At a Glance
- Tasks: Lead impactful fundraising campaigns to support the horticultural community.
- Company: Join Perennial, the only charity dedicated to horticulturists in the UK.
- Benefits: Enjoy a competitive salary, 25 days holiday, private healthcare, and flexible working.
- Other info: Hybrid working options available with excellent career growth opportunities.
- Why this job: Make a real difference while growing your career in a purpose-driven organisation.
- Qualifications: Experience in fundraising campaigns and strong analytical skills required.
The predicted salary is between 40000 - 40000 £ per year.
Leatherhead, Surrey (with hybrid working and UK-wide considered)
The Organisation
Perennial is the nation's only charity dedicated to helping people in horticulture. Together with our network of partners, we provide free support, information, advice, financial assistance and services for horticulturalists and their loved ones experiencing illness, disability, bereavement, family breakdown and financial difficulties. We have a real focus on improving the health and wellbeing outcomes of people working in horticulture and have an ambitious preventative strategy to create better futures for people working in horticulture.
We are now looking for a Supporter Acquisition & Development Manager to join us on a full-time, permanent basis.
The Benefits
- Salary of £35,000 - £40,000 per annum (dependent on experience)
- 25 days holiday, plus Bank Holidays
- Pension
- DIS benefit (3x salary)
- Private healthcare coverage
- Sickness pay
- Comprehensive benefits package
- Well-established family-friendly policies, including the ability to have extra unpaid leave
- Time off for dependants
This is a compelling opportunity for an experienced acquisition or Individual Giving professional with strong multi-channel campaign expertise to join our purpose-led organisation. You'll have the chance to combine high-performing fundraising with meaningful impact, helping to shape a programme that not only grows income but also helps create better futures across the horticultural community. What's more, you'll benefit from hybrid, flexible working and a brilliant rewards package, all specially designed to support your personal wellbeing and professional growth. So, if you're ready to bring your fundraising expertise to a role where your work can make a genuine difference, we'd love to hear from you.
The Role
As our Supporter Acquisition & Development Manager, you will grow our Individual Giving programme, turning awareness into sustainable income. You will lead audience-led acquisition activity, developing data-driven, multi-channel campaigns that attract new supporters, grow regular giving and increase unrestricted income. Working closely with marketing, digital and data colleagues, you will shape compelling fundraising propositions, test new channels and optimise activity to improve return on investment, conversion and long-term supporter value.
Additionally, you will:
- Identify and segment high-value supporter audiences
- Lead campaign planning, delivery, testing and evaluation
- Monitor performance metrics, including CPA, ROI and lifetime value
- Design supporter journeys, welcome activity and stewardship plans
- Support progression into regular giving, mid-value and legacy giving
- Develop fundraising propositions and conversion-focused content
About You
To be considered as our Supporter Acquisition & Development Manager, you will need:
- Proven experience delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
- Experience managing multi-channel marketing or fundraising campaigns
- Experience managing budgets and analysing performance data
- Experience using CRM systems for segmentation, targeting and reporting
- A good understanding of digital acquisition and direct marketing techniques
- A strong commercial and income-driven mindset
- Excellent analytical and data interpretation skills
- The ability to translate insight into high-performing campaigns
The closing date for this role is 13th July 2026.
Webrecruit and Perennial, Gardeners' Royal Benevolent Society are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if you're looking for a fulfilling role as a Supporter Acquisition & Development Manager, please apply via the button shown.
Locations
Supporter Acquisition & Development Manager in Guildford, Surrey employer: Perennial
Perennial is an exceptional employer, offering a unique opportunity to make a meaningful impact in the horticultural community while enjoying a supportive and flexible work environment. With a comprehensive benefits package, including private healthcare and generous holiday allowances, employees are encouraged to prioritise their wellbeing and professional growth. The hybrid working model allows for a balanced lifestyle, making it an ideal place for those passionate about fundraising and helping others.
StudySmarter Expert Advice🤫
We think this is how you could land Supporter Acquisition & Development Manager in Guildford, Surrey
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Perennial.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Perennial.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Perennial.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Perennial. Apply directly through us to stand out!
We think you need these skills to ace Supporter Acquisition & Development Manager in Guildford, Surrey
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Perennial. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Supporter Acquisition & Development Manager, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Perennial
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Perennial. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
