At a Glance
- Tasks: Lead paid media strategy across Google, Meta, and TikTok to drive customer acquisition.
- Company: Join a global FMCG brand with a focus on innovation and growth.
- Benefits: Competitive salary, hybrid working, and the chance to shape marketing strategy.
- Other info: Opportunity for career growth in a dynamic team environment.
- Why this job: Make a real impact in a newly created role with budget ownership.
- Qualifications: 4+ years in paid e-commerce campaign management and strong communication skills.
The predicted salary is between 45000 - 50000 £ per year.
The role involves owning paid media performance across Google, Meta and TikTok for Livefoods Direct, driving efficient customer acquisition and revenue growth through every paid channel. You will set the strategy, manage the budget, and be judged on key metrics such as ROAS, CAC and paid-channel revenue.
What you'll do:
- Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and TikTok Ads
- Manage GA4 measurement and reporting, ensuring tracking data is clean and trustworthy
- Build and maintain customer audience segments across ad platforms
- Forecast and manage paid media budgets, with clear visibility of planned vs. actual spend
- Report on paid channel performance directly to the Head of E-commerce
- Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality
About you:
Essential:
- ~4+ years' hands-on paid e-commerce campaign management
- Hands-on experience running Google Ads: Search, Shopping and Performance Max
- Hands-on Meta & TikTok Ads campaign management
- Confident with GA4, audience building/segmentation and budget forecasting
- Clear, confident communicator — you'll be reporting results and rationale to senior stakeholders
- Able to be in our Harlow office Tuesday–Thursday
Nice to have:
- Amazon Ads, Google Tag Manager or product feed tools
- WooCommerce familiarity
- SEO knowledge
- Live food or wider pet industry knowledge
What we offer:
- A newly created role with real scope to shape strategy as the team and the division grow
- £45,000–£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site)
- Budget ownership and a direct line to the Head of E-commerce
Performance Marketing Manager at a worldwide FMCG brand employer: Peregrine Livefoods Ltd
Join a dynamic team where creativity meets passion in the heart of our vibrant e-commerce environment. As a Content Creator, you'll enjoy a collaborative work culture that values innovation and personal growth, with opportunities to enhance your skills in digital marketing and content strategy. Our commitment to employee development, coupled with a supportive atmosphere, makes this an exceptional place to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager at a worldwide FMCG brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peregrine Livefoods Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peregrine Livefoods Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peregrine Livefoods Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peregrine Livefoods Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager at a worldwide FMCG brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peregrine Livefoods Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peregrine Livefoods Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peregrine Livefoods Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peregrine Livefoods Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peregrine Livefoods Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peregrine Livefoods Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
