Head of Brand & Ecommerce

Head of eCommerce (Maternity Cover) Location: London, Notting Hill (Hybrid) Reports to: Head of Sales & Business Development Reporting into the Head of Sales & Business Development and sitting within the Perfect Moment commercial team. This role is a maternity cover for the Head of eCommerce. Leading the digital function of the business in Digital marketing, eCommerce trading, DTC customer services and digital development. The role requires a candidate with strong trading and digital marketing experience to handle Perfect Moment’s peak winter trading period. This position requires a candidate with a hands-on approach with a proven track record in eCommerce management, digital marketing, data analytics, and a passion for driving customer-centric innovation. eCommerce Trade & Reporting · Set and monitor sales targets, ensuring revenue growth and profitability. · Analyse and report on key eCommerce metrics and key customer metrics · Leverage analytics tools (GA4 and CRM reporting) to monitor, track, and report on KPIs for eCommerce activities. · Use data to inform decisions around product pricing, inventory management, promotions, and marketing tactics. Digital Roadmap · Implement the eCommerce strategy aligned with business objectives. · Manage the development agency to deliver the digital roadmap of eCommerce initiatives and wider business projects · Lead on cross-functional projects from an eCommerce perspective and ensure system integrations are managed to the project timeline aligning to a DTC customer proposition · Manage the budget for the development agency and other 3 rd parties for the running of the digital business Digital Marketing : · Collaborate with the brand marketing team to develop and deliver digital marketing campaigns to drive traffic to the website. · Manage relationships and budget with key agency partners for paid search, SEO, paid social, affiliates and display advertising. · Manage delivery of the content strategy to support the SEO roadmap with on-site updates with the support of freelance copywriter. · Manage the CRM strategy with the wider eCommerce team across email and customer service touchpoints. Customer Experience · Wider reporting to the business on Perfect Moment customer sentiment and experience. · Project work to enhance user experience and KPI measurement on success. Lead and mentor the eCommerce team, including eCommerce Manager, eCommerce Executive & Customer Service Assistant · Work closely with the marketing, product, and logistics teams to ensure alignment and integration of eCommerce with broader company strategies. Proven experience (7+ years) in eCommerce leadership, including experience with website management, digital marketing, and development projects. · Strong understanding of eCommerce platforms (Commerce tools experience would be of benefit) · Strong understanding of digital marketing channels (SEO, PPC, email, paid social). · Experience managing a team and collaborating cross-functionally with marketing, IT, and logistics teams. · Data-driven approach with proficiency in GA4, A/B testing, and other performance measurement tools. · Strong leadership, communication, and project management skills. Experience with international eCommerce strategies and global market expansion. (Knowledge of UX/UI design principles and web development. · Familiarity with CRM tools and email marketing platforms. (Our collections marry the extreme demands of nature with those of city life.