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For Companies At a Glance
- Tasks: Lead eCommerce strategy, manage digital marketing, and enhance customer experience.
- Company: Join Perfect Moment, a brand that blends nature's extremes with urban life.
- Benefits: Enjoy hybrid work options and the chance to shape digital innovation.
- Why this job: Be part of a dynamic team driving customer-centric change in a thriving eCommerce environment.
- Qualifications: 7+ years in eCommerce leadership, strong digital marketing skills, and data-driven decision-making.
- Other info: Opportunity to mentor a team and work on exciting cross-functional projects.
The predicted salary is between 43200 - 72000 £ per year.
Head of eCommerce (Maternity Cover)
Location: London, Notting Hill (Hybrid)
Reports to: Head of Sales & Business Development
Reporting into the Head of Sales & Business Development and sitting within the Perfect Moment commercial team. This role is a maternity cover for the Head of eCommerce. Leading the digital function of the business in Digital marketing, eCommerce trading, DTC customer services and digital development. The role requires a candidate with strong trading and digital marketing experience to handle Perfect Moment’s peak winter trading period. This position requires a candidate with a hands-on approach with a proven track record in eCommerce management, digital marketing, data analytics, and a passion for driving customer-centric innovation.
- eCommerce Trade & Reporting
- Set and monitor sales targets, ensuring revenue growth and profitability.
- Analyse and report on key eCommerce metrics and key customer metrics.
- Leverage analytics tools (GA4 and CRM reporting) to monitor, track, and report on KPIs for eCommerce activities.
- Use data to inform decisions around product pricing, inventory management, promotions, and marketing tactics.
- Digital Roadmap
- Implement the eCommerce strategy aligned with business objectives.
- Manage the development agency to deliver the digital roadmap of eCommerce initiatives and wider business projects.
- Lead on cross-functional projects from an eCommerce perspective and ensure system integrations are managed to the project timeline aligning to a DTC customer proposition.
- Manage the budget for the development agency and other 3rd parties for the running of the digital business.
- Digital Marketing
- Collaborate with the brand marketing team to develop and deliver digital marketing campaigns to drive traffic to the website.
- Manage relationships and budget with key agency partners for paid search, SEO, paid social, affiliates and display advertising.
- Manage delivery of the content strategy to support the SEO roadmap with on-site updates with the support of freelance copywriter.
- Manage the CRM strategy with the wider eCommerce team across email and customer service touchpoints.
- Customer Experience
- Wider reporting to the business on Perfect Moment customer sentiment and experience.
- Project work to enhance user experience and KPI measurement on success.
Lead and mentor the eCommerce team, including eCommerce Manager, eCommerce Executive & Customer Service Assistant. Work closely with the marketing, product, and logistics teams to ensure alignment and integration of eCommerce with broader company strategies.
Proven experience (7+ years) in eCommerce leadership, including experience with website management, digital marketing, and development projects.
- Strong understanding of eCommerce platforms (Commerce tools experience would be of benefit).
- Strong understanding of digital marketing channels (SEO, PPC, email, paid social).
- Experience managing a team and collaborating cross-functionally with marketing, IT, and logistics teams.
- Data-driven approach with proficiency in GA4, A/B testing, and other performance measurement tools.
- Strong leadership, communication, and project management skills.
Experience with international eCommerce strategies and global market expansion. Knowledge of UX/UI design principles and web development. Familiarity with CRM tools and email marketing platforms.
E-commerce Executive & Digital Advertising employer: Perfect Moment
Contact Detail:
Perfect Moment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-commerce Executive & Digital Advertising
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and digital marketing. Understanding current strategies and tools, especially GA4 and CRM reporting, will help you demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the eCommerce field, particularly those who have experience in leadership roles. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven revenue growth and improved customer experience in previous roles. Highlighting your hands-on approach and data-driven decisions will resonate well with the hiring team.
✨Tip Number 4
Research Perfect Moment's brand and its target audience. Tailoring your understanding of their products and customer base will show your genuine interest and alignment with their business objectives.
We think you need these skills to ace E-commerce Executive & Digital Advertising
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce management and digital marketing. Focus on your achievements in driving sales growth, managing teams, and using analytics tools like GA4.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for eCommerce and customer-centric innovation. Mention specific examples of how you've successfully implemented digital strategies and improved customer experiences in previous roles.
Highlight Leadership Experience: Since the role involves leading a team, emphasise your leadership skills and experience managing cross-functional projects. Provide examples of how you've mentored team members and collaborated with other departments.
Showcase Data-Driven Decision Making: Demonstrate your proficiency in data analytics by discussing how you've used data to inform decisions around product pricing, inventory management, and marketing tactics. Include any relevant metrics or KPIs you've achieved.
How to prepare for a job interview at Perfect Moment
✨Showcase Your E-commerce Expertise
Be prepared to discuss your previous experience in eCommerce management. Highlight specific projects where you successfully set and monitored sales targets, and how you used data analytics tools like GA4 to drive decisions.
✨Demonstrate Digital Marketing Knowledge
Familiarise yourself with various digital marketing channels such as SEO, PPC, and email marketing. Be ready to share examples of campaigns you've managed and the results achieved, especially those that drove traffic to a website.
✨Emphasise Leadership and Team Management Skills
Since this role involves leading a team, be prepared to discuss your leadership style and experiences. Share how you've mentored team members and collaborated with cross-functional teams to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in eCommerce and how you overcame them, particularly during peak trading periods.
