The role As Performance Marketing Manager, you'll own paid media performance across Google, Meta and TikTok for Livefoods Direct - driving efficient customer acquisition and revenue growth through every paid channel we run. You'll set the strategy, manage the budget, and be judged on the numbers that matter: ROAS, CAC and paid-channel revenue. What you'll do - Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and TikTok Ads - Manage GA4 measurement and reporting, keeping tracking data clean and trustworthy - Build and maintain customer audience segments across ad platforms - Forecast and manage paid media budgets, with clear visibility of planned vs. actual spend - Report on paid channel performance directly to the Head of E-commerce - Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality About you Essential: - 4+ years' hands-on paid e-commerce campaign management - Hands-on experience running Google Ads: Search, Shopping and Performance Max - Hands-on Meta & TikTok (GMV Max) Ads campaign management - Confident with GA4, audience building/segmentation and budget forecasting - Clear, confident communicator - you'll be reporting results and rationale to senior stakeholders - Able to be in our Harlow office Tuesday-Thursday Nice to have: - Amazon Ads, Google Tag Manager or product feed tools - WooCommerce familiarity - SEO knowledge - Live food or wider pet industry knowledge What we offer - A newly created role with real scope to shape strategy as the team and the division grow - £45,000-£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site) - Budget ownership and a direct line to the Head of E-commerce
