At a Glance
- Tasks: Lead and innovate marketing strategies to boost brand awareness and customer growth.
- Company: Join Peratera, a dynamic fintech company revolutionising financial services.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Be part of a fast-paced environment with excellent career advancement potential.
- Why this job: Make a real impact in the fintech space while shaping the future of marketing.
- Qualifications: 5+ years in senior marketing roles, especially in fintech or digital banking.
The predicted salary is between 43200 - 72000 £ per year.
Peratera is an FCA-regulated Electronic Money Institution (EMI) and an all-in-one financial platform providing multi-currency accounts and payment processing solutions for businesses. With Peratera, clients can:
- Open accounts in multiple currencies
- Send, receive, and convert funds in 20+ supported currencies
- Accept 150+ international and local payment methods
- Send cross-border payments via local bank transfers
We are looking for an experienced Head of Marketing to join our growing team. This is a full-time hybrid role based in London. The Head of Marketing will be responsible for developing and executing the company’s marketing strategy from scratch, driving brand awareness, customer acquisition, and revenue growth, while working closely with the CEO, product, and sales teams.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business objectives
- Build and position the Peratera brand within the fintech and payments industry
- Lead customer acquisition strategies across digital and offline channels
- Manage performance marketing campaigns (paid media, SEO, SEM, social media, affiliates)
- Oversee content marketing, PR, and thought leadership initiatives
- Develop and manage partnerships and industry event participation
- Collaborate closely with sales to support lead generation and conversion
- Define KPIs, manage marketing budgets, and track ROI
- Build and lead the marketing team as the company scales
- Ensure all marketing communications comply with FCA and regulatory requirements
Qualifications
- 5+ years of experience in a senior marketing role within fintech, payments, or digital banking
- Proven track record of building and scaling marketing functions
- Strong experience in B2B and B2C marketing within financial services
- Deep understanding of digital marketing channels and performance marketing
- Strong analytical and data-driven mindset
- Excellent leadership and stakeholder management skills
- Experience launching products in new markets
Head of Marketing employer: Peratera
Peratera is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets opportunity. With a strong focus on employee growth, you will have the chance to shape the future of fintech while working closely with senior management and mentoring a talented team. The company fosters a collaborative culture that values creativity and ambition, making it an ideal place for those looking to make a meaningful impact in the financial technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peratera and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peratera are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peratera on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peratera. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peratera. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peratera:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peratera’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peratera
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peratera will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peratera, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
