At a Glance
- Tasks: Lead marketing strategies and execute go-to-market plans for a cutting-edge fintech platform.
- Company: Join Peratera, a dynamic fintech startup revolutionising global payments.
- Benefits: Competitive salary, flexible remote work, and a chance to shape the brand's future.
- Other info: Be part of a lean team at the commercial heart of a growing company.
- Why this job: Make a real impact in the fintech space while driving innovative marketing strategies.
- Qualifications: 6+ years in B2B marketing with a focus on FinTech or payments.
The predicted salary is between 70000 - 90000 £ per year.
About Us
Peratera is a UK-based fintech company, founded in 2022 and authorised by the FCA as an Electronic Money Institution. We are building a modern, all-in-one payment platform that enables businesses to manage global payments and financial operations seamlessly. Our solution allows companies to open multi-currency accounts, send and receive payments worldwide, and manage cross-border transactions from a single platform. Our mission is to simplify global finance and remove friction from international business operations.
We need a marketing leader who thinks in strategies and executes in sprints. You will own everything from brand and SEO to go-to-market expansion into new verticals, reporting directly to the CEO and sitting at the commercial heart of the business. This is not a pure management role.
- GTM strategy for new markets and verticals (e-commerce, iGaming, travel, marketplaces)
- Brand identity, positioning, and product messaging across all channels
- Website strategy and SEO - technical, content, and authority building
- Market research, competitive intelligence, and segment-specific ICP development
- Building and leading a lean marketing team and agency network
Requirements:
- 6+ years in B2B marketing - FinTech or payments experience is a must
- Product marketing instinct - you can translate complex infrastructure into clear propositions
- Hands-on SEO and performance marketing skills, not just oversight
- Experience marketing payment gateway, digital wallet, or multi-currency account products specifically
- Familiarity with FCA financial promotions rules and compliant marketing in regulated environments
- Experience with the European, CIS, or EMEA payments landscape
Competitive, market-aligned compensation. Remote-friendly setup with flexible working hours.
Head of Marketing (FinTech | Payments) in City of London employer: Peratera
Peratera is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the fintech space. With a focus on employee growth and development, we offer competitive compensation and a remote-friendly setup with flexible working hours, allowing you to balance your professional and personal life while contributing to our mission of simplifying global finance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (FinTech | Payments) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who are already in marketing roles. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially in B2B and FinTech. This is your chance to demonstrate how you can translate complex ideas into clear, compelling messages.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and news sources about payments and FinTech. This knowledge will not only help you in interviews but also show potential employers that you're genuinely passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your hands-on SEO and performance marketing skills, and don’t forget to mention your experience with compliant marketing in regulated environments.
We think you need these skills to ace Head of Marketing (FinTech | Payments) in City of London
Some tips for your application 🫡
Show Your Passion for FinTech:When you're writing your application, let your enthusiasm for the FinTech world shine through. We want to see how your experience aligns with our mission to simplify global finance and how you can contribute to our innovative payment platform.
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your B2B marketing experience, especially in payments or FinTech, and showcase specific examples of your strategic thinking and execution skills.
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills that match the job description.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Peratera
✨Know Your FinTech Stuff
Make sure you brush up on the latest trends in the FinTech and payments space. Understand the competitive landscape, especially around payment gateways and digital wallets. This knowledge will help you speak confidently about how your experience aligns with Peratera's mission.
✨Showcase Your Strategic Mindset
Prepare to discuss specific strategies you've implemented in previous roles. Be ready to share examples of how you've executed go-to-market strategies or built brand identities. This is your chance to demonstrate that you can think strategically while also being hands-on.
✨SEO and Performance Marketing Know-How
Since this role requires a solid grasp of SEO and performance marketing, come prepared with examples of successful campaigns you've led. Highlight your technical skills and how you've used data to drive results. This will show that you're not just an overseer but someone who gets into the nitty-gritty.
✨Understand Compliance and Regulations
Familiarise yourself with FCA financial promotions rules and compliant marketing practices. Being able to discuss how you've navigated regulated environments in the past will set you apart as a candidate who understands the complexities of marketing in the FinTech sector.
