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For Companies At a Glance
- Tasks: Lead marketing strategies and execute campaigns for a cutting-edge fintech payment platform.
- Company: Join Peratera, a dynamic UK-based fintech startup revolutionising global payments.
- Benefits: Competitive salary, flexible remote work, and a chance to shape company direction.
- Other info: Collaborative team culture with opportunities for professional growth.
- Why this job: Make a real impact in the fintech space with full ownership of marketing initiatives.
- Qualifications: 6+ years in B2B marketing, preferably in fintech or payments.
The predicted salary is between 70000 - 90000 £ per year.
About Us
Peratera is a UK-based fintech company, founded in 2022 and authorised by the FCA as an Electronic Money Institution. We are building a modern, all-in-one payment platform that enables businesses to manage global payments and financial operations seamlessly. Our solution allows companies to open multi-currency accounts, send and receive payments worldwide, and manage cross-border transactions from a single platform. Our mission is to simplify global finance and remove friction from international business operations.
Your Mission
We need a marketing leader who thinks in strategies and executes in sprints. You will own everything from brand and SEO to go-to-market expansion into new verticals - reporting directly to the CEO and sitting at the commercial heart of the business. This is not a pure management role. We want someone who sets the direction and rolls up their sleeves to make it happen.
What You’ll Do
- GTM strategy for new markets and verticals (e-commerce, iGaming, travel, marketplaces)
- Brand identity, positioning, and product messaging across all channels
- Website strategy and SEO - technical, content, and authority building
- B2B demand generation - LinkedIn Ads, paid search, and ABM targeting merchants and platform operators
- Industry events and partnerships (Money20/20, Pay360, and similar)
- Market research, competitive intelligence, and segment-specific ICP development
- Building and leading a lean marketing team and agency network
What We’re Looking For
- 6+ years in B2B marketing - FinTech or payments experience is a must
- Proven GTM experience: launching into new markets or verticals
- Product marketing instinct - you can translate complex infrastructure into clear propositions
- Hands-on SEO and performance marketing skills, not just oversight
- Comfortable presenting to the board and working in a CMS the same week
- FCA-regulated environment experience is a strong plus
Nice To Have
- Experience marketing payment gateway, digital wallet, or multi-currency account products specifically
- Familiarity with FCA financial promotions rules and compliant marketing in regulated environments
- Experience with the European, CIS, or EMEA payments landscape
What You’ll Get
- Competitive, market-aligned compensation
- Opportunity to work on a high-impact product with real-world scale
- Direct impact on company direction - full ownership, no bureaucracy
- International, distributed team with a collaborative mindset
- Remote-friendly setup with flexible working hours
- Supportive team culture focused on knowledge sharing and ownership
Sounds like a match? Send us your CV - we’re excited to get to know you.
Head of Marketing (FinTech | Payments) in London employer: Peratera
Contact Detail:
Peratera Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (FinTech | Payments) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FinTech space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially in B2B and FinTech. This is your chance to demonstrate your GTM strategies and SEO prowess in a way that a CV just can’t capture.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market positioning and think about how you can contribute to their mission of simplifying global finance. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Peratera. Let’s make this happen together!
We think you need these skills to ace Head of Marketing (FinTech | Payments) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your B2B marketing experience, especially in FinTech or payments, and showcase any relevant GTM strategies you've executed.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for our mission at Peratera. Share specific examples of how you've simplified complex marketing challenges and driven results in previous roles.
Showcase Your Hands-On Skills: We love candidates who can roll up their sleeves! Mention any hands-on SEO and performance marketing projects you've led. We want to see your ability to translate strategies into actionable results.
Apply Through Our Website: Don't forget to submit your application through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. We're excited to hear from you!
How to prepare for a job interview at Peratera
✨Know Your FinTech Stuff
Make sure you brush up on the latest trends in the FinTech and payments space. Understand the competitive landscape and be ready to discuss how your experience aligns with Peratera's mission to simplify global finance.
✨Show Your Strategic Mindset
Prepare to talk about your past experiences in developing go-to-market strategies. Be specific about how you've successfully launched products into new markets, and don’t shy away from sharing metrics that demonstrate your impact.
✨Get Hands-On with SEO and Performance Marketing
Since this role requires hands-on skills, be ready to discuss your approach to SEO and performance marketing. Bring examples of campaigns you've executed and the results they achieved, especially in a B2B context.
✨Be Ready for Board-Level Conversations
As you'll be presenting to the CEO and possibly the board, practice articulating your ideas clearly and confidently. Prepare a few key points about how you would position Peratera in the market and what unique value propositions you can bring.