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- Tasks: Lead and innovate marketing strategies to boost brand awareness and customer growth.
- Company: Join Peratera, a dynamic fintech company revolutionising financial services.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in the fintech space while shaping the future of marketing.
- Qualifications: 5+ years in senior marketing roles, especially in fintech or digital banking.
- Other info: Be part of a fast-paced environment with excellent career advancement potential.
The predicted salary is between 43200 - 72000 £ per year.
Peratera is an FCA-regulated Electronic Money Institution (EMI) and an all-in-one financial platform providing multi-currency accounts and payment processing solutions for businesses. With Peratera, clients can:
- Open accounts in multiple currencies
- Send, receive, and convert funds in 20+ supported currencies
- Accept 150+ international and local payment methods
- Send cross-border payments via local bank transfers
We are looking for an experienced Head of Marketing to join our growing team. This is a full-time hybrid role based in London. The Head of Marketing will be responsible for developing and executing the company’s marketing strategy from scratch, driving brand awareness, customer acquisition, and revenue growth, while working closely with the CEO, product, and sales teams.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business objectives
- Build and position the Peratera brand within the fintech and payments industry
- Lead customer acquisition strategies across digital and offline channels
- Manage performance marketing campaigns (paid media, SEO, SEM, social media, affiliates)
- Oversee content marketing, PR, and thought leadership initiatives
- Develop and manage partnerships and industry event participation
- Collaborate closely with sales to support lead generation and conversion
- Define KPIs, manage marketing budgets, and track ROI
- Build and lead the marketing team as the company scales
- Ensure all marketing communications comply with FCA and regulatory requirements
Qualifications
- 5+ years of experience in a senior marketing role within fintech, payments, or digital banking
- Proven track record of building and scaling marketing functions
- Strong experience in B2B and B2C marketing within financial services
- Deep understanding of digital marketing channels and performance marketing
- Strong analytical and data-driven mindset
- Excellent leadership and stakeholder management skills
- Experience launching products in new markets
Head of Marketing employer: Peratera
Contact Detail:
Peratera Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, campaigns you've led, and any innovative strategies you've implemented. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to customise your message to reflect their company values and goals. Show them you understand their brand and how you can help elevate it in the fintech world.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Keep an eye on our careers page and submit your application directly to increase your chances of landing that dream role with us.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in fintech and digital marketing, and don’t forget to showcase any successful campaigns you've led. We want to see how you can drive brand awareness and customer acquisition!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Peratera. Talk about your passion for fintech and how your skills align with our goals. Remember, we love a good story, so make it engaging!
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics to demonstrate your impact, like increased revenue or successful marketing campaigns. We’re all about data-driven results here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get noticed. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great addition to our team!
How to prepare for a job interview at Peratera
✨Know Your Stuff
Make sure you understand Peratera's services and the fintech landscape. Familiarise yourself with their multi-currency accounts and payment processing solutions. This will help you demonstrate your knowledge during the interview and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in developing marketing strategies, especially in fintech or payments. Be ready to discuss how you've driven brand awareness and customer acquisition, as these are key responsibilities for the Head of Marketing position.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come prepared with metrics and KPIs from your previous campaigns. Discuss how you've tracked ROI and adjusted strategies based on data insights. This will show that you can make informed decisions that align with business objectives.
✨Collaborative Spirit
Emphasise your ability to work closely with different teams, like sales and product. Share examples of how you've successfully collaborated in the past to support lead generation and conversion. This will highlight your leadership skills and your understanding of cross-functional teamwork.