This will show that you have a solid understanding of the metrics that drive eCommerce success.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to provide examples of how you've successfully collaborated with marketing, IT, and logistics teams in the past. Highlight your ability to lead cross-functional projects and ensure alignment with broader company strategies.
✨Emphasise Leadership Skills
As you'll be leading a team, it's crucial to convey your leadership style and experience. Discuss how you've mentored team members, managed performance, and fostered a positive team culture. This will reassure the interviewers that you can effectively lead the eCommerce team at Perfect Moment.
