At a Glance
- Tasks: Lead impactful fundraising campaigns to support horticulturalists in need.
- Company: Join Perennial, the UK's only charity dedicated to horticulture support.
- Benefits: Competitive salary, family-friendly policies, and hybrid working options.
- Other info: Opportunity for personal growth and to create better futures in the horticultural community.
- Why this job: Make a real difference while growing your career in a purpose-driven organisation.
- Qualifications: Experience in fundraising campaigns and strong analytical skills required.
The predicted salary is between 35000 - 40000 £ per year.
Leatherhead, Surrey (with hybrid working and UK-wide considered)
Perennial is the nation's only charity dedicated to helping people in horticulture. Together with our network of partners, we provide free support, information, advice, financial assistance and services for horticulturalists and their loved ones experiencing illness, disability, bereavement, family breakdown and financial difficulties. We have a real focus on improving the health and wellbeing outcomes of people working in horticulture and have an ambitious preventative strategy to create better futures for people working in horticulture.
The Benefits
- Salary of £35,000 - £40,000 per annum (dependent on experience)
- Sickness pay
- Well-established family-friendly policies, including the ability to have extra unpaid leave
- Time off for dependants
This is a compelling opportunity for an experienced acquisition or Individual Giving professional with strong multi-channel campaign expertise to join our purpose-led organisation. You’ll have the chance to combine high-performing fundraising with meaningful impact, helping to shape a programme that not only grows income but also helps create better futures across the horticultural community.
The Role
As our Supporter Acquisition & Development Manager, you will grow our Individual Giving programme, turning awareness into sustainable income. You will lead audience-led acquisition activity, developing data-driven, multi-channel campaigns that attract new supporters, grow regular giving and increase unrestricted income. Working closely with marketing, digital and data colleagues, you will shape compelling fundraising propositions, test new channels and optimise activity to improve return on investment, conversion and long-term supporter value.
Additional responsibilities
- Identify and segment high-value supporter audiences
- Lead campaign planning, delivery, testing and evaluation
- Monitor performance metrics, including CPA, ROI and lifetime value
- Design supporter journeys, welcome activity and stewardship plans
- Support progression into regular giving, mid-value and legacy giving
- Develop fundraising propositions and conversion-focused content
About You
To be considered as our Supporter Acquisition & Development Manager, you will need:
- Proven experience delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
- Experience managing multi-channel marketing or fundraising campaigns
- Experience managing budgets and analysing performance data
- Experience using CRM systems for segmentation, targeting and reporting
- A good understanding of digital acquisition and direct marketing techniques
- A strong commercial and income-driven mindset
- Excellent analytical and data interpretation skills
- The ability to translate insight into high-performing campaigns
The closing date for this role is 13th July 2026.
Equal Opportunities
Webrecruit and Perennial, Gardeners' Royal Benevolent Society are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
Supporter Acquisition & Development Manager in Leatherhead employer: Perennial Gardeners Royal Benevolent Society
Perennial is an exceptional employer, offering a supportive and inclusive work culture that prioritises the wellbeing of its employees while making a meaningful impact in the horticultural community. With competitive salaries, family-friendly policies, and opportunities for professional growth, you will thrive in a role that not only enhances your career but also contributes to improving lives across the UK. Join us in our mission to create better futures for those in horticulture, all while enjoying the flexibility of hybrid working from our Leatherhead office or remotely across the UK.
Contact Details:
Perennial Gardeners Royal Benevolent Society Recruitment Team
